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The number of coffee brands in Yunnan increased by 80%

 Last Update: 2022-08-30
 Source: Internet
 Author: User

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In recent years, through the development of specialty coffee, Yunnan has gradually created its own brand products from the initial selling of raw materials

Research shows that China's coffee consumption is growing rapidly at an average annual rate of 15%, much higher than the global average growth rate of 2%, and the market prospect is promising

In order to break this predicament, some local young people in Yunnan have started new attempts to upgrade the traditional way of picking and processing coffee beans to make the quality of coffee beans better and meet the requirements of specialty coffee

Compared with ordinary commercial coffee beans, specialty coffee emphasizes unique flavor and high quality, and its price depends on quality and is not affected by international futures prices

Zhang Tao, an experimenter at the Kunming Institute of Botany of the Chinese Academy of Sciences, said that the technical side, the talent side and the concept of coffee are all in the big cities and in the end market

As consumer demand continues to upgrade, new consumption is also driving Yunnan coffee to continue to upgrade

(Source: CCTV News)

"China Food News" (04 edition on March 22, 2021)

(Editor-in-charge: Wang Han)

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