The new expression of the Z era of Guochao new tea drink "Tea Baidao"

Tea originated in China, has a long history, and is an important traditional cultural symbol in China

Consumers line up to buy tea at Tea Baidao

Depart from Chengdu

From a small store to over 5000 stores

In 2008, in a 30-square-meter shop next to Wenjiang No.

At that time, the tea industry was dominated by creamer and tea powder.

Adhering to the original intention of "using good Chinese ingredients to make good Chinese tea", Chabaidao insists on raw leaf extraction, carefully selects good tea and high-quality fruits, and some products even use animal cream and cheese only used in high-end dessert shops.

For more than ten years, Chabaidao has tempered its internal strength, pursued excellent quality, innovated expression, and cultivated its own temperament in the trend

exercise inner strength

Tea hundred road polishing excellent quality

Quality is the foundation of beverages

Tea Baidao has searched all over the country for the best ingredients, to discover the unique flavor and taste

Tea Baidao is also very particular about the selection of fruits

In the face of consumers' advocating personalized consumption habits, Chabaidao has increased its efforts in product research and development innovation

Freshly made tea and freshly cut fresh fruit are the core of the "freshness" of the new tea drink

For expiration date management, Chabaidao has established strict internal control standards, namely "best tasting period" - the backup period for the best taste and flavor of raw materials.

innovative expression

Tea Baidao creates trendy temperament

Facing the main customer group of young consumers, Tea Baidao innovated the way of brand expression, and achieved both appearance and temperament by creating a spokesperson "Ding Ding Mao" and cross-border joint names, and became a friend who accompanies young people to grow up and understand tea

　　Tea Baidao pays attention to brand personality, and chooses a panda image that is "stupid, cute, and full of curiosity" - "Ding Ding Mao" as the brand IP and spokesperson

　　Tea Baidao also brought surprises to the public through cross-border cooperation and IP co-branding

　　With the unremitting efforts of the new tea brand represented by Chabaidao, the new tea has become one of the representatives of national beverages

　　Behind the thriving new tea market is the upgrading of national consumption and cultural confidence

　　Only by continuing to innovate in inheritance can new tea brands such as Chabaidao live up to the times and let the fragrance of tea drift farther
.

　　(Huang Zhao Wei Zhijian)

　　"China Food News" (February 18, 2022 08 edition)

　　(Editor-in-charge: Wang Jiayi)