The mineral water market is growing rapidly, outpacing drinking natural water

Daily drinking water is an important thing related to people's health, now with the gradual improvement of living standards, people are more and more concerned about the quality of drinking water, mineral water and drinking natural water is the main force in the bottled water market, consumers to mineral water tend to gradually become significant
.
The "2022 Jingdong Supermarket Mineral Water Consumption Trend" released recently shows that the growth rate of mineral water exceeds that of drinking natural water by 8%.

All along, the two giants in China's bottled water market, mineral water and drinking natural water, have been fiercely competitive
.
In the early stage of the development of China's bottled water market, the share of mineral water was higher, and after that, drinking natural water surpassed mineral water and occupied more market share
.
However, the above-mentioned annual mineral water report reveals another signal, and the share of mineral water may reverse online, surpassing drinking natural water
.
So, what factors influence consumer choice?

"Health" and "quality" became key words

According to the sales data and user questionnaire survey of JD Supermarket from July 2021 to June 2022, the sales share of drinking natural water in the past 12 months was 15 percentage points higher than that of mineral water; However, in terms of sales growth, the sales growth rate of mineral water is very high, reaching 43%, and the year-on-year growth rate of drinking natural water and pure water is 35% and 31% respectively, and mineral water exceeds drinking natural water by 8 percentage points
.

In addition, according to the data of the "China Mineral Water Industry Market Demand and Investment Strategic Planning Analysis Report" by the Prospective Industry Research Institute, China's mineral water imports were 68.
06 million US dollars in 2018, and the import amount increased to 80.
96 million US dollars from January to November 2019, with a growth rate of about 20%, which is 2-3 times
the growth rate of domestic bottled water.
The growth rate of mineral water is faster than drinking natural water, and consumers pay more attention to health and consumption upgrades
.
Mineral water is mined from deep underground, pollution-free, contains minerals and trace elements, and is relatively safer and healthier
.
In recent years, consumers' health awareness has improved, more consumers choose higher quality mineral water, and the mineral water market has risen
rapidly.

Water sources influence consumer purchasing decisions

It is worth noting that the "2022 Jingdong Supermarket Mineral Water Consumption Trend" mentioned that the water source of mineral water has become the key to consumers' purchase decisions, and more and more brands are adding the logo
of water source to their products.

"Factors such as water sources are becoming key
to consumption decisions.
" Wang Xiaojun, general manager of the rest and drink department of Jingdong's retail food fresh business unit, told reporters that it is also a trend
for products to label water sources.
He believes that the market space for quality drinking water in high-quality water sources in the future is huge
.
In order to help the high-quality development of the industry, in the next five years, JD.
com will also make efforts in brand co-construction, technical cooperation, effective marketing, product planning, and market expansion, and support 10 drinking water brands to enter the era
of 1 billion yuan in revenue.

To upgrade the quality of water, we need to pay special attention to the uniqueness of
water quality.
According to the "Drinking Water Guidelines for Chinese Residents" issued by the Drinking Water Industry Committee of the Public Nutrition and Development Center of the National Development and Reform Commission in 2012, drinking water is graded according to the water source, and high-altitude natural snow-capped mountain/glacier mineral water has a safe and healthy double good water quality due to the characteristics of water source cherishing and balanced mineral content, which can meet the needs
of quality of life.

At present, China's bottled water market is in a stage of rapid development, incremental space is still very large, high-quality mineral water has natural, pure, balanced mineral content, natural weak alkaline and other characteristics, the future high-quality mineral water will continue to bring vitality to the bottled water market, consumers also have more choices
.