The medical market has a bright future, and Internet companies are accelerating their deployment

Recently, according to reports, ByteDance is making frequent moves in the medical field
.
It has disclosed three consecutive medical investments involving mental health, obstetrics and pediatrics, and oncology treatment
.
Specifically, on September 9, 2021, ByteDance invested in two companies through its wholly-owned subsidiary Xiaohe Health, namely Beijing Meizhongyihe Medical Management (Group) Co.
, Ltd.
and Beijing Hong Da Ai Rui Medical Technology Co.
, Ltd.
holds 17.
58% and 10.
71% of the shares respectively
.
On September 7, ByteDance just completed the C round of investment in the Internet medical platform "Good Mood", with an investment amount of 200 million yuan
.
Public information shows that "Good Mood" was established in 2016.
It is a domestic Internet medical platform focusing on CNS (central nervous system) and mental and mental health, and has offline physical psychological clinics
.
In addition, on the same day, the United States and Hongda Airui Medical Technology also undergoes industrial and commercial changes.
The new shareholder is ByteDance subsidiary Xiaohe Health, with a shareholding ratio of 17.
58% and 10.
71%, respectively
.
Judging from the data, the three invested companies involved offline businesses and have professional medical teams
.
Industry analysts believe that it is obvious from the above that Bytedance's layout in the medical and health field is deepening from offline medical to asset-heavy medical services
.
In fact, in addition to ByteDance, giants including Ali, Tencent, JD.
com, Baidu, etc.
have been launching actions in the medical and health field frequently in recent years
.
For example, in recent years, Tencent has launched products such as cloud medical solutions, Tencent Security, and Tencent Medical Classic.
At the same time, it has also invested in the "Good Doctor" and "Dingxiangyuan" and other head medical vertical service platforms
.
According to reports, in the future, Tencent will use C2B as the starting point and use "two-wheel drive" to help smart medical and health care
.
Baidu Health has also covered the medical and health-related service functions such as online consultation, appointment delivery of medicine, appointment registration, psychological consultation, and insurance through the dual ecological layout of “content + service”.

.
It is reported that the company is currently building a precise doctor-patient matching engine to accurately match users with hospitals and doctors, thereby helping public hospitals to become online
.
On the whole, the reason behind the frequent entry of technology giants into the medical and health field is undoubtedly the broad prospects of the medical market
.
According to data, the scale of China's digital health market will be 314 billion yuan in 2020, an increase of 44% year-on-year; and according to this trend, China's digital health market space is expected to exceed 4 trillion yuan in 2030
.
However, behind the beauty of the Internet medical industry, problems such as profit pressure and the dominance of the pharmaceutical e-commerce sector are still prominent, and the skyrocketing stock price can hardly cover the industry's profit dilemma
.
Due to the particularity of the medical industry, there have been various repetitions and worries about the supervision and policies of the Internet medical industry at the national level in the past 10 years, which has made it difficult to get rid of the policy drive for the development of the industry
.
In addition, although Internet companies have made considerable progress in terms of traffic and revenue scale, their profitability still lacks
.
Therefore, from a long-term perspective, the industry believes that with more players in the digital health field in the future, corporate competition methods need to accelerate the shift from early traffic competition to resource strength competition and ability realization
.