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With the promotion of consumption upgrading, the sub-category of meat snacks is growing and even forming a new outlet
If meat snacks just change from traditional "red meat" to "white meat", can they meet the changing consumer demand? Driven by the global health demand, plant-based artificial meat is becoming a major source of meat snacks.
The relevant person in charge of Zhenmei Foods, a meat snack enterprise, believes that, in view of the trend of future consumption upgrades, organically integrate animal and plant functional extracts, seaweed extracts, functional peptides, etc.
"It is easy to make a meat product delicious, but it is very difficult to make a vegetable meat as delicious as real meat.
Convenience is one of the core demands of Generation Z for food consumption, because only portable products can meet the needs of various scenarios anytime, anywhere
“While Sharkfit is meeting consumers’ portable needs for ready-to-eat at room temperature, products with various flavors and forms are meeting the preferences of more Gen Z consumers from multiple channels
In the future, meat snacks may be able to subdivide more consumer groups, and start from the needs of different groups to create more functional meat products
(Ling Han)
"China Food News" (May 11, 2021 07 edition)
(Editor-in-charge: Peng Zonglu)
