The marketing and recruitment trend of wine companies: the expansion of head liquor production is a large number of "grabbing people", and small and medium-sized wine companies are seeking talents with millions of dollars

Our reporter Wang Jinchen

Liquor industry is now "recruiting and buying horses" hot, and major liquor companies spare no expense to recruit talents

Since the beginning of this year, many wine companies have released recruitment information, especially Jiuguijiu and Jin Shiyuan, etc.

Behind the intensive recruitment of wine companies, on the one hand, the top liquor brands are making talent reserves for greater expansion

Wine companies set off a wave of recruitment

On August 16, Moutai Group announced that its subsidiaries decided to jointly hold a special recruitment event to openly recruit 751 people to the society

It is worth noting that this is the third large-scale recruitment of Moutai Group this year

The reporter combed and found that since this year, many wine companies have released recruitment announcements to recruit talents

For example, Xijiu Co.

Regarding the situation of a large number of wine companies robbing talents, industry sources said that most of them are related to the business layout, production and operation of each company

The reporter combed and found that recently, many leading wine companies have begun to speed up the expansion of liquor production

There is a big gap in marketing talent

However, only a few leading wine companies can afford to spend huge sums of money to continuously expand production capacity

The reporter sorted out and found that in the recruitment information of wine companies, sales and marketing positions are the most common, and the gap is the most tight

For example, at the beginning of this year, Guizhou Chun Liquor Co.

　　According to the data, Wu Jian is a veteran with more than 30 years of experience in consumer goods marketing management.

　　Similar to "seeking talents with heavy money", there is also the fate of Su wine enterprises

　　Among the 20 social recruitment positions released by Jiuguijiu Co.

　　Industry insiders pointed out that behind the enthusiasm of small and medium-sized wine companies to recruit marketing talents, on the one hand, the current competition in the liquor market is fierce, and some wine companies have increased their marketing investment and other methods to expand

　　The reporter combed and found that a total of 7 listed liquor companies have released their 2022 semi-annual reports, and many of them have seen rapid growth in sales expenses
.
For example, in the first half of this year, the sales expenses of Shuijingfang were 695 million yuan, an increase of 19.
27% ​​year-on-year; the sales expenses of Jinhui wine increased by 24.
42% year-on-year to 199 million yuan; the sales expenses of Shede Liquor were 526 million yuan, a year-on-year increase.
51.
30%
.

　　On the other hand, the middle and rear wine companies have limited competitiveness and need to rely on large-scale marketing to expand the market and increase sales
.
It's just that it will take time to verify whether the talents recruited with high salaries can successfully boost sales
.

　　Some people in the industry pointed out that in addition to marketing and publicity, technical talents, as an important scarce resource that determines product quality, should be more valued by enterprises
.
However, compared with the annual salary of one million yuan for marketing talents, the annual salary of technical positions such as scientific researchers in the technology center is about 300,000 yuan
.

　Responsible editor: Zhang Jiazhen Review: Ouyang Meihua