The market size or will reach 100 billion yuan Domestic pet food companies have embarked on the road to rise

Domestic pet food companies have embarked on the road to rise

Recently, the performance and stock price of pet food companies have shown a "highlight" moment
.

According to public information, the revenue of Zhongpet shares in the first half of the year was 1.

According to the 2021 China Pet Industry White Paper, the number of pet cats and 54.

The 100 billion yuan market has also attracted more and more companies to enter the track
.

For a long time, imported brands have become the preferred choice
of many pet owners with high regulatory standards, good raw materials and stable quality control.

In 2020, Nestlé's Purina spent 600 million yuan to expand the pet food production capacity of its Tianjin plant.

With the rapid growth of market demand, domestic pet food brands are increasingly entering the eyes of consumers
.

In 2017, Petty and Zhongpet, who started as OEMs for overseas brands, were listed successively; This year, Lux shares were promoted to the "first share of pet food" on the Beijing Stock Exchange, and production companies such as Baobao and Fubei are also queuing up to submit IPO applications
.

Capital has also begun to pay attention to the domestic pet food market
.

The rise of e-commerce has provided opportunities
for domestic brands.

However, e-commerce channel competition has brought about extreme "internal volume"
.

It is understood that in the first half of this year, the National Consumer Association accepted 6617 pet complaints, an increase of about 89.

It can be said that food safety has become a "lifeline" for the development of domestic pet food
.

Although there is still a gap with imported products in many aspects, from the current stage, domestic pet food is embarking on the road to
rise.

(Yang Ranran)