The market size of Chinese noodle restaurants in China will exceed 430 billion yuan

Reporter Wang Xiaoxuan

According to data from the National Bureau of Statistics, the scale of the catering market has recovered to 4.

Chinese noodle restaurants have the genes and strength to expand rapidly

The "Report" shows that in 2020, there are nearly 3 million fast food restaurants in the country, of which 40% are noodle restaurants, and the noodle restaurant market is large

The "Report" analyzes and predicts the market size of domestic Chinese noodle restaurants, and the current phenomenon of decentralization of the flour noodle market is more serious

The Chinese noodle shop industry has more advantages

Chinese noodle restaurants cover more meal times for consumers

According to the analysis of the report, pasta belongs to the most easily standardized category in the catering industry, and noodles have the attribute characteristics of both catering staple foods and complementary foods, which can cover more meal times for

From the perspective of consumption positioning, most noodle restaurants belong to fast food stores with a wide range of time periods, and their sales efficiency is higher than that of other types of restaurants, so the overall turnover rate and revenue situation will have more advantages

At present, the main food porridge noodle rice has successively appeared national large brands, only the low-end pasta section is still in a vacant state

The noodle categories are large and scattered, and the degree of branding and chaining is insufficient

According to the "China Catering Category and Brand Development Report 2021", among the 1225 noodle brands included in the Red Food Brand Research Institute, less than 2% of the brands with more than 500 stores accounted for less than 2%, while the number of brands with less than 50 stores exceeded 70%.

At present, the biggest pain point of the noodle shop industry is that hundreds of thousands of noodle shops are small workshops made of husband and wife shops, the degree of industry dispersion is high, there is no unified standard for food safety, the lack of management experience of practitioners, and the cost of supply chain and information level is too high, so the chain rate of noodle shops is as low as 5%-7%.

Chinese noodle restaurants have become the new favorite of catering capital and have attracted attention

According to the report, behind the high financing popularity of Chinese noodle restaurant brands is the demand-side opportunities brought about by consumption upgrading, and it is also the possibility

Consumer preferences are diverse

According to the Ai Media Consulting Survey, 26.

Among the consumer preferences of various types of pasta, the popularity of Chinese noodles is generally higher

The report's survey of the frequency of Chinese respondents eating noodles in the first half of 2021 shows that domestic consumers are more inclined to spend at mid-range noodle restaurants, and their willingness to spend on high-end noodle restaurants above 50 yuan is relatively low

According to the analysis of the "Report", catering takeaway has been generally accepted by consumers, and the reason why noodle takeaway cannot be accepted is mainly because of the particularity of noodles, and takeaway delivery is easy to affect the taste of noodles

As for the reasons why consumers choose to cook noodles at home, 66.
0% of the respondents are because they can better control the taste by cooking themselves, 54.
2% of the respondents are based on the price factor of going out to consume, followed by being too lazy to eat out, making more achievements by themselves, and not wanting to order takeaway
.
In the survey on the amount of money spent on cooking noodles at home, 83.
7% of the respondents spent less than 30 yuan, of which 11-20 yuan was the most, accounting for 39.
1%.

Among the respondents, few are willing to pay more than 50 yuan, and the cumulative proportion of home-cooked noodles is about 2.
2%.

The "Report" predicts that in 2025, the ceiling of China's noodle fast food enterprises will be between 36.
7 billion yuan and 109.
9 billion yuan, and the market prospect is promising
.

China Food News (2022.
08.
26.
08 edition)

(Editor-in-charge: Wang Jiayi)