The market environment is not ideal Wallpaper enterprises need to practice hard

China Paint Network
: the development of the wallpaper industry has been tortuous, several big ups and downs, making people inside and outside the industry difficult to predict. As the industry environment changes, wallpaper companies are also waiting for a good time to break out. Last year to the beginning of spring this year, the market environment has not yet reached the ideal state, wallpaper enterprises need to practice hard to wait for the opportunity.
Wallpaper industry experienced many changes is also a warning and inspiration to wallpaper enterprises, in order to do a good job of wallpaper, so that wallpaper occupies the consumer's decorative materials list, we must learn how to reform innovative wallpaper, bigger and stronger brand. Here are some of the different stages of wallpaper to inspire the development of wallpaper enterprises.
the 1970s, wallpaper production mainly introduced foreign older equipment to China, the process is relatively simple, so the production of wallpaper less creative design.
In 1978, Beijing Golden Nest Decorative Materials Company introduced a full set of equipment and technology in Japan, to produce the first batch of plastic wallpaper, this plastic wallpaper because of its rich case, colorful, scrub-resistant advantages by people, set off the first "wallpaper fever." The wallpaper of this period is mainly PVC as the main material, poor breathability, and the construction level at that time is also very poor, prone to side-turning, color change and so on, so in the process of use found a lot of problems.
the late 1980s and early 1990s, wallpaper became popular in the land of Shenzhou and entered many ordinary people's homes. Some wallpaper companies in southern China have produced high foam wallpaper, setting off a second "wallpaper fever". On the one hand, domestic wallpaper enterprises have introduced more advanced technology and equipment, and vigorously develop marketable products. Some wallpaper producers in Taiwan have also gradually moved their production plants to coastal areas such as Shanghai and started producing relatively high-end innovative products, thus driving an overall rebound in the wallpaper industry. On the other hand, a large number of foreign imports began to pour into the Chinese market, by more and more consumers. Thus, once snubbed wallpaper ushered in a new consumer boom, wallpaper industry once again appeared the momentum of revival.
but the good times are not long, when the wallpaper industry's high profits attracted many small manufacturers to join, vicious competition began to gradually intensify. Many manufacturers only care about low-cost competition, resulting in wallpaper product quality can not be guaranteed, open glue, color change and other phenomena generally occur. In addition, at that time, the main production raw materials of wallpaper is still PVC, while the construction of the bottom layer with varnish, but also with formaldehyde-containing white latex to paste, causing consumers to question the environmental protection of wallpaper. And at that time, domestic wallpaper manufacturers for brand building and original design is not very important, soon in some foreign
seeding brand
to environmental protection concept as a breakthrough under the powerful propaganda offensive, wallpaper defeated. In just a few years, 95% of the more than 200 wallpaper factories in China closed or switched production because they could not adapt to the needs of the market.
throughout the 1980s, foaming wallpaper prevailed. By the end of the 1980s, with the development of the plastics industry, there was an alternative to foam wallpaper, plastic wallpaper. This wallpaper does not foam, so the texture is hard, greatly make up for the shortcomings of foaming wallpaper, for the cloth-printed wallpaper, paper environmental protection wallpaper as the mainstream wallpaper development of the third stage laid the foundation.
the third stage of development of wallpaper began in 2000 and continues to this day. From the end of the 1990s, some time ago survived the Chinese wallpaper production enterprises, such as Beijing Teply, Guangdong Magnolia and so on in the brutal market competition environment has recognized the importance of product quality, especially environmental performance, began to gradually integrate with foreign countries, improve production technology, the introduction of new equipment and raw materials, hard work, waiting for the wallpaper industry spring again. Some local enterprises such as Sacred Elephant, Juran, Grammys and Sambati have also begun to gradually introduce foreign mainstream products, so that consumers feel the charm of high-end wallpaper products around the world.
the same time, the brand awareness of domestic wallpaper enterprises is growing. Among them, Ruibao (formerly Holy Elephant Wallpaper) and Juran have introduced high-quality wallpaper resources around the world but still adhere to the use of their own independent brands, and began to franchise the road of brand operation, and more and more attention to the standardized operation of the industry, hoping to use their own actions to promote the orderly and healthy development of the industry. Driven by these large and powerful wallpaper companies, more and more Chinese consumers are starting to accept and recognize wallpaper as a more artistic and environmentally friendly home-made material.
different stages of development of wallpaper is a rare experience to learn from, from which to see the innovation of technology and quality of steady play, as well as brand building problems, are the need for wallpaper development process to learn from.