The Lycra Company and HeiQ Collaborate on Textile Innovations Focusing on Resilience, Comfort, Freshness and Sustainability

Textile technology innovation leaders Lycra and HeiQ have collaborated extensively across multiple technology and brand platforms, promising to bring more innovation, improved quality and sustainable textile technologies to consumers around the world
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Building on the exploratory discussions that began in early 2019, HeiQ and Lycra have chosen to leverage their shared ideas and strengths in textile science, business networking and global marketing to drive an innovative platform into the broad textile market
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The two companies envision consumer brand innovation in the stretch, temperature regulation, freshness and sustainability market spaces
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Steve Stewart, Chief Brand and Innovation Officer at The Lycra Company, commented: "We are delighted to announce the launch of this collaboration, which is the culmination of a conversation that began two years ago
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By combining the strengths of both companies, we will continue to drive meaningful progress in the textile industry.
innovation to deliver new solutions to more people faster
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Together, The Lycra Company and HeiQ bring trusted expertise to yarn processors, fabric mills, apparel producers, brands and retailers across the global textile value chain, and demonstrate commitment to sustainable, consumer-focused A commitment to oriented innovation, through partnerships, to elevate textile performance to unprecedented levels
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These industry leaders have complementary strengths: Lycra is a consumer-recognized leader in branded fibers and fabrics that address the need for sustainable stretch, warmth and cooling, while HeiQ is a renowned innovator in finished product-based innovations that address freshness, sustainability, smart temperature management, anti-virus, drying and many other market spaces
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The initial and first of many innovative platforms will be launched in the summer, providing consumers with the freshness and antiviral benefits of HeiQ, as well as the quality and comfort of a stretch fabric certified to the standards of the New Lycra® freshFX® technology brand Brings new comfort and confidence
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Preparations for this innovation have already begun, with an initial focus on the local Chinese value chain targeting Chinese consumers, and is earmarked for a rollout at the Shanghai International Textiles Fair at the end of August
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Carlo Centonze, Co-Founder and CEO of HeiQ Group, said: “Our goal at HeiQ is to enable brands and factories in the textile industry to bring more comfort, performance and sustainability to textile products, while increasing key consumers’ perceptions of Brand awareness, they will benefit the most from these innovations
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The partnership with Lycra not only brings together the best minds, but also ensures that our breakthrough innovations will be available to and benefit the widest possible number of consumers
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"This collaboration is based on a solid foundation of values ​​and philosophies shared by our two companies
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"We look forward to exploring the natural synergies between us and discovering new possibilities for the apparel industry.
solution
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These collaborations will focus on addressing consumer-related needs for quality, durability and sustainable apparel
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Sample fabrics and garments will be available in late summer for customers to choose from
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