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Since the beginning of this year, the lubricant company has further deepened cooperation with oil sales enterprises, provided service support, innovated marketing models, and expanded the total operating volume
.
As of June 20, the sales of Great Wall lubricants by oil sales enterprises increased by 80%
year-on-year.
Lubricant companies strengthen communication with oil sales enterprises, and use various forms to exchange marketing information and discuss activity plans
in a timely manner.
Focus on the grassroots frontline, provide technical, sales, logistics, settlement and other aspects of support at any time, answer various questions online, and provide model selection suggestions, collaborative visits, after-sales and other services
.
Carry out training for gas station employees and continuously improve the lubricant sales ability
of gas station employees.
Discuss the incentive mechanism with oil sales enterprises, launch a series of assessment and reward measures in combination with the actual conditions of various places, and implement personalized reward programs in key activities such as the New Year Festival and the 618 Mid-Year Promotion, forming a good atmosphere for catching up with and helping others, and mobilizing the enthusiasm of
front-line sales personnel.
The lubricant company has a detailed understanding of customer needs, combined with various promotions of oil sales enterprises and activities such as the Car Enjoy Festival and the Easy Enjoyment Festival, to launch activities that suit customers' oil habits to enhance customer experience
.
With the advantage of the network of oil sales enterprises, we will rapidly expand the customer group, do a good job in business development, technical research, etc.
, improve the oil use plan, organize and carry out key employee training, improve the settlement and distribution plan, and provide customers with one-stop oil service
.
At present, the two sides are further strengthening cooperation in gas station scanning retail, customer development around auto repair plants, gas station exclusive product promotion, and new retail model promotion, and actively exploring and creating a new situation of
cooperation.