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The annual Dragon Boat Festival is comi.
Although the festival customs are different across the country, basically every household will hang a handful of wormwood outside the do.
Now in Nanyang, Henan, this "small wormwood", which can be bought for a few yuan, has developed into a local "big industr.
Especially since the outbreak of the epidemic, everyone has paid more and more attention to health ca.
The products such as moxa sticks, moxibustion stickers and facial masks produced in Nanyang have not only changed from seasonal products around the Dragon Boat Festival to a regular demand in the health care market, but also with the help of e-commerce such as Pinduod.
The platform sells well all over the country, and even across the ocean to Japan, South Korea, Europe and the United States and other countries and regions, becoming a "sweet pastry" in the international mark.
A few dollars a handful of "small wormwood" has become a characteristic "big industr.
In early summer, when you walk into Dashiying Village at the foot of Dushan Mountain in Nanyang, the fragrance of wormwood fills the air, making people feel relaxed and hap.
In this small village, there are dozens of large and small wormwood planting and processing enterprises, many of which have an annual output value of more than 10 million yu.
Through the development of the mugwort industry, Dashiying Village has already become a well-known "billion-dollar village" and an "e-commerce villag.
There are hundreds of e-commerce stores dealing in mugwort and agricultural produc.
In the workshop of Nanyang Yaoyibao Wormwood Products .
, L.
, workers are skillfully operating the machine to further process wormwo.
At the same time, boxes of wormwood sticks, essential oils, toiletries, e.
are packed into express box.
, waiting for the courier to pick up the package and send it to all parts of the count.
"Since last year, after we integrated two local enterprises and a planting cooperative, the scale of the enterprise has doubled compared to the previous one, and we are developing towards the integration of the three industries and the gro.
" Wang, Sales Manager of Nanyang Yaoyibao Wormwood .
, L.
Hai, as a native of Nanyang, witnessed the "small wormwood" for a few dollars, which has become a characteristic "big industry" in Nanyang in recent years, and he was sincerely hap.
Pinduoduo and other e-commerce platforms help wormwood products be sold at home and abroad from Henan According to Wang Hai, from 2020, they have begun to focus on the Pinduoduo platform, hoping to make wormwood in their hometown and let more consumers across the country kn.
Last year, 20 e-commerce talents were introduced to create a live broadcast room of Yaoyibao Health Muse.
In 2021, the company's e-commerce marketing business will increase by 5
Not only Yaoyibao, but also driven by the e-commerce boom, many local traditional processing companies have also learned e-commerce operations in their factori.
With the help of e-commerce platforms such as Pinduoduo, Ai products are even more Sold at home and abro.
Li Xu, a merchant of Pinduoduo and sales director of Henan Bangruite Industrial .
, L.
, was deeply touched by th.
According to him, the company is a factory-type enterprise, and now the main sales channel of the company has changed from online to onli.
"In the past, we mainly used offline channels with limited geographical coverage, but in recent years, through the development of online sales channels such as Pinduoduo, the company's sales channels have become more and more diversifi.
It is also exported to Japan, South Korea, Europe and the United States and other countries and regio.
" Li Xu said that at present, the company's products are currently sold in Guangzhou, Shenzhen and other southern regions, followed by Beijing, Shanghai and other big cities, and As everyone pays more and more attention to health care, the sales and scope of products are also expandi.
According to him, at present, the company's online sales have exceeded half of its total sales, "Our main e-commerce platform is Pinduoduo, because many of our offline customers are also selling on Pinduoduo, so in fact online The percentage of sales is even high.
” Product market share ranks first in the country, but branding is still a hidden pain in the indust.
Based on resource advantages, under the leadership of Nanyang City's "High-quality Development Multiplication Plan for AI Industry", since last year, the local AI industry has maintained a rapid development trend, and its product market share ranks first in the count.
First, the annual sales of wormwood series products exceed 10 billion yuan, driving more than 100,000 people to increase their income and become ri.
However, in the eyes of relevant industry insiders, although the Nanyang wormwood industry has developed rapidly in recent years, branding has always been a hidden pain in the local wormwood indust.
But the head brand is always missi.
This issue has been highly valued by Nanyang Ci.
It is understood that the local government clearly stated that it will increase the popularity and influence of Nanyang wormwood industry by shaping the "Nanyang wormwood" regional public brand and establishing its own bra.
At the same time, by cultivating a group of wormwood leading enterprises with a sound modern enterprise management system, strong industry leading ability and innovative research and development ability, we will lead and drive the intensive transformation and development of the industry, consolidate the advantage of the first market share in the country, and start the "worl.
Aixiang", "Nanyang Ai" and "Zhongjing Moxibustion" bran.
In fact, many local manufacturers in Nanyang have begun to transform from foundries to create their own brands, and Yaoyibao is one of th.
The company has been working hard to develop the brand of "Yaoyibao" in recent yea.
Wang Hai revealed, They are currently communicating with Pinduoduo Xiaoer to see if they can add tens of billions of subsidies based on their own brands, so that good products can be accepted by more Pinduoduo consumers, and they want to sell a larger share onli.
"Chao" plans to support more local businesses to develop their own bran.
Song Qiuyan, who grew up smelling the fragrance of mugwort, has been focusing on research and development of mugwort patches for many yea.
As the head of Shengwang Pharmaceutical .
, L.
, she also feels more and more It is important and necessary for enterprises to transform and build a bra.
Song Qiuyan also hopes to make his own brand well by taking advantage of the potential energy of Pinduoduo's tens of billions of subsidi.
"Since last year, we have been going to Nanyang continuously, focusing on offline investment promotion and The training, of course, is not for simple investment promotion, but for merchants to achieve better development after entering Pinduod.
A staff member of Pinduoduo introduced that based on these aspects, Pinduoduo has done a lot of training and actions in the development of Nanyang wormwood industry, focusing on brand, operation, factory, C-end and other directio.
According to reports, in order to continue to help wormwood In order to develop the artemisia industry and create a new domestic brand, Pinduoduo launched the "New National Trend" plan on the platform to support domestic merchants to develop their own brands, and enhance brand value by guiding store opening, improving quality, and increasing product developme.
"In addition to guiding local factories and enterprises to develop their own brands, Pinduoduo is also introducing the resources of well-known pharmaceutical companies from other provinces into Nanyang for resource integration and grafti.
The above-mentioned staff of Pinduoduo said that in the next step, Pinduoduo will continue to give full play to its platform advantages, promote cooperation with the government and enterprises, and continue to efficiently help build the local wormwood industry be.
According to reports, with the strong support of relevant government departments and With the help of e-commerce platforms such as Pinduoduo, local wormwood enterprises are more confident in brand building and future developme.
% brand production and marketi.
At the same time, more and more high-tech enterprises such as Henan Bangruite Industrial .
, L.
continue to strengthen technological innovation and product research and development to improve product quality and develop bran.
Although the festival customs are different across the country, basically every household will hang a handful of wormwood outside the do.
Now in Nanyang, Henan, this "small wormwood", which can be bought for a few yuan, has developed into a local "big industr.
Especially since the outbreak of the epidemic, everyone has paid more and more attention to health ca.
The products such as moxa sticks, moxibustion stickers and facial masks produced in Nanyang have not only changed from seasonal products around the Dragon Boat Festival to a regular demand in the health care market, but also with the help of e-commerce such as Pinduod.
The platform sells well all over the country, and even across the ocean to Japan, South Korea, Europe and the United States and other countries and regions, becoming a "sweet pastry" in the international mark.
A few dollars a handful of "small wormwood" has become a characteristic "big industr.
In early summer, when you walk into Dashiying Village at the foot of Dushan Mountain in Nanyang, the fragrance of wormwood fills the air, making people feel relaxed and hap.
In this small village, there are dozens of large and small wormwood planting and processing enterprises, many of which have an annual output value of more than 10 million yu.
Through the development of the mugwort industry, Dashiying Village has already become a well-known "billion-dollar village" and an "e-commerce villag.
There are hundreds of e-commerce stores dealing in mugwort and agricultural produc.
In the workshop of Nanyang Yaoyibao Wormwood Products .
, L.
, workers are skillfully operating the machine to further process wormwo.
At the same time, boxes of wormwood sticks, essential oils, toiletries, e.
are packed into express box.
, waiting for the courier to pick up the package and send it to all parts of the count.
"Since last year, after we integrated two local enterprises and a planting cooperative, the scale of the enterprise has doubled compared to the previous one, and we are developing towards the integration of the three industries and the gro.
" Wang, Sales Manager of Nanyang Yaoyibao Wormwood .
, L.
Hai, as a native of Nanyang, witnessed the "small wormwood" for a few dollars, which has become a characteristic "big industry" in Nanyang in recent years, and he was sincerely hap.
Pinduoduo and other e-commerce platforms help wormwood products be sold at home and abroad from Henan According to Wang Hai, from 2020, they have begun to focus on the Pinduoduo platform, hoping to make wormwood in their hometown and let more consumers across the country kn.
Last year, 20 e-commerce talents were introduced to create a live broadcast room of Yaoyibao Health Muse.
In 2021, the company's e-commerce marketing business will increase by 5
Not only Yaoyibao, but also driven by the e-commerce boom, many local traditional processing companies have also learned e-commerce operations in their factori.
With the help of e-commerce platforms such as Pinduoduo, Ai products are even more Sold at home and abro.
Li Xu, a merchant of Pinduoduo and sales director of Henan Bangruite Industrial .
, L.
, was deeply touched by th.
According to him, the company is a factory-type enterprise, and now the main sales channel of the company has changed from online to onli.
"In the past, we mainly used offline channels with limited geographical coverage, but in recent years, through the development of online sales channels such as Pinduoduo, the company's sales channels have become more and more diversifi.
It is also exported to Japan, South Korea, Europe and the United States and other countries and regio.
" Li Xu said that at present, the company's products are currently sold in Guangzhou, Shenzhen and other southern regions, followed by Beijing, Shanghai and other big cities, and As everyone pays more and more attention to health care, the sales and scope of products are also expandi.
According to him, at present, the company's online sales have exceeded half of its total sales, "Our main e-commerce platform is Pinduoduo, because many of our offline customers are also selling on Pinduoduo, so in fact online The percentage of sales is even high.
” Product market share ranks first in the country, but branding is still a hidden pain in the indust.
Based on resource advantages, under the leadership of Nanyang City's "High-quality Development Multiplication Plan for AI Industry", since last year, the local AI industry has maintained a rapid development trend, and its product market share ranks first in the count.
First, the annual sales of wormwood series products exceed 10 billion yuan, driving more than 100,000 people to increase their income and become ri.
However, in the eyes of relevant industry insiders, although the Nanyang wormwood industry has developed rapidly in recent years, branding has always been a hidden pain in the local wormwood indust.
But the head brand is always missi.
This issue has been highly valued by Nanyang Ci.
It is understood that the local government clearly stated that it will increase the popularity and influence of Nanyang wormwood industry by shaping the "Nanyang wormwood" regional public brand and establishing its own bra.
At the same time, by cultivating a group of wormwood leading enterprises with a sound modern enterprise management system, strong industry leading ability and innovative research and development ability, we will lead and drive the intensive transformation and development of the industry, consolidate the advantage of the first market share in the country, and start the "worl.
Aixiang", "Nanyang Ai" and "Zhongjing Moxibustion" bran.
In fact, many local manufacturers in Nanyang have begun to transform from foundries to create their own brands, and Yaoyibao is one of th.
The company has been working hard to develop the brand of "Yaoyibao" in recent yea.
Wang Hai revealed, They are currently communicating with Pinduoduo Xiaoer to see if they can add tens of billions of subsidies based on their own brands, so that good products can be accepted by more Pinduoduo consumers, and they want to sell a larger share onli.
"Chao" plans to support more local businesses to develop their own bran.
Song Qiuyan, who grew up smelling the fragrance of mugwort, has been focusing on research and development of mugwort patches for many yea.
As the head of Shengwang Pharmaceutical .
, L.
, she also feels more and more It is important and necessary for enterprises to transform and build a bra.
Song Qiuyan also hopes to make his own brand well by taking advantage of the potential energy of Pinduoduo's tens of billions of subsidi.
"Since last year, we have been going to Nanyang continuously, focusing on offline investment promotion and The training, of course, is not for simple investment promotion, but for merchants to achieve better development after entering Pinduod.
A staff member of Pinduoduo introduced that based on these aspects, Pinduoduo has done a lot of training and actions in the development of Nanyang wormwood industry, focusing on brand, operation, factory, C-end and other directio.
According to reports, in order to continue to help wormwood In order to develop the artemisia industry and create a new domestic brand, Pinduoduo launched the "New National Trend" plan on the platform to support domestic merchants to develop their own brands, and enhance brand value by guiding store opening, improving quality, and increasing product developme.
"In addition to guiding local factories and enterprises to develop their own brands, Pinduoduo is also introducing the resources of well-known pharmaceutical companies from other provinces into Nanyang for resource integration and grafti.
The above-mentioned staff of Pinduoduo said that in the next step, Pinduoduo will continue to give full play to its platform advantages, promote cooperation with the government and enterprises, and continue to efficiently help build the local wormwood industry be.
According to reports, with the strong support of relevant government departments and With the help of e-commerce platforms such as Pinduoduo, local wormwood enterprises are more confident in brand building and future developme.
% brand production and marketi.
At the same time, more and more high-tech enterprises such as Henan Bangruite Industrial .
, L.
continue to strengthen technological innovation and product research and development to improve product quality and develop bran.
