The key is to make the "cake" of plant extract bigger and more accurate to cut into the subdivision field

With the rise of the "return to nature tide" and the promulgation of relevant laws (mainly DSHEA) in the United States, FDA officially accepted plant extracts as a food supplement, and the global plant extracts entered a continuous growth period The market sales increased from $7.2 billion in 2006 to $21.7 billion in 2016, with an average annual market development rate of about 11% As one of the main supply and demand markets of plant extracts in the world, although there are still some problems in the current industry development, the overall market size has maintained a good growth, with a compound growth rate of more than 15% in 2007-2015 The growth of domestic plant extract market is largely due to the growth of foreign demand for plant extract According to the statistics of China Pharmaceutical (600056) health care products import and Export Chamber of Commerce, China's plant extract market is still an export-oriented industry in general, and the export accounts for about 65% of the total market sales In recent years, with the continuous growth of foreign market demand for plant extracts, especially the European and American market, as one of the major export countries of plant extracts, China will benefit from the growth of the international market Figure 1: global plant extract market size and growth (unit: US $100 million) 2006-2016 source: prospective industry research institute arranges a plan to teach you to precisely cut into the plant extract segment The market of plant extracts is so big However, how to select the most potential products from thousands of extracts is the key to the competition of enterprises Because China's plant extracts are mainly used for export, the determination of varieties should conform to the trend of the international market, and be popular from abroad and China Starting with the varieties that are rich in production, we then select from more than 100 varieties that are sold abroad but have not formed a large market The analysis report on the production and marketing demand and investment forecast of China's plant extract industry 2017-2022 issued by the prospective industry research institute, from the perspective of products, combined with the best-selling products in the European and American markets, through comprehensive judgment of market capacity The quantity, number of competitors, future development potential, supply of raw materials, and whether they are the best-selling products in Europe and the United States, etc determine the investment attraction of the products Specific evaluation indicators: Table 2: evaluation indicators of investment attractiveness of major plant extracts in China source: comprehensive evaluation of attractiveness by prospective Industrial Research Institute is shown in the table below It can be seen that silymarin extract, ginseng extract, gingko extract and grape seed extract The second is soybean extract, blueberry extract, valerian extract, evening primrose extract, Echinacea extract, Polygonum cuspidatum extract, balsam pear polypeptide extract, etc Figure 3: comprehensive evaluation of investment attraction of main plant extracts in China