The health care industry is trying to dig into the trillion-dollar potential market of the sleep economy

In recent years, related industries around how to fall asleep, how to remedy problems after staying up late have developed rapidly, and with the help of brands and capital, the sleep economy has become a potential trillion-dollar market

Chinese people's sleep problems are prominent

According to the "China Sleep Research Report (2022)", in the past 10 years, Chinese people have fallen asleep more than two hours late, and the average sleep time has shrunk from 8.

From the perspective of the form of sleep trouble, difficulty falling asleep is the number one problem

According to a report released by the Sleep Medicine Professional Committee of the Chinese Medical Doctor Association, the average daily sleep time of office workers in China is 7.

Industry insiders said that due to work pressure, emotional factors, diet problems and other reasons caused by sleep quality problems, has become a long-term plague of modern people a life ills

Sleep aid products are diverse

According to the 2022 White Paper on Healthy Sleep in China, 44% of young people aged 19-25 stay up until after midnight; Young adults aged 19-35 are the age group with high incidence of sleep problems, and the insomnia rate accounts for 30%

Under a large number of market demand, how to assist consumers to sleep has become a business opportunity, in addition to working sleep products, sleep aids, sleep aids, melatonin and other products have undoubtedly become one of the

It is understood that the mainstream sleep aid water, sleep gummies and other products on the market at present, the main sleeping ingredients are γ-aminobutyric acid or tea theanine

Melatonin, also known as melatonin or melatonin, belongs to the indole heterocyclic compound and is a substance

The upstream of the melatonin industry chain is mainly the suppliers of raw materials of various categories, mainly divided into melatonin original drug suppliers, sustained release material suppliers and additive material suppliers, the main enterprises are Youfei Biological, Connaught Chemical, Tianyi Chemical, Hongde Yuexin, Huibai Reagents, etc

In foreign countries, melatonin in the form of health food has been recognized by consumers, consumer acceptance is high, the market is relatively mature

Industry insiders said that the domestic market demand for melatonin is also increasingly strong, the existing melatonin in the process of production of purity extraction rate is low and the cost of preparation is higher, the country is shifting from the traditional melatonin production to technical application type

At present, melatonin products in the market include chewable tablets, capsules, gummies, etc.

Sleep problems give rise to new formats

Under the premise that sleep has become a problem, how to reduce the loss of staying up late has also become a topic

As a new tea brand that focuses on health in an emerging form, "staying up late water" products is a new opportunity

"From the perspective of the entire health care industry, staying up late has exacerbated young people's concerns about health, and staying up late for health has indeed become a new track for the development of the health food industry, and under this economic trend, the stay up late health economy will continue to give birth to new formats

(Zhu Meiqiao, comprehensive finishing)

China Food News(2022-09-21 06 edition)

(Editor-in-charge: Zhu Meiqiao)