The future of the coatings industry experience marketing or will become mainstream

China Coatings network
: In recent years, in
coatings
industry, exper experience marketing has been on the horse. Paint as a large-scale anti-persection products, consumers pay more attention to the physical touch. In such a competitive market environment, exper experience marketing is a very effective marketing means. The future of the coatings industry, expervetive marketing or will become mainstream.
paint is a long-term consumer goods, consumers in the purchase of generally more cautious. When buying paint online, you can neither see nor touch the physical, but through the picture and the seller's description to get an understanding of the product, so consumers in the online purchase of paint on the product lack of sufficient confidence. Indeed, products and services in the paint market are becoming more and more converse, and consumers are focusing on the unique psychological feelings and experiences attached to the products.
With the rapid development of society, the product structure is extremely rich, the market competition is extremely fierce, consumers are in a huge information world, is both a passive recipient of information and active screener, so
coating enterprises
in the process of product dissemination must break the traditional marketing model, attract the attention of consumers, and strive to become consumer screening of quality information. And the "experience marketing" model, catering to consumer demand, from the bottom of my heart to stimulate the desire to buy.
"Experience marketing" concept, not only let consumers in the paint product function to be satisfied, at the same time to obtain personal experience and emotional pleasure, thereby closer to consumers and manufacturers, so that consumers and brands and products between a "emotional resonance." In the process of specific experience, the function, price, quality, appearance and service of the product will directly affect the consumer's psychological experience. This "experience marketing" provides a more innovative and effective product communication strategy and approach.
"O2O offline experience hall" gathered a large number of
paint manufacturers
, online can also see
paint factory
direct stores, so that consumers can enjoy the unlimited fun and convenience of online shopping, but also personally into the direct store experience, buy their favorite paint. This combination of online promotion and offline experience of the operating model, breaking the traditional marketing model of paint merchants, panoramic photography "offline experience hall", pulled into the distance between manufacturers and consumers, to bring consumers the most perfect offline experience services. Create a unique experience to meet the real needs of consumers, so that their paint companies themselves in the market to form a strong unique competitiveness.
, expervetive marketing adds new blood to the product sales model, which has a great effect on coating enterprises to cater to consumers' feelings, improve product functions and expand their brand image.