The future of the 100 billion yuan dental implant market can be expected

With the improvement of residents' health awareness and consumption level, people are paying more and more attention to oral health
.
Dental implants are a treatment program that improves tooth loss, has both durability and aesthetics, and has developed rapidly in China in recent years
.
So, what is the current status of my country's dental implant industry? What development opportunities will usher in in the future? The potential market size is nearly 200 billion yuan.
South Korea is currently the country with the highest penetration rate of the global implant market, reaching 632 implants per 10,000 people; some developed countries and regions in Europe and the United States can reach more than 100 implants per 10,000 people
.
The penetration rate of the dental implant market in China is relatively low, currently only 28 per 10,000 people, which is in a stage of rapid increase in penetration rate, and there is a lot of room for future development
.
In recent years, China's dental implant market has ushered in rapid development.
According to statistics from Zhongcheng Medical Devices, from 2012 to 2019, the annual total number of dental implants in China increased from 180,000 to nearly 3.
12 million, with a compound annual growth rate of 49.
95%
.
It is predicted that the potential market size of dental implants in China can reach 176.
3 billion yuan
.
The cost of dental implants is high and there are big differences.
Dental implants are high-value medical consumables.
From the data of different hospitals, the price of domestic and imported dental implants is quite different
.
Taking two hospitals in Guangzhou as an example, the price of a single tooth for implants ranges from several thousand yuan to 10,000 to 20,000 yuan, and the price fluctuates greatly
.
Dental implants are composed of implants, abutments, and crowns
.
From the consumer perspective, in addition to the above three materials, dental implant surgery also includes restorative materials
.
In addition to the cost of dental implants paid by patients, 10.
4% is used for implants, 9.
6% is used for restorative materials, and 3.
5% is used for dental crowns.
These costs together account for about a quarter of the total cost of dental implants
.
Implants are the core consumables for dental implants
.
Among all the implant brands, Korean implants mainly follow the cost-effective route, with a market share of 58% in my country.
Take Aotai and Denton as examples, the price is about 1/3 of European and American implant products, which is more popular.
Welcome
.
According to statistics from the Zhongcheng Medical Devices big data platform, as of the end of July this year, there were 17 domestic enterprises approved to produce implants in China, but they have not yet formed a scale
.
The positioning of domestic implants is close to that of Korean products, but the time to market is relatively short, with a market share of only about 7%
.
Among the implants, the prices of brands such as Straumann and Nobel are above 15,000 yuan
.
Among them, the gross profit margin of Straumann implants is more than 70%, and the net profit margin is 18%-25%
.
The price of Orchid is 5,000 to 6,000 yuan, the gross profit margin is 57% to 59%, and the profit margin is 5.
5% to 10%
.
Dental crowns are divided into all-ceramic teeth and porcelain teeth.
From the perspective of consumer prices, the price of porcelain teeth is 800-2000 yuan, domestic all-ceramic teeth (zirconia) are 3000-5000 yuan, and imported all-ceramic teeth are 8000 yuan.
Around
.
Among them, the material cost accounts for 15% to 20%
.
At present, Jiahong Dental and Modern Dental are the largest dental crown manufacturers in China, with a gross profit margin of more than 40%
.
As the upstream supplier of zirconia in the dental crown industry, China Ceramic Materials has a gross profit margin and net profit margin much higher than that of dental crown manufacturers (the comparison of the net profit margins of the three manufacturers from 2018 to 2020 is shown in the figure)
.
The restoration materials include bone restoration materials (bone meal) and oral restoration membranes, which are mainly used for bone grafting (bone reconstruction) when the alveolar bone condition is insufficient during tooth implantation, so that subsequent tooth implantation can be carried out
.
According to the information disclosed in the prospectus of Aojing Medical, in China's dental bone implant market, domestic brands account for about 15%, and imported brands have a market share of about 85%
.
Among domestic brands, Aojing Medical accounted for 2.
4%, Zhenghai Biotech accounted for 1.
5%, and other brands accounted for 11.
1%
.
The gross profit margin of the bone repair material products of Aojing Medical and Zhenghai Biological are both above 74%
.
Optimistic outlook for the development of the industry At present, high-value dental medical consumables have not been included in the national centralized procurement list.
The main reason is that although my country's dental industry has a large potential market, the demand still needs to be tapped
.
In addition, dental high-value medical consumables have strong personalized customization attributes
.
In the long run, with the improvement of living standards, people's attention to oral health will increase, and the demand for high-value dental medical consumables will also increase.
Dental implants are expected to be included in the ranks of centralized procurement in the future
.
During the National Two Sessions this year, some representatives suggested that the cost of dental implant materials should be regulated and the treatment and service costs should be included in the medical insurance, which triggered heated discussions for a while
.
On August 22, the Ningbo Municipal Medical Insurance Bureau of Zhejiang Province interviewed 5 dental implant suppliers and stated that "the leverage of medical insurance should be used to return dental implants to a reasonable price range.
" The plan for the medical insurance account to pay for the dental implant project" is open to the public for comments
.
The consultation draft proposes to adjust the overall medical insurance payment standard for dental implant projects as the work goal.
The domestic brand dental implants in the catalogue are charged at 3,000 yuan per tooth (including material costs not exceeding 1,000 yuan and medical service fees 2,000 yuan).
The charge standard for imported brand implants is RMB 3,500 per tooth (including the cost of materials not exceeding RMB 1,500 and the medical service fee of RMB 2,000)
.
On September 22, the National Medical Insurance Bureau stated in response to the above-mentioned representative’s suggestion that according to regulations, all provinces (autonomous regions, municipalities) currently exclude glasses, dentures, and artificial eyes from the scope of basic medical insurance payments; it will instruct localities to include implants The scope of the platform to hang the network, promote the transparency of the price of various brand implants, and squeeze out the moisture; encourage places with conditions to formulate reasonable payment standards according to their own economic development level and fund affordability
.
This means that dental implants may not be included in the scope of medical insurance reimbursement across the country in the short term, but the state encourages local governments to explore first
.
It is foreseeable that whether it is included in centralized procurement or medical insurance, the accessibility of dental implants in China will be improved, the market demand will be greatly released, and the industry will usher in new development opportunities
.
(Contributed by Zhongcheng Medical Equipment)