The frequent financing of ready-made speculation has boosted the rapid development of the industry

With the completion of brand financing such as Xue Ji and Panda Momo, ready-made speculation has become a hot word
in the industry recently.

Ready-made fried brands have successively raised funds

In Tianyancha, it was learned that on September 15, the ready-made speculation brand "Xue Ji Speculation" announced the completion of a 600 million yuan A round of financing, jointly invested
by Meituan Longzhu and Qicheng Capital.

According to public information, Xue Ji was founded in Jinan in 2002, and now the research and development, production and terminal store sales of nut fried goods products are its main business
.

Immediately following Xue Ji's speculation to get financing, is the fresh snack fried goods brand "panda foam"
.

For the reasons why brands such as Xue Ji fried goods and panda foam are favored by capital, Chinese food industry analyst Zhu Danpeng analyzed that on the one hand, China's fried goods and leisure snack industry still has a lot of room for development, with the superposition of the new generation of demographic dividends, the growth space of leisure snacks is also expanding
。 In addition, there is now a phenomenon of product homogenization, channel homogenization and model homogenization between China's leisure snack brands, and the above two brands are the embodiment of China's leisure snack innovation and upgrading, iteration, brand attributes and higher product quality, as well as higher unit price, which not only improves its own competitiveness, but also the main reason why
it can be valued by capital.

New brands of ready-made fried goods that have landed offline have also begun to appear
.

Ready-made fried brands have also caused consumer discussion
because of their prices.

Stir-fried goods are freshly made to their selling point

Compared with traditional leisure snacks, fresh, freshly prepared fried goods can become its selling points
.

The "tasting" link of ready-made fried goods retains consumers, and the choice of scatter means is wider
.

However, it is worth noting that not all products of the ready-made fried goods store are "ready-made"
.

Ready-made fried goods through offline stores to narrow the distance between consumers and offline terminal store construction, this path is also the current development direction
of a number of leisure food brands.

The three squirrels that started from the line also have to go down to the
line.

For the choice of leisure food returning to the line, Bao Yuezhong, a new retail expert, said that leisure snacks should strengthen omni-channel construction in the
future.

In this regard, Zhu Danpeng believes that the ready-made fried goods directly contact consumers through offline stores, and the "color and aroma" of the food itself can attract consumers more, which is its advantage
.

(Li Xin)

China Food News (2022-09-27 07 edition)

(Editor-in-charge: Zhu Meiqiao)