The form of nutritional supplement products is developing in the direction of diversification

The research report network recently released the "Research Report on the Development of China's Nutritional Supplement Industry In-depth Research and Investment Prospect Research Report (2022-2029)" (hereinafter referred to as the "Report"
).
The report covers the latest industry data, market hot spots, policy planning, etc.
, and combines the environment of the industry to conduct market research and analysis
from multiple perspectives from theory to practice, from macro to micro.

With the increasing concern of residents about their own health, the scale of the health food market continues to expand
.
The report shows that in 2021, the market size of China's health care product industry will be 270.
8 billion yuan, a year-on-year increase of 8.
19%.

Among them, dietary supplements, as the largest market segment in health food, have long occupied more than 90% of the market share of health food, and the revenue scale in 2021 will be close to 200 billion yuan
.

The report pointed out that nutritional supplements are used as an auxiliary means of diet to supplement amino acids, trace elements, vitamins, minerals, etc.

required by the human body.
Nutritional supplements are composed of amino acids, polyunsaturated fatty acids, minerals and vitamins, or only one or more vitamins, or one or more dietary components, in which herbs or other plant components can be added in addition to amino acids, vitamins, minerals and other nutrients
.

The report sorted out and investigated the development of nutritional supplements from the aspects of industrial chain, industry consumer entities and
consumer preferences.

In terms of industrial chain, the industrial chain of the nutritional supplement industry is divided into upstream raw material production, midstream product production, downstream brand building and operation
.
From the perspective of age distribution, the relevant survey results show that people over 30 years old buy more types of nutritional supplements, and mainly focus on vitamin and mineral products, while the proportion of people who have not purchased nutritional supplements is low, and less than 10% of people aged 31-40 have not purchased nutritional supplements
.
In terms of dosage form preference, in addition to traditional tablet types, consumers prefer capsule and gummy dosage forms for minerals and vitamins, and powder and liquid dosage forms
for probiotics.
Relevant survey results show that in terms of mineral dosage forms, 48% of consumers prefer capsules and 42% prefer gummies; In terms of vitamin dosage forms, 47% of consumers prefer capsule type and 44% prefer gummies; When it comes to probiotics, 40% of consumers prefer powders and 36% prefer liquids
.
In terms of nutritional supplement products, whether minerals, vitamins, and probiotics, users prefer the complex type
.
Relevant survey results show that the complex products of minerals, vitamins and probiotics have reached 72%, 80% and 77% respectively, which reflects consumers' expectations for the high efficiency, comprehensiveness and cost-effectiveness
of nutritional supplements.
In terms of branding, brands do not play a prominent role in the purchase of nutritional supplements, and 62% of users have no obvious brand preference
.

At present, China's traditional nutritional supplements are mainly tablets, capsules and other dosage forms, and in developed markets such as Europe, America and Japan, the product form is more diversified, food form of gummies, powders, oral liquid is a common dosage form, nutritional supplements in the dosage form will develop
to other types.
At the same time, new products and compound products developed by manufacturers using new resources are favored by consumers, and such products may become the mainstream of consumption in the
future.

(Zhu Meiqiao)

China Food News (October 26, 2022, Version 06)

(Editor: Zhu Meiqiao)