The first double dose "Viagra" generic drug, wanfile, obtained the production approval

It's better to rush into the Jianghu secretly than to show your strength Domestic "Viagra" needs to be bigger and better in internal skill Wanfile, the first dual dose Viagra generic drug developed by Jiangsu Yabang Pharmaceutical Co., Ltd., has received the approval for new drug production and plans to go on the market by the end of March It is noteworthy that in addition to the dose of 50mg, the product has also developed 100mg of domestic "Viagra" Before, the first generic drug Jinge of Baiyunshan, a Cantonese drug, was launched Now, wanfile has entered the market, and the market of Chinese Anti ed drugs has been rippling According to CFDA's official website, at present, more than ten enterprises, such as Di'ao pharmaceutical, Tianfang pharmaceutical, Lianhuan pharmaceutical, Zhuhai biochemical pharmaceutical, have submitted the application for "Viagra" generic drugs The Jianghu of the anti ed drug market will be full of swords and swords, and the battle of location will attract competitors to sharpen their swords The temptation of competing for the market will always make the enterprises with sensitive sense of smell come one after another There is a basic principle in the domestic anti ED market: when the patent of the original research drug expires, the domestic generic drugs will inevitably lead to fierce competition, but the demand will gradually expand With the popularization of male health knowledge, the awareness of self-care will increase, and the medical treatment rate of ED patients will also increase Moreover, the high price of such products has restrained the market demand to some extent Deng Junhong, member of the andrology branch of the Chinese Medical Association, pointed out that "market expansion is on the way Due to individual differences, the recommended doses of anti ed drugs are also different Under the same mechanism of action, doctors prescribe drugs according to the difference of half-life of individuals and drugs " However, market expansion is not a feast of equal opportunities, and internal forces are fighting against each other "The listing of domestic Viagra is conducive to meeting different levels of consumer demand, and the 100 mg national exclusive dose of wanfile will bring good cost performance." In the face of reporters' questioning, Yang Jianze, chairman of Jiangsu Yabang Pharmaceutical Group, said that the positioning of the product is to make the majority of ED patients have high-quality therapeutic drugs that are available According to the introduction, as one of the first companies to launch the project of "Viagra" generic drugs, Yabang's self-designed synthesis route can produce the crystal form, related substances, solubility and other indicators of wanfile API comparable to the original research drug, and through strict impurity control, its efficacy and safety are guaranteed An unnamed business person told reporters that their company is also accelerating the application of domestic "Viagra" "With the competitive listing of generic drugs, there is bound to be a more fierce price war After the approval of the project, how to stand in the competition will be a real test." Data shows that Viagra, the original research drug, has made more than 10 billion US dollars in sales for Pfizer, but Lilly's Hilly poses a threat to Pfizer The entry of domestic anti ed drugs can be described as "before there are strong enemies, after there are pursuers", which inevitably leads to a hard battle What's more, according to some data, China can produce more than 30 tons of sildenafil raw materials every month, while the demand for raw materials of regular Viagra products is only about 1 ton, where is the rest of the raw materials? According to some insiders, at present, there are some botanical drugs and health care products in China, and sildenafil must be added to have the effect of anti ed With the strengthening of law enforcement, more and more standardized anti ED market will release more space "Before that, some people used Viagra as a treatment and some people wanted to optimize their lives However, due to the price factor, many people chose cheap health care products Our product launch is to expand the market together with other similar products to meet the quality needs of different patients." Yang Jianze pointed out According to the survey data of inborn, the overall prevalence of ED in Chinese men is 26.1%, and the trend is younger According to Deng Junhong's clinical analysis, "the number of ED patients in China is huge At present, the scale of regular treatment drugs is only 1 billion yuan, and the treatment rate is only about 10% Its potential market scale is attractive." The reporter learned that brands such as Viagra adopt high-end routes, and new entrants strive for differentiation Facing the future, Yang Jianze said that 20% of the domestic market of anti ed drugs is in the hospital terminal and 80% in the pharmacy terminal Drugstores will be an important sales channel, where patients are more price sensitive In addition, once the ban on online prescription drugs is lifted, the online sales of Viagra will be large and the layout online will also be the general trend In the short term, the expiration of the original research patent is a good opportunity for domestic drugs But to survive for a long time, it's quality Market people believe that "with the approval of similar products, first, how to avoid homogenization, second, how to win through differentiation, we still need to work on marketing strategies, and the characteristics of market competition in the future will be more segmented." On the other hand, the fierce competition has aroused the vigilance of foreign brands: Pfizer changes its new packaging, and the marketing plan for consumer education is bolder Lilly pushes the small dose of "hilly", striving to take the initiative in the differentiated product positioning and the improvement of subsequent product lines Liu Xing, a senior executive of a large chain drugstore, told reporters that in the past, patients who could not accept high prices would switch to generic drugs, but the products, prices, channels and demands were diversified He was optimistic about this market, but at the same time reminded that "the next day after the expiry of the patent in South Korea in 2012, there were 28 generic drugs in the market, which had a great impact, while at home, the whole is still strong at home and abroad Weak " The executive further analyzed, "are the consumer groups of e-commerce and the main consumer groups of Viagra converging? Prescription drug users need to rely on hospitals and doctors, which faces a series of complex systemic problems The dosage of Viagra varies from person to person, and whether the drug service ability of online stores can meet the demand, etc This kind of products are implicit in the expression of domestic consumer demand Physical stores should pay attention to consumer education, while online stores should drain In the short term, it is difficult and painful It's better to rush into the Jianghu secretly than to show your strength Domestic "Viagra" needs to be bigger and better in internal skill "