The fifth phase of the Sichuan Wine Research Institute was held

Our reporter Huang Zhao

The fifth phase of the Sichuan Wine Industry Group Co.
, Ltd.
(hereinafter referred to as "Sichuan Wine Group") was held a few days ago, and the wine tasting party was presided over
by Zhao Jinsong, president of the Sichuan Wine Research Institute of Sichuan Wine Group 。 Yang Liu, Executive Vice President of China Baijiu Academy, Zhang Wenwen, Dean of Baijiu College, Jinjiang College, Sichuan University, Guo Wulin, Chief Expert of Guo Wulin Wine Culture Master Studio of Sichuan Province and Professor of Law School of Sichuan University of Light and Chemical Technology, Li Jun, Vice President of Sichuan Food Production Safety Association, Ouyang Jian, Executive Vice President of Sichuan Wine Culture Promotion Association, Wang Wall, President of Chengdu Wine Industry Association, Ye Qing, Assistant to President (Business) of China Food News, Qiu Haixiang, Chairman of Sichuan Xiujueshan Cultural Development Co.
, Ltd.
Zhao Chuanmin, chairman of Kejiao Wine Industry (Chengdu) Co.
, Ltd.
, and other industry experts gathered at the Sichuan Wine Research Institute to taste Sichuan wine and discuss the consumption environment and culture, quality, and marketing model innovation of China's wine industry
.

It is understood that since the inauguration of the Sichuan Wine Research Institute of Sichuan Wine Group in 2020, a total of 4 activities have been held, using master lectures, wine tasting, liquor DIY and other methods to bring consumers, key customers, industry partners and wine industry experts a new wine tasting experience and knowledge sharing
through different characteristic themes.

Different from previous editions, this event invited 9 liquor industry experts for the first time to understand the layout of the liquor section of Sichuan Wine Group, as well as production capacity, R&D strength, quality foundation and strategic thinking, discuss the beauty of Chinese wine in wine tasting, and share the beauty
of Sichuan wine brewing technology and quality from different angles.
The beauty of Sichuan wine, beauty in nature, beauty in carving
.
The activity uses 3 basic wines and 2 flavored wines, combined and matched, seasoning to highlight the image of fine wine in the heart, and feel the unique charm
of baijiu DIY.

The guests tasted four products: Lichuan Fragrant, Sufu Zhenjiu, Lichuan Sauce and Guojiu Sauce, and believed that the four products had distinct styles and characteristics
.
In particular, the Lichuan series of liquor, the wine style is classic and elegant, and one of its "rites" fully reflects the ingenuity of
Sichuan Wine Group of "treating people with courtesy and treating wine sincerely".

Savor the beauty of life in wine, and explore the quality
of ingenuity in the discourse.
Experts shared different opinions and views
on topics of common concern such as liquor industry, production area, marketing, culture, and quality.

Yang Liu: China's liquor has distinct regional characteristics, and industrial clusters help form a complete liquor industry chain
.
Since the development of Chinese liquor, the production area has long been not a simple gathering, but the aggregation of various elements together, through the concept of production area area, the inheritance of ingenuity and modern science and technology are perfectly integrated, forming a "wine gang" culture
with Chinese characteristics.

Zhang Wenwen: Sichuan wine technology is an important foundation for Sichuan wine, Sichuan is also a major province of liquor production, liquor scientific research, and liquor consumption, it is necessary to increase the training of various professionals in liquor and jointly maintain and improve the brewing ecology
of Sichuan wine.
The beauty of the fragrant craftsmanship of Sichuan wine is mainly reflected in "continuing the grain and renewing the material, mixing steaming and burning", in-depth study of the winemaking microecology, and increasing the training
of winemaking talents.

Guo Wulin: If Sichuan wine marketing wants to make new breakthroughs, it should be positioned at the high end, and gradually improve the product price system, rely on the quality of Sichuan wine, further improve Sichuan wine services, and increase the profit margin
of Sichuan wine by improving brand value.

Li Jun: The construction of the liquor production standard system and the supervision of small liquor workshops should be further increased, and from the sampling inspection data of liquor, the quality and safety of Sichuan liquor should remain good
.
It is hoped that Sichuan Wine Group will shoulder the big corporate responsibility of "revitalizing Sichuan Wine", and can take the lead in formulating and improving unified and standardized liquor production technical standards to provide technical reference
for small and medium-sized wine enterprises.

Ouyang Jian: Sichuan wine needs to establish and enhance quality confidence, cultural confidence and expression confidence, take consumers as the center, distributors as the starting point, combine Sichuan cuisine and Sichuan tea integration and development, and show the thick cultural heritage
of Sichuan wine.

Wang Wall: We should develop a home wine that represents China and Sichuan, and we must tell Chinese stories well, tell Sichuan wine stories well, and tell good family stories to spread the home culture of Sichuan and even Chinese baijiu
.

Ye Qing: Sichuan Wine Group has achieved excellent results in innovation and development, it is necessary to build the core brand leading force of Sichuan Wine, pay attention to the implementation of the "peanut strategy", explore, disseminate and awaken the cultural brand emotions of different regions, and form a unique brand advantage
in the regional circle.
The development of Chinese wineries is a new consumer experience marketing method, and the graded management standards for Chinese wineries will be released soon, which can effectively integrate the integration of liquor, tourism, agriculture and other industries, and help the rural revitalization strategy.

Qiu Haixiang: In ancient works such as "The Book of Mountains and Seas", "The Legend of the Immortals" and "Huayang Guozhi", they interpret the origin of Chinese liquor culture, show the heritage and mystery of Chinese liquor culture, and have great value
in the cultural excavation and promotion of Chinese liquor.

Zhao Chuanmin: Science and technology is the primary productive force, and Chinese baijiu should pay more attention to scientific and technological innovation while inheriting ingenuity, and use new technology, new technology and new equipment to open up new markets
for Chinese liquor.

Zhao Jinsong: The wine tasting club is not only a wine experience window for consumers and distributors of Sichuan Wine Group, but also a platform
for industry exchanges and academic collisions.
This exchange discussion provided an important reference
for the future high-quality development of Sichuan Wine Group.

Chuanjiu Group continued to explore and explore on the liquor track, and finally found a way to differentiate itself from famous and high-quality wine enterprises, and determined the strategy
of "changing lanes and rushing to run, and the five rings are in one center".
In the future, Sichuan Wine Group will uphold the enterprise spirit of "doing one thing seriously for a lifetime", and practice the "way" of promoting Sichuan wine on the road of "discussing the way"
.

Founded in June 2017, Chuanjiu Group is a large-scale comprehensive state-owned enterprise
approved by the Sichuan Provincial Party Committee and the provincial government.
The group led the development of small and medium-sized wine enterprises in the province, walked out of the development path differentiated from famous wine enterprises, and laid a new pattern
of "6+1" for the development of Sichuan wine.
After several years of development, Chuanjiu Group has achieved rapid growth
.

Based on the brands of Xufu, Erga, Chidu, Natural Fragrance and other wine brands, relying on Yibin Aroma Base, Luzhou Aroma Base, Qionglai Aroma Base, Gulin Sauce Base, etc.
, to create new Sichuan wine products
.

Chinese civilization, the country of etiquette; Sichuan wine ceremony, famous in all directions
.
The newly launched national sauce aromatic liquor of Sichuan Wine Group is the strategic core product launched by Sichuan Wine Group, which has a unique taste and flavor
of soft sauce aroma.

China Food News (November 04, 2022 Version 08)

(Editor: Wang Jiayi)