The expansion of wine enterprises is in full swing, and the industrial structure upgrade is accelerated

Recently, there has been a lot of news about the large-scale expansion of liquor companies, and liquor companies such as Kweichow Moutai, Wuliangye, and Luzhou Laojiao have joined the army of expanding production

Wine companies get together to expand production

Recently, many wine companies are in full swing to expand production

On the evening of February 18, Jinshiyuan announced that it plans to invest 9.

Cai Xuefei, general manager of Zhiqu Consulting, said that in recent years, Jinshiyuan has been promoting mid-to-high-end products such as "Guoyuan", and the core of the competition of mid-to-high-end products is the reserve of old wine and vintage wine

On January 28, Wuliangye issued an announcement that according to the company's "14th Five-Year" strategic development plan, the company will increase the production capacity of raw wine and expand the capacity of the koji-making workshop.

On the evening of January 26, Kweichow Moutai announced that it plans to invest 4.

In December 2021, Luzhou Laojiao announced that its wholly-owned subsidiary Luzhou Laojiao Brewing Co.

Langjiu, Xijiu, Guotai Liquor, Zhenjiu, etc.

Cai Xuefei said that the trend of market differentiation is prominent, and the sales capabilities of leading wine companies will be further strengthened

As for whether the expansion of liquor companies will lead to overcapacity, Cai Xuefei said that the current liquor production capacity has dropped by half compared with 2016

Policy dividends continue to be released

The continuous release of favorable policies has promoted the overweight and expansion of liquor enterprises

　　On February 18, the Guizhou Provincial Department of Ecology and Environment announced on the WeChat public account that the production environment of sauce-flavored liquor in the Chishui River Basin will be protected by legislation, and the "Regulations on the Environmental Protection of the Production of Maotai-flavored Liquor in the Chishui River Basin of Guizhou Province" will be made into "sauce liquor production".

　　On February 8, the website of the Guizhou Provincial Development and Reform Commission released 2,500 key private investment projects in Guizhou Province in 2022, with a planned annual investment of 421.

　　On January 26, the State Council issued the "Opinions on Supporting Guizhou's Development of the Western Regions in the New Era", which proposed to give full play to the advantages of the origin and main producing areas of Maotai-flavor liquor in the Chishui River Basin to build an important liquor production base in the country

　　On January 10, the Ministry of Industry and Information Technology issued the "Guiding Opinions on Accelerating the Construction of a Modern Light Industry System (Draft for Comment)", proposing to develop diversified, fashionable, personalized and low-alcohol liquor for young consumer groups and overseas consumer groups.

　　Cai Xuefei said that supporting the construction of the main production areas of Maotai-flavor liquor at the policy level will promote the development of the sauce and liquor industry with the Chishui River Basin as the core, which is a major benefit to liquor companies in Sichuan and Guizhou

　　(Source: China Securities Journal)

　　"China Food News" (05 edition on March 02, 2022)

　　(Editor-in-charge: Wang Jiayi)