The digitalization of the supply chain has boosted the rapid development of the catering industry

Recently, the "Food and Restaurant Chain Enterprise Digital Growth Guidelines Reference - Digital Supply Chain Topic" report (hereinafter referred to as the "Report") jointly launched by Tencent Smart Retail, Wangju Capital, Red Meal Industry Research Institute and AMT Enterprise Source was released

Supply chain efficiency is a matter of success or failure

At present, the supply chain of China's catering industry is still in the development stage, and the overall supply chain company is small

The "Report" pointed out that it is necessary to promote the healthy development of the digital economy, coordinate the layout of new infrastructure such as 5G networks, artificial intelligence, and big data, coordinate to promote digital industrialization and industrial digitalization, and create a new potential energy for

"Report" analysis, for catering enterprises, the efficiency of the supply chain is related to the success or failure of their own enterprises, efficient and orderly supply chain management can improve product quality, better meet customer needs, while greatly reducing operating and managing costs, to achieve an increase in

The catering supply chain is an intermediate link connecting the upstream agricultural product planting and the downstream stores, and at present, it is mainly through self-construction or cooperation

When the number of stores reaches a certain number of many catering enterprises, it will be difficult to promote the degree of standardization due to the inconsistency of procurement, quality control, chef level, etc.

Considering the scale effect, the traditional model of "central kitchen + chain stores" has gradually evolved into a model

The "Report" pointed out that the acceleration of chaining and standardization on the one hand promotes the outbreak of supply chain demand, on the other hand, the store expansion of head catering enterprises is short-term in multiple regions, and the competition is extremely fierce

Digital supply chain transformation is imperative

With the continuous changes in the global economic environment, innovative industries and trade patterns, the current supply chain has entered an era of

The digital supply chain originates from the integration and innovation of emerging digital technologies such as big data, artificial intelligence, blockchain, and 5G with all aspects of the supply chain, creating new value and growth points

The core of supply chain digitalization is the horizontal extension of the same value chain and the vertical interaction between different value chains, the data shows that as of now, the supply chain digital services have jointly created a market of 2.

According to Accenture Consulting's research on the future of supply chains and their impact, 45 percent of executives surveyed said they were concerned that the rapid increase in customer expectations by 2025 would affect business development

Based on the chain platform using a chain architecture, to achieve material allocation between stores, the central kitchen can export materials to each store, providing a stable and efficient integrated solution

The "Report" pointed out that standardization seems to be difficult to do, but for chain enterprises to adhere to do, raw materials from the processing to the store meal process can be more meticulous grasp, through the supply chain management can achieve the establishment of standards from the source, each link to adopt standardized operation, improve the efficiency

The digital supply chain of catering includes the entire industrial chain from the production of ingredients to consumers, including raw material production, food circulation, catering processing, and the closed loop

The "Report" proposes that the fundamentals of the supply chain are the "four flows" - logistics, business flow, information flow and capital flow

Strengthen supply chain management

Supply chain capabilities are particularly important
in the face of transformative opportunities in the food and beverage industry.
Catering enterprises, especially small and medium-sized catering, are more sensitive to the quality and price of purchased products, so the core of the success of downstream food enterprises lies in the scale advantage brought by strong supply chain management capabilities, which is reflected in the more efficient response, more stable quality, and lower raw materials, manufacturing costs, logistics and distribution costs
in procurement, research and development, production, operation, sales and other links.

For small and medium-sized catering chain enterprises, premature self-built supply chain system will only slow down the pace of development and distract management energy
.
Through the observation of market development, the "Report" pointed out that the early stage of small and medium-sized catering chain enterprises should mainly be based on business development and market expansion, the supply chain end should be based on third-party service providers, and a small number of internal management personnel should be equipped for planning and coordination to support the rapid development of enterprises
.

Digital supply chain management provides one-stop in-depth value services for catering enterprises, opening up upstream and downstream links in procurement, production, sales and other links, realizing full-chain integration and comprehensively improving platform operational efficiency and platform revenue
.
Standardize the procurement process and establish a stable and win-win supplier relationship
.
Transform the traditional procurement method, through the supplier's basic information, qualifications, number, approval, classification, level, region, industry, etc.
, can be viewed in detail in a system interface, and constantly optimize the supply network of the enterprise to achieve the standardized management
of suppliers.

The "Report" proposes that through the multi-dimensional statistical analysis and comprehensive evaluation of suppliers' credit, efficiency, price, quality, profit, performance and so on, we will continuously optimize the supplier's access qualifications, make the selection of suppliers more scientific and reasonable, realize the survival of the fittest, effectively manage suppliers, and improve bargaining power, which is conducive to enterprises effectively controlling procurement costs
.
Enterprises and suppliers to establish a relatively stable cooperation and win-win supplier relationship, to ensure that procurement and supply enterprises to obtain greater flexibility
.

Open up the "four streams", improve the level of supply chain coordination, improve the integrated operation efficiency of the industrial chain of core enterprises, and realize the "four streams in one"
of business flow, logistics, information flow and capital flow.
The traditional distribution mode of enterprises has a long circulation chain, many levels, high procurement costs, and enterprises can integrate suppliers through the platform, open up the circulation of goods, so that high-quality goods can be directly connected to the terminal, shorten the supply chain, and reduce operating costs
.

(Wang Jiayi)

China Food News (2022-09-30 edition 08)

(Editor-in-charge: Wang Jiayi)