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A live broadcast room has been set up in the fields, and native products have turned into "net red top goods"; using the Internet of Things system, field management is more "smart"; through the digital logistics platform, the "blocking points" and "stuck points" of agricultural product transportation have been solved.
Open up the market in the field
"One night of live broadcast, handmade fermented bean curd was sold for 400,000 yuan" - Zeng Qinghuan, a "post-90s" rural girl from Xinhua County, Loudi City, Hunan Province, once created such a sales performance
The "Xiangmei Xinbao" e-commerce demonstration base is located in a low-key farmhouse
With the implementation of the rural revitalization strategy and the rapid development of e-commerce and digital agriculture, a team of "new farmers" is active in the fields
Rooted in the countryside to drive development
In today's Chinese countryside, there is a lot to do
In the Huyang Smart Circulation Industrial Park, Lushan Township, Changxing County, Zhejiang Province, Wang Chenchen, a "post-95" and "digital shepherd", uses remote sensing technology to monitor the number of sheep, feed, humidity and temperature in the sheep barn in real time, so as to achieve "everyone can easily Raising 3,000 sheep”
In Yuli County, Xinjiang Uygur Autonomous Region, "post-90s" Hunan girl Mo Xiaoyu and her team of engineers conducted several experiments and transformed nearly 270 water outlet piles in cotton experimental fields into intelligent electric water outlet piles, equipped with advanced automatic fertilization and irrigation machines.
In Anren County, Hunan Province, a major grain-growing county in the country, during the spring ploughing period this year, the local development of the "One-click Agricultural Machinery" mobile phone applet integrates and shares agricultural machinery resources and farmers' demand information, enabling online orders to be placed nearby
Big data, 5G, artificial intelligence, Internet of Things.
Hong Yong, an associate researcher at the Institute of Electronic Commerce of the Academy of Commerce of the Ministry of Commerce, said that the current atmosphere of innovation and entrepreneurship in digital villages is strong
"The new farmers take root in the countryside, and through their professional expertise and grasp of the three rural policies and development trends, they can promote the development of new agriculture, promote farmers' employment, increase farmers' income, and can also integrate new concepts, new formats, new models and new technologies.
Solve practical difficulties for "new farmers"
A few years ago, the "post-80s" Shandong guy Wu Zheng returned from Shanghai to the old revolutionary area of Yimeng to explore the use of e-commerce to sell canned yellow peaches, a specialty of the old area
The key to rural revitalization lies in people
In February this year, the "Opinions of the Central Committee of the Communist Party of China and the State Council on Doing a Good Job in Comprehensively Promoting the Key Work of Rural Revitalization in 2022" clearly stated that to vigorously promote the construction of digital villages, it is necessary to promote the development of smart agriculture and promote the integration of information technology and agricultural machinery and agronomy
How to cultivate and retain talents for the countryside? "From the central to local governments, governments at all levels attach great importance to cultivating new-type rural talents, and have issued many favorable policies
Wu Qi believes that to retain "new farmers", it is necessary to create a better business environment for them and provide them with more room to play
(Li Jiabao)
"China Food News" (version 08 on June 28, 2022)
(Editor-in-charge: Gao Na)