The difficulty of operation continues to increase, how can pharmacies achieve new growth in performance

Since 2021, there have been batches of news about the cancellation of chain pharmacies in the pharmacy industry
.
For example, some time ago, the Shanxi Provincial Food and Drug Administration issued a notice stating that according to the application of Shanxi Jiukang Pharmacy Chain Co.
, Ltd.
to cancel the "Drug Business License", in accordance with relevant regulations, it decided to cancel the "Drugs" of Shanxi Jiukang Pharmacy Chain Co.
, Ltd.
Business License"
.
In addition, not long ago, the Liaoning Provincial Food and Drug Administration also cancelled the "Drug Distribution License" of Chaoyang Huaxing Pharmacy Chain Co.
, Ltd.
upon application
.
Behind the closure of these chain pharmacies one after another, analysis believes that a big signal has been revealed-industry competition is intensifying
.
It is understood that on October 28, 2021, the Ministry of Commerce issued the "Guiding Opinions on Promoting the High-Quality Development of the Pharmaceutical Circulation Industry During the "14th Five-Year Plan" Period", which puts forward requirements that will increase industry concentration
.
Among them, the opinions are clear.
By 2025, 5-10 specialized and diversified pharmaceutical retail chain enterprises with a value of over 50 billion yuan should be cultivated.
The annual sales of the top 100 pharmaceutical retail companies account for more than 65% of the total pharmaceutical retail market.
The chain rate is close to 70%
.
Affected by this, the industry generally believes that the pharmacy industry will face tremendous pressure for transformation and upgrading due to increased concentration in the future, and the reshuffle of the pharmaceutical industry will also accelerate further
.
It is worth noting that, in fact, in the past two years, due to the impact of the epidemic, coupled with centralized procurement, which has greatly reduced the purchase price of medicines, medical insurance has become more and more controlled, and the emergence of online pharmacies has made it more and more difficult for the development of the pharmacy industry.
How can the drugstore industry achieve better development and performance growth when the concentration of the superimposed industry will further increase? Industry analysis pointed out that relevant favorable policies can be used to save operating costs and achieve performance growth
.
In August 2021, the General Office of the National Health Commission and the Office of the National Medical Insurance Bureau issued the "Notice on Printing and Distributing Long-term Prescription Management Regulations (Trial)" as an example.
After the long-term prescription policy is implemented, pharmacies will not only be able to obtain outflowed prescriptions, but also more importantly.
It is possible to obtain these patients and transform them into long-term service customers
.
Because related companies can take the lead in taking the first-mover advantage of undertaking prescription outflow by actively deploying hospital-side stores and constructing multi-level expansion such as chronic disease health management.

.
It is worth mentioning that in recent years, the state has repeatedly issued relevant policies to encourage the integrated development of the Internet and medicine
.
In this context, a group of pharmacies that have the courage to innovate and make breakthroughs have begun to use the Internet to accelerate their development
.
From the current point of view, many companies have already achieved something
.
For example, Hunan Renfangtang has developed into a large-scale chain pharmacy in just over two years, and has established a relatively complete product procurement system, logistics distribution system and information management system; at the same time, it has also continuously improved new media operations and In terms of content operation capabilities, medical e-commerce operations have been gradually upgraded to the group-based new pharmaceutical retail system, and 17 new stores will be added in 2021 alone
.
In general, if retail pharmacies want to achieve better development in the future, they must seriously think about how to use policies to actively change marketing strategies, proactively transform and upgrade, broaden sales channels, and work hard on innovation.
From the aspects of humanized service and health management, We achieved breakthroughs in resource integration and cost reduction, and developed the pharmacy business with a diversified model
.
Through the above-mentioned various efforts, the industry predicts that the future performance of pharmacies will have a very large room for development
.