The development status and future trend of automotive coatings under the new industry trend

"Global Coatings Network News"

"Global Coatings Network News" "Global Coatings Network News"

With the rapid development of the automobile industry and consumption upgrades, body colors are becoming increasingly diversified, highlighting the trend of fashion and individualization, and behind these color changes are the upgrading and innovation of coating technology.

With the rapid development of the automobile industry and consumption upgrades, body colors are becoming increasingly diversified, highlighting the trend of fashion and individualization, and behind these color changes are the upgrading and innovation of coating technology.

In addition, with the increasingly stringent national energy conservation and environmental protection policies, environmental protection, new energy, and lightweight trends have become increasingly prominent.

In addition, with the increasingly stringent national energy conservation and environmental protection policies, environmental protection, new energy, and lightweight trends have become increasingly prominent.

So what is the current status of the automotive coatings industry? What are the upside and challenges? What kind of competitive landscape will the industry present in the future? Facing the new trends in the industry, how will manufacturers respond to and reform.

So what is the current status of the automotive coatings industry? What are the upside and challenges? What kind of competitive landscape will the industry present in the future? Facing the new trends in the industry, how will manufacturers respond to and reform.

Wu Chunping, President of Axalta Coating Systems Greater China 

Wu Chunping, President of Axalta Coating Systems Greater China Wu Chunping, President of Axalta Coating Systems Greater China 

Changes in China's automotive coatings industry

Changes in China's automotive coatings industry Changes in China's automotive coatings industry

In the past 20 years, China has developed into the world's largest paint producer.

In the past 20 years, China has developed into the world's largest paint producer.

Changes in the development patternChanges in the development pattern

The development of China's automotive coatings coincides with the development of China's automotive industry and is a successful example of China's reform and opening up and globalization process.

The development of China's automotive coatings coincides with the development of China's automotive industry and is a successful example of China's reform and opening up and globalization process.

The change from quantity to qualityThe change from quantity to quality

In the early days, companies mostly focused on prices and sales.

In the early days, companies mostly focused on prices and sales.

Variety of colorsVariety of colors

As the automobile consumer group tends to diversify, in order to enhance competitiveness, car companies have become more "bold" and diversified in the use of body colors.

As the automobile consumer group tends to diversify, in order to enhance competitiveness, car companies have become more "bold" and diversified in the use of body colors.
"Today, our Asia-Pacific R & D Center to develop an annual 1 Wan variety of colors, constantly enrich our world has 400 million colors consisting of color database.
At the same time, we continue 60 years of publishing the annual automotive color popularity report in the world, to help the car Manufacturers understand color trends and guide consumption trends.
" Wu Chunping said.
In addition, the country has allowed the modification of the body color, for which the demand for after-sales cars in this area has increased.
In the near future, Axalta will launch color customization services in the field of refinish paint.
Consumers can choose their favorite colors on some platforms and then go to relevant stores for construction.
 As the automobile consumer group tends to diversify, in order to enhance competitiveness, car companies have become more "bold" and diversified in the use of body colors.
"Today, our Asia-Pacific R & D Center to develop an annual 1 1 Wan variety of colors, constantly enrich our worldwide 400 400 color database consisting million colors.
At the same time, we continued 60 60 years publishing annual automotive color popularity report in the world, To help automakers understand color trends and guide consumer trends.
" Wu Chunping said.
In addition, the country has allowed the modification of the body color, for which the demand for after-sales cars in this area has increased.
In the near future, Axalta will launch color customization services in the field of refinish paint.
Consumers can choose their favorite colors on some platforms and then go to relevant stores for construction.
 

China has become the focus of global coatings industry expansion

China has become the focus of global coatings industry expansionChina has become the focus of global coatings industry expansion

The boom in China's economy and the automotive sector has caused major international paint manufacturers to increase their investment and set up local R&D centers one after another.
Axalta’s expansion in China in recent years is the best example: In 2014 , the company’s water-based paint factory in Jiading, Shanghai was put into production; in 2016 , it announced the construction of a new high-performance coating factory and logistics base in Nanjing; and this year 6 In December, Axalta's fourth largest R&D center in the world was launched in Minhang District, Shanghai.
"The establishment of the Asia Pacific Technology R&D Center and the Global Color Center, one of Axalta's four major R&D centers in the world, in Shanghai demonstrates the importance of the Chinese market and enables us to better meet the needs of local customers faster and better.
" 

The boom in China's economy and the automotive sector has caused major international paint manufacturers to increase their investment and set up local R&D centers one after another.
Axalta’s expansion in China in recent years is the best example: In 2014 , the company’s water-based paint factory in Jiading, Shanghai was put into production; in 2016 , it announced the construction of a new high-performance coating factory and logistics base in Nanjing; and this year 6 In December, Axalta's fourth largest R&D center in the world was launched in Minhang District, Shanghai.
"The establishment of the Asia Pacific Technology R&D Center and the Global Color Center, one of Axalta's four major R&D centers in the world, in Shanghai demonstrates the importance of the Chinese market and enables us to better meet the needs of local customers faster and better.
" The boom in China's economy and the automotive sector has caused major international paint manufacturers to increase their investment and set up local R&D centers one after another.
Axalta's expansion in China in recent years is the best example: In 2014 , 2014 , the company's water-based paint factory in Jiading, Shanghai was put into production; in 2016, 2016 , it announced the construction of a new high-performance coating factory and logistics base in Nanjing; and this year 6 6 months, located in Minhang District, Shanghai Yishi was the world's fourth largest R & D center to start.
"The establishment of the Asia Pacific Technology R&D Center and the Global Color Center, one of Axalta's four major R&D centers in the world, in Shanghai demonstrates the importance of the Chinese market and enables us to better meet the needs of local customers faster and better.
" 

 

  

Although the rapid development of the domestic automobile industry has made the coatings industry better, challenges have also arisen.
Wu Chunping pointed out that the rise in raw materials in recent years has brought challenges to the entire coatings industry.
In order to alleviate cost pressure and maintain a high level of product quality, at the beginning of this year, Axalta also announced a price increase for some of its products in China.
In addition, macro factors such as the slowdown in China's economic growth and the increase in manufacturing labor costs have also affected the coatings industry.
.
.

Although the rapid development of the domestic automobile industry has made the coatings industry better, challenges have also arisen.
Wu Chunping pointed out that the rise in raw materials in recent years has brought challenges to the entire coatings industry.
In order to alleviate cost pressure and maintain a high level of product quality, at the beginning of this year, Axalta also announced a price increase for some of its products in China.
In addition, macro factors such as the slowdown in China's economic growth and the increase in manufacturing labor costs have also affected the coatings industry.
.
.
Although the rapid development of the domestic automobile industry has made the coatings industry better, challenges have also arisen.
Wu Chunping pointed out that the rise in raw materials in recent years has brought challenges to the entire coatings industry.
In order to alleviate cost pressure and maintain a high level of product quality, at the beginning of this year, Axalta also announced a price increase for some of its products in China.
In addition, macro factors such as the slowdown in China's economic growth and the increase in manufacturing labor costs have also affected the coatings industry.
.
.

 

  

"However, we have always been challenged and we have been challenging ourselves.
In the face of new industry changes, we are confident that we can meet various challenges by enhancing our strength and sustainable development strategies.
"

"However, we have been challenged, and we have been challenging ourselves.
In the face of new industry changes, we are confident that we can meet various challenges by strengthening our strength and sustainable development strategies.
" "But we have been challenged and always Challenge ourselves.
In the face of new industry changes, we are confident to meet various challenges through strengthening our own strength and sustainable development strategies.
"

 

  

New trend and new technology

New trend, new technology, new trend, new technology

Nowadays, the development of new industry trends such as environmental protection, lightweight, new energy, and intelligence has triggered a new round of technological changes in the automotive industry, and has also put forward new requirements and challenges for the entire supply chain, including coatings.

Nowadays, the development of new industry trends such as environmental protection, lightweight, new energy, and intelligence has triggered a new round of technological changes in the automotive industry, and has also put forward new requirements and challenges for the entire supply chain, including coatings.
Nowadays, the development of new industry trends such as environmental protection, lightweight, new energy, and intelligence has triggered a new round of technological changes in the automotive industry, and has also put forward new requirements and challenges for the entire supply chain, including coatings.

 

  

First of all, environmental protection.
It is understood that part of the volatile organic compounds ( VOCs ) in the atmosphere is generated during the construction of solvent-based coatings.
In recent years, national and local levels have introduced policies to promote pollution control volatile organic compounds, coatings and other products to improve VOC S limits, encourage the promotion of the use of water-based coatings and high solids grading low VOCs paint.
Wu Chunping told reporters that water-based and high-solid differentiation coatings with excellent environmental protection characteristics and high performance will be the mainstream of future development.

First of all, environmental protection.
It is understood that part of the volatile organic compounds ( VOCs ) in the atmosphere is generated during the construction of solvent-based coatings.
In recent years, national and local levels have introduced policies to promote pollution control volatile organic compounds, coatings and other products to improve VOC S limits, encourage the promotion of the use of water-based coatings and high solids grading low VOCs paint.
Wu Chunping told reporters that water-based and high-solid differentiation coatings with excellent environmental protection characteristics and high performance will be the mainstream of future development.
First of all, environmental protection.
It is understood that part of the volatile organic compounds ( VOCs VOCs ) in the atmosphere is generated during the construction of solvent-based coatings.
In recent years, national and local levels have introduced policies to promote pollution control volatile organic compounds, coatings and other products to improve VOC S S limits, encourage the promotion of the use of water-based coatings and high solids grading low VOCs VOCs paint.
Wu Chunping told reporters that water-based and high-solid differentiation coatings with excellent environmental protection characteristics and high performance will be the mainstream of future development.

 

  

"The national policy to promote water-based and high-solid environmentally friendly coatings is a positive signal for us and provides us with a good opportunity for development.
Axalta is the first company in the world to provide water-based coating technology.
According to the requirements of manufacturers, new processes have been continuously introduced and integrated into " Harmonized Coating Technologies (HCT ).
" Wu Chunping said.

"The national policy to promote water-based and high-solid environmentally friendly coatings is a positive signal for us and provides us with a good opportunity for development.
Axalta is the first company in the world to provide water-based coating technology.
According to the requirements of manufacturers, new processes have been continuously introduced and integrated into " Harmonized Coating Technologies (HCT ).
" Wu Chunping said.
"The national policy to promote water-based and high-solid environmentally friendly coatings is a positive signal for us and provides us with a good opportunity for development.
Axalta is the first company in the world to provide water-based According to the requirements of manufacturers, new processes have been continuously introduced and integrated into the'integrated coating technology ( Harmonized Coating Technologies, HCT Harmonized Coating Technologies, HCT ).
" Wu Chunping said.

 

  

It is understood that the "integrated coating technology" mainly includes three process technologies, namely: ecological concept free intermediate coating coating process, "three coating and one drying" water-based coating system; and "two coating and one drying" system.
These processes reduce the application of primers, reduce coatings, and reduce flashover temperatures.
While ensuring the appearance of vehicles, these processes reduce VOCs and greenhouse gas emissions during the construction process , and quickly promote car companies' equipment and coating processes.
The energy-saving process is highly praised by mainstream automobile manufacturers.
In addition to water-based coatings, high-solid coatings are also an environmentally friendly coating product recommended by the industry.
Axalta also leads the industry in this area.
"High-solid coatings and water-based coatings have their own advantages.
Water-based coatings are helpful for VOC emissions, while high-solids coatings are helpful for reducing carbon dioxide emissions.
It is suitable for the need to transform existing traditional painting workshops into environmental protection requirements.
Compliance painting workshop.
"

It is understood that the "integrated coating technology" mainly includes three process technologies, namely: ecological concept free intermediate coating coating process, "three coating and one drying" water-based coating system; and "two coating and one drying" system.
These processes reduce the application of primers, reduce coatings, and reduce flashover temperatures.
While ensuring the appearance of vehicles, these processes reduce VOCs and greenhouse gas emissions during the construction process , and quickly promote car companies' equipment and coating processes.
The energy-saving process is highly praised by mainstream automobile manufacturers.
In addition to water-based coatings, high-solid coatings are also an environmentally friendly coating product recommended by the industry.
Axalta also leads the industry in this area.
"High-solid coatings and water-based coatings have their own advantages.
Water-based coatings are helpful for VOC emissions, while high-solids coatings are helpful for reducing carbon dioxide emissions.
It is suitable for the need to transform existing traditional painting workshops into environmental protection requirements.
Compliance painting workshop.
"It is understood that the "integrated coating technology" mainly includes three process technologies, namely: ecological concept free intermediate coating coating process, "three coating and one drying" water-based coating system; and "two coating and one drying" system.
These processes reduce the application of primers, reduce coatings, and reduce flashover temperatures.
While ensuring the appearance of vehicles, they reduce VOCs, VOCs and greenhouse gas emissions during the construction process , and quickly promote the equipment and coating processes of car companies.
The energy-saving process on the previous stage is highly respected by mainstream auto manufacturers.
In addition to water-based coatings, high-solid coatings are also an environmentally friendly coating product recommended by the industry.
Axalta also leads the industry in this area.
"High-solid coatings and water-based coatings have their own advantages.
Water-based coatings are helpful for VOC and VOC emissions, while high-solids coatings are helpful for reducing carbon dioxide emissions.
It is suitable for the need to transform existing traditional painting workshops to meet environmental protection requirements.
Compliant paint shop.
"

 

  

Secondly, with the increasing pressure of national environmental protection policies, especially the implementation of the double-point policy, the new energy of automobiles has once again been pushed to a new height.
As one of the three key core components, the motor will become more efficient, weather-resistant and shock-resistant, more environmentally friendly, and more reliable in performance, and these put higher requirements on the insulating materials used in variable frequency motors.

Secondly, with the increasing pressure of national environmental protection policies, especially the implementation of the double-point policy, the new energy of automobiles has once again been pushed to a new height.
As one of the three key core components, the motor will become more efficient, weather-resistant and shock-resistant, more environmentally friendly, and more reliable in performance, and these put higher requirements on the insulating materials used in variable frequency motors.
Secondly, with the increasing pressure of national environmental protection policies, especially the implementation of the double-point policy, the new energy of automobiles has once again been pushed to a new height.
As one of the three key core components, the motor will become more efficient, weather-resistant and shock-resistant, more environmentally friendly, and more reliable in performance, and these put higher requirements on the insulating materials used in variable frequency motors.

 

  

Speaking of coating solutions under the trend of new energy, Wu Chunping said with excitement, “This is a very good business opportunity for us.
Axalta occupies a leading position in the motor insulation industry, combined with our expertise in the automotive field.
Coating technology, we have launched a comprehensive coating solution tailored for electric vehicles.
"

Speaking of coating solutions under the trend of new energy, Wu Chunping said with excitement, “This is a very good business opportunity for us.
Axalta occupies a leading position in the motor insulation industry, combined with our expertise in the automotive field.
For coating technology, we have launched a full range of coating solutions tailored for electric vehicles.
” When it comes to coatings’ response solutions under the new energy trend, Wu Chunping said excitedly, “This is very good for us.
A business opportunity.
Axalta occupies a leading position in the motor insulation industry.
Combined with our coating technology in the automotive field, we have launched a comprehensive coating solution tailored for electric vehicles.
"

 

  

Under the condition that there is still a certain period of market growth for new energy, lightweighting is an important way for car companies to achieve the goals of energy-saving and emission-reduction policies.
In recent years, we have seen more and more applications of carbon fiber and aluminum alloy in automobiles, and replacing steel with plastic is becoming a new trend in automobile materials.
However, light weight has very high requirements for the low-temperature baking technology of coatings, including the reduction of baking steps.
It is understood that Axalta's series of innovative technologies, such as new substrate automotive coatings, low-temperature curing and special color systems based on water and solvents, are all developed based on the development trend of the automotive industry and have already served this industry.

Under the condition that there is still a certain period of market growth for new energy, lightweighting is an important way for car companies to achieve the goals of energy-saving and emission-reduction policies.
In recent years, we have seen more and more applications of carbon fiber and aluminum alloy in automobiles, and replacing steel with plastic is becoming a new trend in automobile materials.
However, light weight has very high requirements for the low-temperature baking technology of coatings, including the reduction of baking steps.
It is understood that Axalta's series of innovative technologies, such as new substrate automotive coatings, low-temperature curing and special color systems based on water and solvents, are all developed based on the development trend of the automotive industry and have already served this industry.
Under the condition that there is still a certain period of market growth for new energy, lightweighting is an important way for car companies to achieve the goals of energy-saving and emission-reduction policies.
In recent years, we have seen more and more applications of carbon fiber and aluminum alloy in automobiles, and replacing steel with plastic is becoming a new trend in automobile materials.
However, light weight has very high requirements for the low-temperature baking technology of coatings, including the reduction of baking steps.
It is understood that Axalta's series of innovative technologies, such as new substrate automotive coatings, low-temperature curing and special color systems based on water and solvents, are all developed based on the development trend of the automotive industry and have already served this industry.

 

  

Wu Chunping said that with the upgrade of intelligent manufacturing in the future, there will be intelligent construction and intelligent color allocation in automotive coatings, so that more diversified and personalized body colors will be presented on the market to meet the consumer needs of car owners.
.

Wu Chunping said that with the upgrade of intelligent manufacturing in the future, there will be intelligent construction and intelligent color allocation in automotive coatings, so that more diversified and personalized body colors will be presented on the market to meet the consumer needs of car owners.
.
Wu Chunping said that with the upgrade of intelligent manufacturing in the future, there will be intelligent construction and intelligent color allocation in automotive coatings, so that more diversified and personalized body colors will be presented on the market to meet the consumer needs of car owners.
.

 

  

"The development momentum of environmental protection, lightweight, new energy, and individualization of automobiles has brought certain technical challenges to the coatings industry, but at the same time it has also brought more development space and opportunities.
Axalta’s annual scientific and technological research and development The investment is very large (accounting for 4% of global revenue ) to maintain the continuous innovation vitality of the company.
We hope to use our innovative advantages to study customers and the future, and to serve the latest development trends of the automotive industry with our most cutting-edge coating products .
"

"The development momentum of environmental protection, lightweight, new energy, and individualization of automobiles has brought certain technical challenges to the coatings industry, but at the same time it has also brought more development space and opportunities.
Axalta’s annual scientific and technological research and development The investment is very large (accounting for 4% of global revenue ) to maintain the continuous innovation vitality of the company.
We hope to use our innovative advantages to study customers and the future, and to serve the latest development trends of the automotive industry with our most cutting-edge coating products .
""The development momentum of environmental protection, lightweight, new energy, and individualization of automobiles has brought certain technical challenges to the coatings industry, but at the same time it has also brought more development space and opportunities.
Axalta’s annual scientific and technological research and development The investment is very large (accounting for 4% and 4% of global revenue ) to maintain the continuous innovation vitality of the company.
We hope to use our innovative advantages to study customers and the future, and to serve the latest in the automotive industry with our most cutting-edge coating products.
development trend.
"

 

  

 How to win in the future competitive landscape

  How to win in the future competitive landscape How to win in the future competitive landscape

Referring to the current competitive landscape of the automotive coatings industry, Wu Chunping pointed out that foreign capital still accounts for most of the market share, especially in the high-end market.
However, the development power of many local brands should not be underestimated.
"The competition in this industry is fierce.
With the integration and elimination of the industry, there will be fewer and fewer competitors in the future, but the strong ones should remain.
At that time, there will be a confrontation between strong players.
How can companies win in the competition? I think there are three key points: technological content, value-added services and excellent products in the field of competition.
If you do not have these three points, it will be more difficult to survive only through price competition.
In addition, the learning and copying of the coating industry is very fast.
The competitive advantage may not exist for a long time.
We respect every opponent and continue to learn their strengths, so that we can continuously improve our competitiveness in technology, service, product quality, etc.
, and create more for our customers Market value.
"

Referring to the current competitive landscape of the automotive coatings industry, Wu Chunping pointed out that foreign capital still accounts for most of the market share, especially in the high-end market.
However, the development power of many local brands should not be underestimated.
"The competition in this industry is fierce.
With the integration and elimination of the industry, there will be fewer and fewer competitors in the future, but the strong ones should remain.
At that time, there will be a confrontation between strong players.
How can companies win in the competition? I think there are three key points: technological content, value-added services and excellent products in the field of competition.
If you do not have these three points, it will be more difficult to survive only through price competition.
In addition, the learning and copying of the coating industry is very fast.
The competitive advantage may not exist for a long time.
We respect every opponent and continue to learn their strengths, so that we can continuously improve our competitiveness in technology, service, product quality, etc.
, and create more for our customers Market value.
"Referring to the current competitive landscape of the automotive coatings industry, Wu Chunping pointed out that foreign capital still accounts for most of the market share, especially in the high-end market.
However, the development power of many local brands should not be underestimated.
"The competition in this industry is fierce.
With the integration and elimination of the industry, there will be fewer and fewer competitors in the future, but the strong ones should remain.
At that time, there will be a confrontation between strong players.
How can companies win in the competition? I think there are three key points: technological content, value-added services and excellent products in the field of competition.
If you do not have these three points, it will be more difficult to survive only through price competition.
In addition, the learning and copying of the coating industry is very fast.
The competitive advantage may not exist for a long time.
We respect every opponent and continue to learn their strengths, so that we can continuously improve our competitiveness in technology, service, product quality, etc.
, and create more for our customers Market value.
"

 

  

In addition to the intensified market competition, according to Wu Chunping, there is already a development trend of international big names in the coatings market starting from high-end to mid-range, while local brands are beginning to move from low-end to mid-to-high end.
He said, "Axalta also has this consideration.
We hope to strengthen the expansion of the mid-end market while focusing on the development of the high-end coatings market.
For this reason, we launched a water-based paint for the mid-end market this year, thereby extending the water-based coatings.
The product line has brought us new competitive advantages and market share.
” This is also true for auto companies.
In recent years, the speed of development of independent auto companies is obvious to all.
This is not only reflected in the continuous expansion of sales, but also in technology.
Investment and strategy to enter the mid-to-high-end market.
Correspondingly, the demand for medium and high-end coatings, especially water-based coatings and high-solid coatings, will be increasing by independent car companies.
Wu Chunping revealed, "This area will be an important business growth point for Axalta in the future.
"

In addition to the intensified market competition, according to Wu Chunping, there is already a development trend of international big names in the coatings market starting from high-end to mid-range, while local brands are beginning to move from low-end to mid-to-high end.
He said, "Axalta also has this consideration.
We hope to strengthen the expansion of the mid-end market while focusing on the development of the high-end coatings market.
For this reason, we launched a water-based paint for the mid-end market this year, thereby extending the water-based coatings.
The product line has brought us new competitive advantages and market share.
” This is also true for auto companies.
In recent years, the speed of development of independent auto companies is obvious to all.
This is not only reflected in the continuous expansion of sales, but also in technology.
Investment and strategy to enter the mid-to-high-end market.
Correspondingly, the demand for medium and high-end coatings, especially water-based coatings and high-solid coatings, will be increasing by independent car companies.
Wu Chunping revealed, "This area will be an important business growth point for Axalta in the future.
"In addition to the intensified market competition, according to Wu Chunping, there is already a development trend of international big names in the coatings market starting from high-end to mid-range, while local brands are beginning to move from low-end to mid-to-high end.
He said, "Axalta also has this consideration.
We hope to strengthen the expansion of the mid-end market while focusing on the development of the high-end coatings market.
For this reason, we launched a water-based paint for the mid-end market this year, thereby extending the water-based coatings.
The product line has brought us new competitive advantages and market share.
” This is also true for auto companies.
In recent years, the speed of development of independent auto companies is obvious to all.
This is not only reflected in the continuous expansion of sales, but also in technology.
Investment and strategy to enter the mid-to-high-end market.
Correspondingly, the demand for medium and high-end coatings, especially water-based coatings and high-solid coatings, will be increasing by independent car companies.
Wu Chunping revealed, "This area will be an important business growth point for Axalta in the future.
"

 

  

In addition to the original factory supporting coatings business, the automotive aftermarket is also an important place for competition in the coatings industry.
It is understood that in the field of refinish paint, Axalta has developed more than 2,000 water-coated auto repair outlets in China and established the largest refinish paint training center in the Asia-Pacific region.
In addition to increasing channel development in the future, products will be further subdivided to meet the different needs of a wider range of customers.

In addition to the original factory supporting coatings business, the automotive aftermarket is also an important place for competition in the coatings industry.
It is understood that in the field of refinish paint, Axalta has developed more than 2,000 water-coated auto repair outlets in China and established the largest refinish paint training center in the Asia-Pacific region.
In addition to increasing channel development in the future, products will be further subdivided to meet the different needs of a wider range of customers.
In addition to the original factory supporting coatings business, the automotive aftermarket is also an important place for competition in the coatings industry.
It is understood that in the field of refinish paint, Axalta has developed more than 2,000 2,000 water-coated auto repair outlets in China and established the largest refinish training center in the Asia-Pacific region.
In addition to increasing channel development in the future, products will be further subdivided to meet the different needs of a wider range of customers.

 

  

"Axalta has more than 150 years of historical accumulation, deep technical background, continuous creativity and high-quality team.
These are our biggest competitive advantages.
" Wu Chunping said, "The Chinese market is very important for Axalta.
Strategic market.
We have been in this market for more than 30 years and become a leader in the industry.
In the past three years, we have invested more than 100 million US dollars to continuously expand production capacity, increase research and development, and improve customer service.
In the future, we I will continue to increase investment.
Whether it is my personal goal or the goal of the entire company, I hope to be the undisputed leader in this market and lead the development of the industry.
"

"Axalta has more than 150 years of historical accumulation, deep technical background, continuous creativity and high-quality team.
These are our biggest competitive advantages.
" Wu Chunping said, "The Chinese market is very important for Axalta.
Strategic market.
We have been in this market for more than 30 years and become a leader in the industry.
In the past three years, we have invested more than 100 million US dollars to continuously expand production capacity, increase research and development, and improve customer service.
In the future, we I will continue to increase investment.
Whether it is my personal goal or the goal of the entire company, I hope to be the undisputed leader in this market and lead the development of the industry.
""Axalta has more than 150 years of historical accumulation, deep technical background, continuous creativity and high-quality team.
These are our biggest competitive advantages.
" Wu Chunping said, "The Chinese market is very important for Axalta.
We have been in this market for more than 30 30 years and become a leader in the industry.
In the past three years, we have invested more than 100 million US dollars to continuously expand production capacity, increase research and development, and improve customer service.
In the future, we will continue to increase investment.
Whether it is my personal goal or the goal of the entire company, I hope to be the undisputed leader in this market and lead the development of the industry.
"

 

  

From a mixed pattern of fish and dragons to a situation of standardization and confrontation between the strong and the strong, from the single pursuit of sales to the focus and upgrade of technology, the colors are more colorful and the services are becoming more diversified.
After years of changes, the automotive coating industry is developing with a new attitude.
The boom of the industry and the resulting consumption trends and technological trends are triggering a new round of changes and leaps, and it also brings more room for development to suppliers in the automotive industry chain.
Axalta’s response strategies and solutions presented in the above are only a representative and epitome of the upward development of the industry.
As the so-called change is up, the defender is down, a new pattern of change is unfolding, wait and see!

From a mixed pattern of fish and dragons to a situation of standardization and confrontation between the strong and the strong, from the single pursuit of sales to the focus and upgrade of technology, the colors are more colorful and the services are becoming more diversified.
After years of changes, the automotive coating industry is developing with a new attitude.
The boom of the industry and the resulting consumption trends and technological trends are triggering a new round of changes and leaps, and it also brings more room for development to suppliers in the automotive industry chain.
Axalta’s response strategies and solutions presented in the above are only a representative and epitome of the upward development of the industry.
As the so-called change is up, the defender is down, a new pattern of change is unfolding, wait and see! From a mixed pattern of fish and dragons to a situation of standardization and confrontation between the strong and the strong, from the single pursuit of sales to the focus and upgrade of technology, the colors are more colorful and the services are becoming more diversified.
After years of changes, the automotive coating industry is developing with a new attitude.
The boom of the industry and the resulting consumption trends and technological trends are triggering a new round of changes and leaps, and it also brings more room for development to suppliers in the automotive industry chain.
Axalta’s response strategies and solutions presented in the above are only a representative and epitome of the upward development of the industry.
As the so-called change is up, the defender is down, a new pattern of change is unfolding, wait and see!