The development of paint enterprises against the trend needs to be clearly divided into "light and heavy"

China Coatings Network
: At present,
coatings
industry is in a slowing state, fierce competition in the market, industry overcapacity. In the face of this situation,
coating enterprises
in order to buck the trend of development, but also need to develop a set of suitable for their own enterprise development sales plan, clearly "heavy", the funds used in product development and technology.
before, the word "loaded" was a derogatory term when used on people. Nowadays, "pretending" seems to be very common and necessary. The same is true of businesses. Some enterprises also like to "pretend", think that the larger the size of the enterprise, the more powerful. In fact, this idea is certainly wrong. It's no use big. If it's just a big empty shelf, it looks like a behemoth on the outside, but it's empty.
coating enterprises if only unilateral pursuit of scale is not necessary. The pursuit is unhealthy. Large scale, but not profitable, product competitiveness is not strong, brand awareness is very good, but the brand's reputation is general. Such paint companies in the event of any crisis, there is a good chance that overnight, collapse.
should be spent where it is spent, on a scale that is the result, not the target. Paint companies should spend money on product development and technological progress. Only if the products and technology are excellent, it is true.
certainly not that the brand's publicity is not done. Brand promotion is also important. Nowadays, is the era of information explosion, information update speed, if the enterprise has only high-quality products and excellent technology, enterprises will not have any rapid development.
coating enterprises in the development process to reasonable allocation of funds. Product development and technology research and development is very important. Corporate publicity is also necessary. Because has passed the "wine is not afraid of the alley deep" era. But enterprises do not want the alley shallow, wine is not fragrant.
in short, coating enterprises in the process of development, the need to use funds in the "blade", only in this way, in order to ensure the "wine fragrance."