The cross-border e-commerce industry has entered a mature stage of development

Data shows that in 2020, nearly 60% of consumers' home shopping sites have changed from overseas shopping or purchasing to cross-border e-commerce platforms

International brands are accelerating their deployment in the Chinese market, the e-commerce ecosystem has helped upgrade the traditional retail industry, and consumption upgrades have increased the public’s demand for high-quality imported goods and diversified global brands year by year

In the first half of 2021, China's cross-border e-commerce import and export continued to maintain a good momentum of development, with cross-border e-commerce import and export of 886.

Growth against the trend under the epidemic

In recent years, China's cross-border e-commerce industry has continued to develop, and the market size has continued to expand

The cross-border e-commerce market has huge potential

China's cross-border e-commerce has a manufacturing base of "global supply base" and has high-quality supply chain resources

At the same time, as an important force in China's foreign trade, exporting cross-border e-commerce also creates momentum for China's manufacturing industry, and promotes the accelerated development of the manufacturing industry to "digital, networked, and intelligent", and promotes the prosperity of the real economy

Differentiated layout to seize the blue ocean

For the cross-border e-commerce industry, the physical and psychological distance between people and goods is farther than conventional sales behavior

The first is commodity diversity

At the same time, for sellers and consumers, cross-border e-commerce is not a "one-shot deal", but a series of superimposed services such as logistics, customer service, and payment methods

In addition, as cross-border online shopping becomes normalized, consumers need a more intuitive and vivid shopping experience

The epidemic has had a greater impact on both brands and consumers

Zhu Caihua, a professor at the Institute of International Economics at the University of International Business and Economics, said that in order to maintain the first-mover advantage in the development of cross-border e-commerce, efforts should be made in terms of product and brand building, innovation in the entire transaction process, international rules building, and talent training

Ni Yueju, a researcher at the Institute of World Economics and Politics of the Chinese Academy of Social Sciences, believes that in order to maintain a dominant position in future competition, China's cross-border e-commerce must assess the situation and identify the focus and direction of development

"In addition to paying attention to risks similar to traditional foreign trade businesses in the development of new foreign trade formats and models, it also involves new risks brought by the platform economy and digital trade

　　"China Food News" (December 24, 2021 07 edition)

　　(Editor in charge: Gao Na)