The cost war of new energy vehicles has begun, and the improvement of technical quality has become a magic weapon for victory

At the end of April this year, the Ministry of Finance officially issued the Notice on the Financial Support Policy for the Promotion and Application of New Energy Vehicles in 2016~2020 (hereinafter referred to as the "New Deal"), which clearly stated that in 2017~2018, except for fuel cell vehicles, the subsidy standard for other models will be reduced by 20% on the basis of 2016, and the subsidy standard in 2019~2020 will be reduced by 40%
on the basis of 2016.
This regulation marks the further acceleration
of the decline of new energy vehicle subsidies.

According to the "New Deal", in 2015, pure electric vehicles with a range of more than 80 kilometers can be subsidized; In 2016, it must have a range of more than 100 kilometers to get it
.
In addition, in 2015, the amount of state subsidies for models with a cruising range of 100~150 kilometers was 31,500 yuan, but in 2016 it was only 25,000 yuan, a decrease of 6,500 yuan
.
Compared with this year's "big pot rice" situation, the competition in the new energy vehicle market next year is likely to be more intense
.
More and more car companies realize that in addition to subsidies, the improvement of new energy technology and quality improvement is the ultimate magic weapon
to win the market.

As the country's policy thinking on new energy vehicles becomes clearer, market-oriented means have become an important way
for the government to force the upgrading of new energy vehicle technology and industrial upgrading.
For example, before that, in terms of access to new energy vehicles, the state set many restrictive policies, and when the final access standards were released, many numerical indicators such as capital and production scale were eliminated, and some restrictions on technology and manufacturing strength were turned in
.