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As a snack food, jelly has been developed in China for many years, and the industry has entered a mature stage, but the current market growth is slow
Traditional jelly is in urgent need of innovation
Jelly has developed from the original children's snack to a leisure snack covering all age groups
According to the data of Xinsijie Industry Research Center, on the demand side, as a common snack food, the jelly market has a huge demand.
China's food industry analyst Zhu Danpeng said that the entire jelly market is indeed experiencing a cold winter, and the domestic jelly market has not grown in recent years, because jelly products have encountered the ceiling of innovation and upgrading, and there is not much room for growth
The rapid growth of the jelly industry has reached a certain level and encountered corresponding development bottlenecks, but the rapid growth of snack food in recent years also reflects that it may still have development potential
Industry analysts from Xinsijie said that after years of development, the jelly industry has entered a mature stage, the market growth is slow, and the industry is in urgent need of innovation
"Jelly+" is favored by consumers
As one of the earliest snack foods, jelly has always been very popular in the children's market.
Looking at the traditional jelly market, not only is the homogenization serious, but the label of "childhood snacks" also limits the consumer group
In the memory of the post-70s and post-80s, the advertising slogan "Jelly chooses Xizhilang" still haunts my ears, but for the post-90s and 00s, jelly is no longer the only commodity attribute of "snacks".
According to industry insiders, the development of each industry requires a steady stream of fresh blood, especially the jelly industry
Overall, jelly, as a traditional category with a large market base and undiminished consumer demand, has now reached a critical turning point when rapid iteration requires breakthrough innovation
(Comprehensive by Zhu Meiqiao)
"China Food News" (07 edition on March 22, 2022)
(Editor-in-charge: Zhu Meiqiao)
