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Zhu Shuifa Reporter Xu Jingen and Zhang Shaojun
In recent years, Deqing County, Zhejiang Province, has conscientiously implemented the State Council's deployment of strengthening the supervision of the quality and safety of agricultural products and accelerating the transformation of the mode of agricultural development, strictly implemented the relevant requirements of "the party and the government share the same responsibility, one post has double responsibility, and dereliction of duty is pursued", improved the quality and safety supervision system of agricultural products, continuously innovated the supervision mechanism, and comprehensively improved the grass-roots supervision capacity
.
The county takes the "moral and healthier" integrity agricultural products project as the starting point, deeply promotes the construction of the integrity system, guides producers to produce agricultural products that "I sell better than others", and the quality and safety of agricultural products have achieved remarkable results, and the current pass rate of agricultural products in the county is more than
99%.
.
The county takes the "moral and healthier" integrity agricultural products project as the starting point, deeply promotes the construction of the integrity system, guides producers to produce agricultural products that "I sell better than others", and the quality and safety of agricultural products have achieved remarkable results, and the current pass rate of agricultural products in the county is more than
99%.
In 2014, Deqing County was successfully established as a provincial-level agricultural product quality and safety demonstration county; In 2015, it was declared to create a national agricultural product quality and safety county, and at the national food safety city and agricultural product quality and safety county creation pilot work site meeting held in the same year, only Deqing and Liuyang in Hunan Made typical speeches as pilots for the creation of national agricultural product quality and safety counties; In December 2016, Deqing County became one of the first batch of 107 "National Agricultural Product Quality and Safety Counties" issued by the Ministry of Agriculture, and the only county in
Huzhou City to receive this honor.
Huzhou City to receive this honor.
Taking government supervision as the guide, improve the quality and safety supervision system of agricultural products
Earnestly perform the government's territorial management functions, focus on a platform, a team, a set of mechanisms, and a fund, and strive to improve the quality and safety supervision capacity of agricultural products
.
.
The first is to establish a traceability platform for the quality and safety of agricultural products
.
The platform covers the county's production entity information database, testing and inspection, three product identification, red and black list, product traceability and other information, the county's agricultural product production enterprises, cooperatives and key family farms are all included in the scope of supervision, there are currently 271 production entities included in the platform, the traceability rate of large-scale production entities is more than
90%.
。 The implementation of two-dimensional code traceability, consumers buying agricultural products in the county can scan the two-dimensional code to learn more about the producer, production base, contact number, certification, fertilization and medication and other information, there are currently 75 breeding bases to achieve two-dimensional code ID card, to achieve "production recorded, flow traceable, quality traceable, responsibility can be defined.
"
.
The platform covers the county's production entity information database, testing and inspection, three product identification, red and black list, product traceability and other information, the county's agricultural product production enterprises, cooperatives and key family farms are all included in the scope of supervision, there are currently 271 production entities included in the platform, the traceability rate of large-scale production entities is more than
90%.
。 The implementation of two-dimensional code traceability, consumers buying agricultural products in the county can scan the two-dimensional code to learn more about the producer, production base, contact number, certification, fertilization and medication and other information, there are currently 75 breeding bases to achieve two-dimensional code ID card, to achieve "production recorded, flow traceable, quality traceable, responsibility can be defined.
"
The second is to form a team for the supervision of the quality and safety of agricultural products
.
Establish a four-level supervision team system
for counties, townships, villages, and breeding bases.
Strengthen the construction of agricultural product supervision and law enforcement teams at the county and township levels, fully equipped with village-level agricultural product quality and safety coordinators, and currently allocate a total of 21 county-level comprehensive agricultural law enforcement personnel, 2 full-time supervisors in each township, 206 village-level coordinators, and internal inspectors in each major planting and breeding base
.
Construct a three-level detection network
of counties, townships and bases.
Establish and improve the testing network with the county agricultural product testing station as the leader, the township quality inspection room and the quality inspection room of the agricultural product production base as the main body, and achieve full coverage
of testing.
.
Establish a four-level supervision team system
for counties, townships, villages, and breeding bases.
Strengthen the construction of agricultural product supervision and law enforcement teams at the county and township levels, fully equipped with village-level agricultural product quality and safety coordinators, and currently allocate a total of 21 county-level comprehensive agricultural law enforcement personnel, 2 full-time supervisors in each township, 206 village-level coordinators, and internal inspectors in each major planting and breeding base
.
Construct a three-level detection network
of counties, townships and bases.
Establish and improve the testing network with the county agricultural product testing station as the leader, the township quality inspection room and the quality inspection room of the agricultural product production base as the main body, and achieve full coverage
of testing.
The third is to improve the supervision mechanism for the quality and safety of agricultural products
.
Focus on the three links of pre-production, production and post-production, establish a linkage mechanism for the quality and safety of agricultural products, fully implement the "red and black list" management, take the safety status of large-scale production and operation entities as an important basis for project establishment and policy support, and implement a "one-vote veto"; Establish a comprehensive supervision mechanism for the quality and safety of agricultural products, clarify the responsibilities of relevant county departments, establish a system of joint consultation and joint law enforcement, and incorporate the supervision of agricultural product quality and safety into the performance appraisal of township departments by county party committees and county governments, and implement the supervision responsibilities of departments and townships; Rely on the agricultural product quality and safety traceability platform, the agricultural product integrity production supervision hotline, the reward complaint and reporting telephone, etc.
, to establish traceability and complaint reporting mechanisms
.
At the same time, the new model
of "grid management and group service" is fully implemented for the vegetable basket guarantee base.
.
Focus on the three links of pre-production, production and post-production, establish a linkage mechanism for the quality and safety of agricultural products, fully implement the "red and black list" management, take the safety status of large-scale production and operation entities as an important basis for project establishment and policy support, and implement a "one-vote veto"; Establish a comprehensive supervision mechanism for the quality and safety of agricultural products, clarify the responsibilities of relevant county departments, establish a system of joint consultation and joint law enforcement, and incorporate the supervision of agricultural product quality and safety into the performance appraisal of township departments by county party committees and county governments, and implement the supervision responsibilities of departments and townships; Rely on the agricultural product quality and safety traceability platform, the agricultural product integrity production supervision hotline, the reward complaint and reporting telephone, etc.
, to establish traceability and complaint reporting mechanisms
.
At the same time, the new model
of "grid management and group service" is fully implemented for the vegetable basket guarantee base.
The fourth is to implement the supervision and management of the quality and safety of agricultural products
.
Issued the "Several Policy Opinions on Accelerating the Development of Urban Modern Agriculture" and the "Implementation Opinions on the Construction of Quality, Safety and Integrity of Edible Agricultural Products in Deqing County" and other documents, including the supervision and management of the quality and safety of agricultural products in the financial budget, with an annual investment of 4.
5 million yuan, and established a year-on-year growth mechanism
.
At the same time, 3 million yuan of financial funds are arranged every year for the construction of honest agricultural products projects
.
.
Issued the "Several Policy Opinions on Accelerating the Development of Urban Modern Agriculture" and the "Implementation Opinions on the Construction of Quality, Safety and Integrity of Edible Agricultural Products in Deqing County" and other documents, including the supervision and management of the quality and safety of agricultural products in the financial budget, with an annual investment of 4.
5 million yuan, and established a year-on-year growth mechanism
.
At the same time, 3 million yuan of financial funds are arranged every year for the construction of honest agricultural products projects
.
With the self-discipline of the main body as the core, build a quality and safety integrity system for agricultural products
Accelerate the transformation of the mode of agricultural development, since 2012, the implementation of the "emphasize morality, healthier" integrity agricultural products project, strengthen the agricultural product production and operation of the main body of self-restraint, self-motivation, self-demonstration and brand building, to achieve the transformation
from "other laws" to "self-discipline".
from "other laws" to "self-discipline".
The first is the province's first agricultural product integrity alliance
.
Relying on the construction project of citizen morality, integrate moral elements into the safety supervision of agricultural products, guide agricultural product production and operation households in the county to establish the first agricultural product alliance with integrity as the purpose of the province, formulate the alliance charter, safety production technical standards, self-discipline system for the construction of integrity, and member access and withdrawal mechanisms, and member units authorize the use of the "Deqing Sister-in-law" regional public brand
.
At present, the number of member units of the
alliance has reached 112.
.
Relying on the construction project of citizen morality, integrate moral elements into the safety supervision of agricultural products, guide agricultural product production and operation households in the county to establish the first agricultural product alliance with integrity as the purpose of the province, formulate the alliance charter, safety production technical standards, self-discipline system for the construction of integrity, and member access and withdrawal mechanisms, and member units authorize the use of the "Deqing Sister-in-law" regional public brand
.
At present, the number of member units of the
alliance has reached 112.
The second is the province's first agricultural product integrity award
.
Inheriting the folk moral and custom reward tradition of "the people setting awards and rewarding the people", the county's large farmers spontaneously funded the establishment of the "Zhigang Integrity Agricultural Product Production Award" to reward leading enterprises, professional cooperatives and family farms that have made outstanding contributions in the implementation of agricultural standardized production, agricultural brand building, and improvement of agricultural product quality and safety, and 27 award-winning units have been selected
so far.
.
Inheriting the folk moral and custom reward tradition of "the people setting awards and rewarding the people", the county's large farmers spontaneously funded the establishment of the "Zhigang Integrity Agricultural Product Production Award" to reward leading enterprises, professional cooperatives and family farms that have made outstanding contributions in the implementation of agricultural standardized production, agricultural brand building, and improvement of agricultural product quality and safety, and 27 award-winning units have been selected
so far.
The third is to strictly identify creditworthiness demonstration bases
.
Promulgate the "Measures for the Identification of Demonstration Bases (Enterprises) for Creditworthy Agricultural Products", establish demonstration bases (enterprises) for the quality and safety of agricultural products (food) in the planting, aquaculture, and processing industries, and give a reward of 30,000 yuan to the bases and enterprises that have passed the certification that year, and through self-demonstration, promote the standardization and green production
of production and operation entities.
At present, a total of 56 county-level demonstration bases (enterprises) for creditworthy agricultural products have been identified
and announced.
Promote consumer experience purchase, hold agricultural products exhibition and sales and other activities, enhance consumers' trust in safe and honest agricultural products, such as Zhejiang Qingxi Turtle Industry Co.
, Ltd.
arranges about 60 batches of about 3,000 consumers to visit the base every year to experience all aspects of production and accept consumer supervision
.
.
Promulgate the "Measures for the Identification of Demonstration Bases (Enterprises) for Creditworthy Agricultural Products", establish demonstration bases (enterprises) for the quality and safety of agricultural products (food) in the planting, aquaculture, and processing industries, and give a reward of 30,000 yuan to the bases and enterprises that have passed the certification that year, and through self-demonstration, promote the standardization and green production
of production and operation entities.
At present, a total of 56 county-level demonstration bases (enterprises) for creditworthy agricultural products have been identified
and announced.
Promote consumer experience purchase, hold agricultural products exhibition and sales and other activities, enhance consumers' trust in safe and honest agricultural products, such as Zhejiang Qingxi Turtle Industry Co.
, Ltd.
arranges about 60 batches of about 3,000 consumers to visit the base every year to experience all aspects of production and accept consumer supervision
.
The fourth is to actively build regional public brands
.
With "bright business cards, promoting alliance, and strong subjects" as the brand integration idea, create a regional public trademark for high-quality agricultural products "Deqing Sister-in-law", actively promote the "mother and child brand" operation mode of regional brands + enterprise brands, realize unified logo, unified publicity, unified promotion, unified management, and be jointly used, operated and maintained by the member units of the Integrity Agricultural Products Alliance, to build a brand of honest agricultural products, and to enhance regional public brand awareness and product added value
。 The county's agricultural products are popular in the Shanghai-Hangzhou market, and at present, more than 200 "Deqing sister-in-law" products have entered the Deqing County Integrity Agricultural Products Hangzhou Exhibition and Exhibition Center, with annual sales of more than 5 million yuan; The average price of Qingxi turtle is nearly 2 times the average price of turtle in Shanghai and Hangzhou, and the market share of green shrimp in Hangzhou accounts for more than
90%.
.
With "bright business cards, promoting alliance, and strong subjects" as the brand integration idea, create a regional public trademark for high-quality agricultural products "Deqing Sister-in-law", actively promote the "mother and child brand" operation mode of regional brands + enterprise brands, realize unified logo, unified publicity, unified promotion, unified management, and be jointly used, operated and maintained by the member units of the Integrity Agricultural Products Alliance, to build a brand of honest agricultural products, and to enhance regional public brand awareness and product added value
。 The county's agricultural products are popular in the Shanghai-Hangzhou market, and at present, more than 200 "Deqing sister-in-law" products have entered the Deqing County Integrity Agricultural Products Hangzhou Exhibition and Exhibition Center, with annual sales of more than 5 million yuan; The average price of Qingxi turtle is nearly 2 times the average price of turtle in Shanghai and Hangzhou, and the market share of green shrimp in Hangzhou accounts for more than
90%.
