The competition for coatings has never stopped how to meet new developments

China Coatings Network
: At present, although the
coatings
industry development trend is not very good, but its huge market development potential still exists. As we all know, china's economy has entered the "new normal",
the development of
coating enterprises has been more or less affected. In this case, how can paint companies achieve "new life"?
present, for China's traditional manufacturing industry, land is very cheap, labor costs are very cheap, tax incentives, the environment does not need to bear any responsibility for the four advantages no longer exist. In terms of the paint industry, the market environment facing enterprises has undergone great changes, rising store rents, increased labor costs of raw materials, e-commerce and other new marketing channels impact and so on. So does this mean that paint companies have no future, they have dark eyes? Not really. In 2014, many of China's paint and other building materials enterprises began industrial transformation and upgrading, in order to continue to survive and develop.
, specialized transformation of
coating enterprises can do professional sub-areas of the company. Industry insiders said, "The real opportunity in the future is that enterprises can be in a very narrow market, do a single product." The enterprises of the future will become more professional and more niche. "
, information transformation and
coating enterprises should make good use of information means. Here can do two things, first, paint enterprises can use information-based means to re-create all the internal processes of enterprises, supply chain processes, production processes, financial processes, HR processes, public management processes, learning processes. Second, the use of information technology to re-create the relationship between enterprises and consumers.
, the sales model transformation
coating enterprises should meet the customized needs of consumers. It is reported that more than 20 years, in China to make money are large manufacturers. The biggest clothing companies, tie companies, microwave oven companies, refrigerator companies, I'm afraid there won't be such an opportunity in the future. Many of the products of the future, such as coatings, cannot be mass produced in the same style, because today's consumers have a strong demand for personalization, and they largely want their coatings to be unique.
, in the times constantly updated at the moment, traditional paint enterprises must speed up the pace of transformation and upgrading, break through the development dilemma, to meet the new development.