The category of vinaigrette from "behind the scenes" to "front stage"

With the continuous improvement of people's living standards, the concept of healthy diet has become more and more popular

"Light food" prevails

Vinaigrette turns into a "net celebrity"

Vinaigrette, also known as red vinaigrette, is one of the ingredients of various Western salads and belongs to a compound seasoning

The vinaigrette has the characteristics of low-fat/zero-fat and low-calorie, which can meet the dual needs of consumers for taste and low-calorie intake.

As a compound condiment, the vinaigrette can be easily prepared with ingredients, and is widely used in salads, noodles, and dipping.

On social media, there is a lot of content about vinaigrette.

According to industry insiders, with the rise of the "home economy", consumers who lack exercise and advocate health have begun to seek a more "lighter" diet, which is the main reason for promoting vinaigrette from "behind the scenes" to "front stage"

Lack of leadership from leading companies

Still a niche product

Compared with large condiments such as soy sauce and vinegar, vinaigrette has a smaller consumer group and is still a typical niche condiment, but this does not affect its popularity as a popular category

For example, in JD.

　　Among the many vinaigrette brands, Baileys is an early production company in the field of intensive condiments, but Baileys mainly focused on salad dressings, salad dressings, flavor sauces and other categories before, but these categories are relatively small compared to the Chinese market.

　　It is understood that Hengshun Vinegar has recently released a new product of vinaigrette.

　　According to industry insiders, the entire vinaigrette category lacks leading drivers

　　Growing market size

　　Huge room for category development

　　At present, oil and vinaigrette is mainly based on emerging channels such as e-commerce as the consumption and purchase path, and has not yet expanded offline

　　The second is users.

　　From the price point of view, the price of vinaigrette is mainly concentrated around 15 yuan

　　From the perspective of product attributes, as a compound condiment, vinaigrette has different tastes and different product costs.

　　Industry insiders said that at present, the field of vinaigrette is mostly dominated by small and medium-sized enterprises or innovative brands.

　　At present, the market size of vinaigrette is showing a growing trend
.
Regarding the future sales of the vinaigrette market, industry experts said that manufacturers should pay attention to the trend of the vinaigrette category, in order to meet the real demand of consumers for the product
.

　　With the continuous improvement of people's consumption level, driven by the trend of big health, the eating habits of consumers are also changing more or less quietly
.
"Light foodism" is gradually emerging, and the development space of the vinaigrette category behind it is huge
.

　　(Comprehensive by Zhu Meiqiao)

"China Food News" (Version 04, June 17, 2021)

(Editor-in-charge: Zhu Meiqiao)