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Nanning Administration for Industry and Commerce held a training class for rural brokers to explore the way of local agricultural products e-commerce
When will Nanning agricultural products produce "Chu Orange" and "Willow Peach"
When will Nanning agricultural products produce "Chu Orange" and "Willow Peach"
Tobacco magnate Chu Shijian’s "Chu Cheng", IT magnate Liu Chuanzhi’s "Willow Peach", and real estate tycoon Pan Shiyi’s "Pan Apple" are all famous for their special fruits + celebrities + e-commerce model.
status quo:
status quo:Traditional sales model is impacted by e-commerce
Traditional sales model is impacted by e-commerceWu Youyi is a rural economic man in Datang Town, Liangqing District, Nanning City.
The pressure comes from the rapid development of agricultural e-commerce.
Jasmine from Heng County and Yan Zhijian, secretary general of the Tea Brokers Association, also felt the changes brought about by agricultural e-commerce.
Among the rural economic people who participated in the training that day, the vast majority said that their agricultural cooperatives and the products of the farmers they represent have not yet set foot in e-commerce.
difficult:
difficult:Logistics is a bottleneck restricting brand development
Logistics is a bottleneck restricting brand developmentIf local products want to embark on the road of e-commerce, can they be realized by directly selling the products online?
On the same day, Lu Jiang, a member of the e-commerce professional steering committee of Guangxi Vocational and Technical College of Economics and Trade, believed that the lack of brand awareness of local agricultural products would become a bottleneck.
For this, rural economic people have a deep understanding.
In addition, logistics will also become a constraint on local agricultural products e-commerce.
Agricultural products also have the characteristics of high loss rate.
Suggest:
Suggest:"Adapt to local conditions" choose the e-commerce model
"Adapt to local conditions" choose the e-commerce modelIn Lu Jiang's view, to "stride forward" on the road of e-commerce, local agricultural products must first solve the brand problem.
For example, fresh fruits are different from standardized products such as rice, noodles, grains and oils, and their online sales standards are basically missing.
In response to logistics constraints, Lu Jiang also gave an example of "two-stage distribution".
Lu Jiang suggested that each agricultural product has its own characteristics, so you should choose a suitable e-commerce model according to your needs.
