The 28th Yiwu Fair continues to integrate standard elements to show the charm of standards

On November 24th, the 28th China Yiwu International Commodities (Standard) Expo (hereinafter referred to as "Yiwu Fair") kicked off in Yiwu International Expo Center, Zhejiang Province
.
After years of development, Yiwu Fair has become a stage
to share opportunities, share achievements and seek a common future with the world.
This year's Yiwu Fair continues to integrate standard elements, and the standard theme pavilion has six exhibition areas with five themes, including standard innovation, green product "double carbon", machinery industry safety standards, and "product mark made in Zhejiang", comprehensively displaying the new achievements
of the comprehensive implementation of standardization strategy in various fields and the continuous deepening of standardization comprehensive reform.

Major reform results, highlighting the leading role of standards

Standards are the fruit of the progress of
human civilization.
From the ancient Chinese "car on the same track, the book with the same text" to the modern industrial large-scale production, it is a vivid practice
of standardization.
With the in-depth development of economic globalization, the role of standardization in facilitating economic and trade exchanges, supporting industrial development, promoting scientific and technological progress, and standardizing social governance has become increasingly prominent
.

The report of the 20th National Congress of the Communist Party of China proposed to promote the effective improvement of quality and reasonable growth of the economy; It is necessary to promote high-level opening up to the outside world, and steadily expand the opening up of rules, regulations, management, standards and other systems; We must persist in focusing on the real economy, promote new-type industrialization, and accelerate the construction of a manufacturing power and a quality power
.
High standards lead to high quality, adhere to the theme of promoting high-quality development, and the role of standards is crucial
.

The standard innovation public exhibition area located in the center of the standard theme pavilion of Yiwu Fair, with the theme of "standard navigation, Zhejiang strives to sail", is divided into two sections: leading and praise, systematically displaying the history, major events and future development
of Zhejiang's comprehensive implementation of standardization strategy since 2006.

Zhejiang is an important germination and practice place
for the implementation of standardization strategy.
From 2006 to 2016, Zhejiang Province strengthened standardization work, the General Office of the State Council agreed that Zhejiang Province took the lead in carrying out the pilot project of comprehensive reform of national standardization in the country, and programmatic documents such as "Zhejiang Standardization Regulations" and "Implementation Opinions on the Implementation of the National Standardization Development Outline" were issued one after another.
Make every effort to write a new chapter
of standardization strategy on the new journey of "two firsts".

The China Standards Innovation Contribution Award is a symbol of
the high level of standardization.
In the standard innovation exhibition area, 3 winners of China Standard Innovation Contribution Award and 11 Zhejiang Standard Innovation Contribution Awards including Ant Technology Group Co.
, Ltd.
participated in the exhibition
.
Focusing on content standard innovation in the three major fields of ecological environment, equipment manufacturing and digital economy, exhibitors concentrated on displaying high-level enterprise standards and standardization practice cases
in the province.

In the exhibition area, "Zhejiang Standard" also appeared
offline for the first time.
"Zhejiang Standard" is the first provincial standard text mark in China, and the "Zhejiang Standard" Management Measures (Trial)" has been officially implemented
since November 15 this year.
Only high-quality and high-efficiency advanced standards that embody technological innovation elements, meet the needs of high-quality development, and have the characteristics of common prosperity can be evaluated and the "Zhejiang Standard" logo
will be used on the standard text.
"Zhejiang Standard" chose Yiwu Fair as the first stop of offline publicity, carried out publicity and interpretation to exhibitors, and also extended the olive branch
of "Zhejiang Standard".

Innovative and characteristic exhibition area to highlight the practical effect of standard application

The public exhibition area of machinery industry safety standards in the standard theme hall made its debut
at the Yiwu Fair.
The exhibition area is organized by China Machinery Industry Safety and Health Association, and 11 well-known domestic enterprises in the field of machinery safety protection, including the National Machinery Safety Standardization Technical Committee and Lihong Safety Equipment Engineering (Shanghai) Co.
, Ltd
.

Machinery safety standards are an effective means to improve product safety levels, reduce safety costs, and ensure user safety, providing security for the high-quality development of China's equipment manufacturing industry
.

The person in charge of the exhibition area introduced: "The exhibition area is mainly divided into safety standard interpretation area, safety solution display area and safety product display area, through the synchronous on-site display of safety standards and safety products, promote the concept of 'big safety' to exhibitors and buyers, and provide equipment, technology and solutions
for enterprise production safety protection.
" ”

Among them, the safety standard interpretation area generally displays the basic general standards in the field of machinery safety in China, and concretizes the abstract safety requirements, safety technologies and safety devices in the core machinery safety standards with other exhibition areas, showing how to use safety standards to achieve safety protection of machinery and equipment; The Safety Solutions exhibition area showcases safety devices and safety technologies commonly used in machinery safety standards; The safety product exhibition area invited 10 key enterprises engaged in safety product research and development, safety risk assessment and active participation in the development of national standards for machinery safety for many years to display their main products
.

Green products are a large category of high-end products that meet the high-quality requirements of consumers, and green products play an important role
in expanding the green consumer market and driving the green transformation of the economy.

In 2021, the overall home exhibition hall with the concept of green and low-carbon leading was unveiled for the first time at the Yiwu Fair, fully demonstrating the importance of standardization work in promoting the technical level and product quality improvement of the manufacturing industry, guiding the green, low-carbon and high-quality development of China's industry, meeting the needs of consumption upgrading and helping to achieve the "dual carbon" goal
.

The green product "Double Carbon" public exhibition area exhibited for the second time has a new idea
this year.
The overall exhibition area is based on the national unified green standards, labels, certification mechanisms, enterprise standard "leader" system, mandatory energy efficiency labeling system and other national macro standardization policies implementation results as the main line, with green products, "leader" products, high-efficiency energy-saving products prototype as examples to show some high-quality products
.

Among them, the green and low-carbon leading home exhibition hall adopts the method of offline display and online procurement "dual-line integration" to present green and low-carbon products
in a panoramic view.
The offline exhibition area is Tmall "Green Leader" zone, etc.
, and there are two procurement platforms of Sina Enterprise Leader and Tmall "Green Leader" carried out online, displaying green, low-carbon intelligent products and related standards respectively, so that visitors can truly feel the concept of "green, low-carbon, healthy life" and guide green production and green consumption
.

Zhejiang manufacturing zone, linkage standards to help development

On November 21, Beijing time, the quadrennial World Cup began in Qatar
.
"Made in Yiwu" accounts for almost 70% of the entire Qatar World Cup peripheral commodity market, and its ability to stand on the international stage is a vivid case of
small commodities achieving great development with the help of standards.

"Product Mark" is a regional public brand of "Made in Zhejiang" created by Zhejiang Province in 2014, and the "Product Mark" brand represents a public brand with high-quality and advanced image in the fields of manufacturing, service industry, agriculture, construction engineering, ecology and other fields, including three core values
: quality first, innovation driven, responsibility and trustworthiness.

In 2016, the 22nd Yiwu Fair set up the "Made in Zhejiang" theme pavilion for the first time, and this year the "Product Mark" Zhejiang Manufacturing theme exhibition area has been set up for the 7th consecutive year
.
The theme exhibition is divided into two exhibition areas: public promotion area and enterprise exhibition
area.

With the theme of "Character Mark, Zhejiang Decade", the public publicity area mainly displays the brand development of "product mark", the case of "product mark" promoting industry improvement, and labeling products
containing brand stories.

The enterprise exhibition area attracted 28 "product mark" enterprises to participate in the exhibition, mainly displaying the high standard and high-quality products
of "product mark" Zhejiang manufacturing enterprises.

(Jiang Xiao, Chen Lina)

China Food News(November 24, 2022, Version 08)

(Responsible editor: Wang Jiayi)