The 24th China International Bakery Exhibition will boost industry confidence and empower the high-quality development of the industry

The 24th China International Bakery Exhibition (Bakery China), sponsored by the China Bakery and Confectionery Industry Association and Beijing Bakery Exhibition Service Co.
, Ltd.
, was recently held
at the National Convention and Exhibition Center in Hongqiao, Shanghai.
More than 100,000 industry colleagues in the field of baking and related foods gathered at the grand event to exchange and learn and seek common development
.

Affected by the epidemic, the time and place of this exhibition have been greatly adjusted
compared with previous years.
However, this year's China International Bakery Exhibition still becomes the world's leading professional exhibition of baking and related foods with a scale of 150,000 square meters, and strives to contribute Chinese wisdom and Chinese solutions
to the recovery and development of China's and even the global baking industry.
The exhibition site was crowded and orderly, allowing long-lost industry colleagues to more deeply appreciate the strong resilience and strong endogenous power
of China's baking industry.

On the basis of the three categories of raw and auxiliary materials exhibition area, equipment exhibition area and packaging exhibition area, the exhibition is subdivided into more than 20 theme exhibition areas according to subdivided product categories and service functions, attracting more than 1,200 brand enterprises from more than 30 countries and regions to participate in the exhibition, and the proportion of international brands exhibiting exceeds 20%.

China International Bakery Exhibition covers the entire industry chain, showing the present and future, local and international
of the baking industry in an all-round way.
China International Bakery Exhibition, which has always paid attention to industry hot spots and trends, set up a special exclusive exhibition area for prefabricated baking industry chain enterprises as early as 2019, and also held the industry's first "Prefabricated Baking Festival" online in May this year, and jointly launched the industry's first 2C and 2B reports with Tmall and other institutions to promote the healthy and sustainable development of
the "prefabricated baking" market segment and the industry 。 In addition to Weiyi, Okun, Nanqiao, Gaobei, Xingkesson, Yijiaode, Enxi Village, Xindi Jiahe, Huayu Shengxuan, VANDEMOORTELE and other domestic and foreign industrial chain brands, this exhibition also attracted terminal store brands such as Duo Le Day and Papa Candy to display the latest pre-made baking products and technologies such as frozen dough and frozen cakes, with an exhibition area of more than 10,000 square meters, which became another highlight
of the exhibition.

"Complete and new" has always been one of the labels of
China International Bakery Exhibition.
Through the 3rd "China International Bakery Exhibition Innovative Products" selection activity, the exhibition selected more than 100 innovative products with the most innovative power and market potential from hundreds of declared products in the three categories of raw materials, equipment and packaging, and held an award ceremony on site to encourage enterprises in the industry to keep forging ahead, develop safe and healthy innovative products and technologies, and promote the healthy and sustainable development
of the baking industry with innovative power.

China International Bakery Exhibition actively responds to the call of "craftsmen of big countries" and the task of "building a skilled China" first proposed during the "14th Five-Year Plan" period, and meets the diversified business, exchange and learning needs
of industry colleagues through more than 100 high-standard and high-quality events, technology demonstrations, conference forums, interactive salons and other activities on site each session 。 During this exhibition, a total of 7 international, intercontinental and national industry competitions were held, covering the national vocational skills competition, the China regional selection competition of international and intercontinental professional competitions, the national professional competition for school students, the national competition for home baking enthusiasts, and the national competition
for subdivided and cross-border fields, such as coffee, beverages, pizza and other fields 。 The 23rd National Baking Vocational Skills Competition "Weiyi Cup" National West Pastry Skills Competition and "Shunnan Food Cup" National Midpoint Skills Competition, the 12th "Weiyi Aizhen Cup" National Vocational and Technical College Students Creative West Pastry Technology Competition, the 4th "Angel Yeast Cup" National Young Bakers Creative Bread Competition, the 6th Louis Lesaffre Cup China Selection Competition, the 5th Asian West Pastry Chef Competition "Dai Fei Cup" China Regional Selection Competition, the 7th China Home Baking Cooking Competition 2022 and other activities, Explore and cultivate more outstanding skilled talents for the industry, and promote the transformation
of the industry from large-scale development to high-quality development.

This year's exhibition innovatively planned to create a number of immersive experience areas, focusing on the current hot spots in the industry such as home baking, pre-made baking, healthy baking, and leisure baking through the way of bringing in the situation, multi-sensory dimension and interactive narrative, creating immersive experience scenes such as family, camping, fitness, and stores, enriching and enhancing the experience and value
of industry colleagues 。 The 10th China Bakery China Forum held during this exhibition focused on hot topics in the industry such as supply chain innovation, central factories, new national trends, private housing entrepreneurship, and e-commerce, sorting out the development context of the industry in a three-dimensional and multi-dimensional manner, gaining insight into the trend prospects, and helping the industry emancipate its mind and move forward
。 The forum joined hands with a number of founders, executives and celebrities of key chain enterprises, backbone production enterprises, excellent bakery craftsmen, excellent innovative brands, excellent cross-border catering brands, leading Internet platforms, etc.
in the industry and on chain and franchise, roasting + coffee and tea, roasting + Internet, home baking, technical talent training, new retail, roasting new national trend, intelligent manufacturing, IP empowerment, investment and financing, e-commerce, explosive marketing, entrepreneurship, Themes such as weddings and souvenirs are interactive exchanges
that learn from each other.
These brand activities not only store energy for the innovation and development of the industry, but also form a Bakery China think tank to sort out small trends in the general trend of the industry, find key variables, explore development opportunities, and jointly promote the high-quality innovation and development of
the industry.

This year, the China International Bakery Exhibition business platform "iBakeryChina" has been newly upgraded, and the business function of online matching has been further enhanced
.
Originating from the massive upstream and downstream resources of the supply chain accumulated by China International Bakery Exhibition, iBakeryChina has integrated more than 3,000 high-quality suppliers and merchants in the industry, gathered more than 500,000 precise buyer users and tens of thousands of new SKUs, and strived to create an online platform
for the baking industry integrating business docking, industrial innovation, exchange and learning, trend insight and exhibition services.
It is hoped that relevant parties in the industry will actively participate and support to jointly build the "iBakeryChina" and build a new pattern
of win-win and common development in the industry.

China's baking industry and related industries in the current market environment are facing unprecedented challenges
.
Through continuous resource integration and model innovation, China International Bakery Exhibition is using "face-to-face" scenarios combined with online platforms to create a platform for aggregation, collaboration and efficient docking of the entire industry chain, so as to boost the industry's self-confidence and empower the high-quality development of the industry
.

China Food News (October 17, 2022, Version 05)