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The 2022 National Industry Vocational Skills Competition - The 3rd Yuexianhuo Cup National Barista Vocational Skills Competition Press Conference was held
in Beijing on November 15.
The competition is sponsored by the Vocational Skills Appraisal and Guidance Center of All-China Supply and Marketing Cooperatives and the China Employment Training Technical Guidance Center, organized by the Coffee Branch of the China Business Economics Association and Beijing Adjana Consulting Co.
, Ltd.
, and exclusively titled by Junlebao Dairy Group Co.
, Ltd.
Yuexian fresh milk as the only officially designated dairy product of this competition, which will provide high-quality competition milk
for the participants throughout the process.
Xu Hengmei, deputy director of the Vocational Skills Appraisal and Guidance Center of the All-China Supply and Marketing Cooperative, delivered a speech
As the only national competition in China's coffee industry, the competition has set up two categories, the staff group and the student group, and officially started this month
.
The National Finals of the Staff Group are scheduled to be held in March 2023, and the Finals of the Student Group are expected to be completed
by the end of next year.
The top 3 winners of the individual individual competition of the Barista Finals will be submitted by the organizer to the Ministry of Human Resources and Social Security for approval and awarded the honorary title of "National Technical Expert
".
Xu Hengmei, deputy director of the Vocational Skills Appraisal and Guidance Center of the All-China Supply and Marketing Cooperative, pointed out at the press conference that the vocational skills competition, as a means of talent training and selection and a platform for skill training, meets the needs of the times and the spirit of the
times.
This competition has positive significance for the systematic review of the professional skill level of coffee industry practitioners, and will play an important role in expanding the professional influence of baristas, enhancing the sense of professional belonging and honor of baristas, etc.
It is hoped that the contestants will be down-to-earth, take the competition as a training ground and actual battlefield for the accumulation and improvement of practitioners' skills, and make due contributions
to the healthy development of the industry with solid professionalism.
Du Hongguo, President of the Coffee Branch of the China Business Economics Association, delivered a speech
According to Du Hongguo, president of the Coffee Branch of the China Business Economics Association, despite the serious impact of the epidemic, the competition has received keen attention
from the whole industry.
Up to now, the organizational scale and total number of participants of this competition far exceed the previous two sessions, and there are 16 qualifier areas that have been determined, which is the sum of the previous two competitions, and the scope of the competition area has further expanded from China's main coffee-producing areas and first-line coffee consumption areas such as Beijing, Shanghai, Guangzhou and Shenzhen to Hubei, Fujian, Guizhou, Zhejiang, Shanxi, Jilin and other provinces and regions
.
He pointed out that there are two significant changes in this competition: First, in order to better guide practitioners to strengthen their comprehensive ability to be suitable for the post, the national technical expert selection rules have been adjusted from the original finals individual individual champion to the top three "triathlons" in the comprehensive points of the single competition, and the participants need to pay special attention
.
Second, in order to promote the establishment of a closed loop of the industrial chain from China's coffee producing areas to consumer terminals, so that manor owners, soybean merchants, excellent roasters, roasting factories and coffee stores can use the competition as a platform to resonate at the same frequency and create more opportunities for industrial connection and linkage, the competition will add roasting competition projects and link with the team competition
.
On behalf of the competition organizing committee, Xu Hengmei awarded the medal to the general title party, Junlebao Dairy Group
Wei Qian, director of the Beijing Office of Junlebao Public Affairs Center, the overall winner of the competition, said at the press conference: "Innovation is the foundation of the coffee industry, and it is also the foundation of the sustainable development of enterprises and organizations in the coffee industry chain of
Junlebao and more coffee industry chains.
While serving mass consumers, Junlebao Dairy hopes to provide diversified production solutions
for the domestic coffee and tea beverage industry.
”
Wei Qian, Director of Beijing Office of Junlebao Public Affairs Center, the overall winner of the competition, delivered a speech
As the most commonly used beverage base for coffee, the upgrading of dairy raw materials will bring more imagination to creative coffee
.
Relying on INF0.
09-second ultra-instantaneous sterilization technology, Yuexianhuo won the 2019 World Dairy Innovation Award, which maximizes the preservation of the active protein in milk and the pure taste of milk, which can better set off the mellow aroma
of coffee after fusing with coffee.
In order to encourage practitioners to explore more possibilities, this year's competition has set up the "Yue Creative Award", which will give additional prizes and bonuses
to the contestants who use Yue fresh milk in the creative coffee competition in the division and finals.
According to the competition rules announced by the organizing committee of the competition, the national barista professional skills competition is mainly based on team competitions, with two players in a group and cafes as the registration
.
The competition simulates the peak flow rate of the café to the maximum, and requires each group to complete the production
of 8 lattes, 4 Americans, 2 pots of hand-brewed coffee, and 4 cups of creative coffee in 15 minutes.
Before the competition, the contestants will draw the order menu on the spot and make
it in order.
The promotion of the competition will be in the form of group competition, and the referee will score on the spot to determine the promotion group
.
It is reported that in order to ensure the fairness and impartiality of the referee of the event, the national referees in the coffee industry participating in this event have completed special training before the press conference and will all hold certificates
.
National technical expert Pang Hui took the oath on behalf of the third referee
Based on occupation and service occupation, the National Barista Professional Skills Competition is not only a "training ground" for the skills of coffee industry practitioners, but also a "wind vane"
for the industry's demand for barista professional capacity building.
As a national competition in the coffee industry, the competition carries the responsibility given by the times and will also be an important engine
to promote the cultivation of vocational skills in the industry.
The continuous improvement of the competition will have a far-reaching impact
on the professional construction, curriculum reform, professional quality, and even the cultivation of the entire industry talent chain of vocational education in the coffee field in the future.
Responsible editor: Zhang Jiazhen Review: Peng Zonglu