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On September 30, the China Association of Productivity Promotion Centers (hereinafter referred to as the "Association") released the "2019-2021 China Nut Market Consumption Data Report" (hereinafter referred to as the "Report")
Through the study of the upstream and downstream industrial chain of nuts, the report explains the structural problems in China's nut consumption with detailed data, proposes to achieve the coordinated development and benefit sharing of upstream growers and downstream product development enterprises, and explore new growth points for consumption through supply-side structural reform, enhance corporate profits, and achieve high-quality development
The content of the report consists of five chapters, namely an overview of China's nut industry, an overview of China's nut enterprises and product matrix, consumer groups and scenarios, China's nut gift market and China's high-end nut gift market analysis
With the upgrading of consumption in the domestic market and the continuous expansion of the nut consumption market, nut fried goods basically cover consumers of all ages, of which consumers aged 26-35 account for 56.
Through the comparative analysis of the per capita apparent consumption of different types of nuts in China, the United States and Japan, the report shows the huge growth potential and development space
The report shows that Chinese nut enterprises generally have low profit margins, poor ability to resist business risks, and are greatly affected by the international trade environment, and the head enterprises have not shown the brand premium
The report shows that China's nut fried goods market has formed a consumption cycle
The report also points out the current problems
It is understood that the report is jointly participated by the main members of the association in coordination with professional market research institutions, through data retrieval, questionnaires and visits to complete data collection, and organize industry experts to conduct professional analysis and complete the report writing
According to reports, in the future, the China Productivity Promotion Center Association will also complete and release annual development reports
(Jiang Mei)
Responsible editor: Zhao Yu Review: Peng Zonglu