Technology and channels are still the main direction for wallpaper enterprises in 2015

China Paint Network
News: 2014 wallpaper market by the upstream real estate market and raw materials, prices, labor costs and other factors, the development of the industry into a relatively flat stage. In the face of such a large competitive pressure in the market, 2015 wallpaper enterprises where to go? Industry insiders believe that product technology innovation and channel expansion is still the main direction of wallpaper enterprises.
do wallpaper enterprises deploy in 2015? In any case, naturally, technological innovation must come first. Wallpaper industry development so far, product technology has always been a huge obstacle, although wallpaper industry in the home building materials industry is a more mature industry, but in the domestic development over the years, wallpaper industry has not formed a strong competitiveness in the international market. The technological innovation of wallpaper enterprises is a great help to promote enterprise development and industry progress, and most of the technological innovation in China's wallpaper industry is still in the "primary stage", whether it is the core wallpaper technology or technical personnel management methods, all need to learn more things on the international wallpaper giant. Therefore, wallpaper enterprises need to set up a correct strategy of technological innovation.
, according to industry insiders, 2015 will be a key year for industry consolidation, and the wave of failures between small and medium-sized enterprises may be increasing, with greater challenges for capital and brands. In addition, there will be a change in channels, traditional channel advantages from 2015 or will show a decline in the trend, coupled with the rapid development of Internet marketing, e-commerce channels may win, may go beyond traditional channels, standing at the forefront of the platform in the New Year. Whether or not, in 2015 wallpaper enterprises will usher in a period of white-hot competition, wallpaper industry will gradually show a new watershed: the strong are stronger, the weak are weaker. In this case, wallpaper enterprises can only occupy a favorable position in the fierce market competition if they take into account both products and channels.
In short, for the wallpaper industry, under such great pressure from the market, wallpaper enterprises can only win the market by increasing product technology innovation and channel expansion, in order to get more living space in the 2015 industry killing!