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Our reporter Lian He Intern Wang Jiayi
While people are still surprised that "Tan Yutou", which used to have stores all over the country, has gone bankrupt and auctioned off its trademarks, its founder Tan Changan has already started anew and put all his thoughts on the newly created "Tan Ziyu Hot Pot".
"Tan Ziyu and Tan Yutou do not need to clear their relationship"
Tens of thousands of employees, hundreds of acres of workshops, assets of nearly 10 billion, and stores all over China, including Taiwan and Hong Kong
Both backdoor listings were unsuccessful, and Tan Changan was very emotional, "I have always had a dream in the past - to be the largest catering group in China.
For many people, it is difficult to admit failure, but in Tan Changan's view, "failure is failure.
Unlike some catering companies to start a business, Tan Ziyu does not need much publicity, and there are still many customers who are obsessed with the taste of Tan Yutou.
From "Cities Surrounding Rural Areas" to "Rural Surrounding Cities"
"Last year, the younger generation of several comrades-in-arms wanted to start a business.
Different from Tan Yutou, Tan Ziyu makes whole fish and is positioned as a cheap hot pot, with per capita consumption ranging from 50 to 120 yuan
Regarding the reporter's question, "Is it more ambitious?", Tan Changan thought for a while and said with a smile, "I didn't think about doing everything in one go, I just wanted to be rich and frugal
In October 2020, Tanziyu was officially launched; on January 6 this year, the first Tanziyu experience store was officially opened in Chengdu, Sichuan
Tan Changan told reporters that he set himself a goal to open 100 stores this year
"Every barrel of oil is sealed and goes directly into the warehouse"
The fish hotpot track has been extremely crowded in recent years.
Tan Changan said this with confidence.
"We specially found a small press factory and specially sent people to station in the factory.
When the reporter asked what kind of evaluation Tan Ziyu would most like to receive? Tan Changan answered two words without hesitation: truth
"China Food News" (July 06, 2021 Edition 03)
(Editor in charge: Lian He)