Speed up the development of ginseng industry in Fusong County, Jilin Province

In recent years, Fusong County has made full use of the geographical and resource advantages of the "hometown of ginseng" to plan as a whole and promote the development of ginseng industry, which has made remarkable achievements In 2013, the ginseng industry of Fusong County achieved an output value of 10 billion yuan, accounting for 33.4% of the total output value of the province's ginseng industry; Wanliang Changbai mountain ginseng market was rated as "national key leading enterprise of agricultural industrialization" by the Ministry of agriculture and "double hundred enterprise" by the Ministry of Commerce; 63 registered trademarks of the whole county, including 10 famous trademarks of Jilin Province, and "Fusong ginseng and Fusong ginseng under the forest" were approved as the country Home geographical indication certification trademark This year, Fusong County firmly seized the favorable opportunity of "ginseng industry is listed in the 50 successive alternative industries that the state focuses on cultivating and developing" to transform and develop, "second revitalization" ginseng industry Optimize the planting structure of ginseng and promote the sustainable development of the industry In order to deal with the adverse effects of natural forest cutting restrictions on ginseng industry, Fusong County actively adjusts its thinking, actively strives for the support of national policies and funds, and comprehensively implements the strategy of ecological ginseng They take the strategy of developing forest planting ginseng moderately and developing under forest ginseng vigorously, comprehensively improve the level of non forest planting ginseng, and steadily promote non forest planting ginseng The county also highlights the enhancement of the intensive and standardized level of ginseng planting, fully integrates the resources of ginseng land, supports and guides ginseng enterprises, cooperative organizations and large-scale management of ginseng agricultural development Strengthen the combination of science and technology and capital, and vigorously develop ginseng products Fusong County actively explores the whole industrial chain development mode of ginseng products from raw materials to sales, guides enterprises to speed up the R & D and application of ginseng food, health care products, cosmetics, drugs and biological products, attracts domestic and foreign famous enterprises to invest and cooperate through ginseng products with great market potential, promotes the integration of small and medium-sized ginseng enterprises and large leading enterprises, and forms a multi industry Interactive and integrated ginseng industry development cluster Efforts will be made to build Fusong ginseng Industrial Park into a new ginseng industrial park that comprehensively undertakes industrial transformation and promotes the overall upgrading of ginseng industry At present, with the support of special funds of Jilin Province, Fusong ginseng products are developing in the direction of fine deepening Ginseng dropping pills, ginseng sugar, ginseng coffee and other products have been put into the market, and good economic benefits have been achieved There are more than 300 kinds of ginseng deep processing products in five series of drinks, health products, cosmetics, drugs and food in the county Carry out information brand marketing strategy and improve market competitiveness Fusong County makes full use of the existing "Fusong ginseng" and "Fusong Panax ginseng under the forest" geographical indication certification trademarks, highlights the advantages of being the main production area of ginseng, and makes the independent brand of Fusong ginseng industry bigger and stronger The county plans to join 15 "Changbaishan ginseng" brand enterprises and 30 "Fusong ginseng" brand enterprises by 2020 Based on the information construction, break the traditional simple low-end marketing mode, scientifically explore a comprehensive marketing system involving R & D, products, channels, markets, brands and customers, actively grasp the market, actively occupy the market and seize the opportunity for development Strengthen cultural construction and expand the cultural influence of ginseng Fusong culture is rich and colorful, which includes Guandong culture, Changbai Mountain Culture and unique "Changbai mountain ginseng culture" The publication of many works, such as ginseng story collection, China Changbai Mountain treasure, ginseng eating method, etc., the hot broadcast of animated cartoon ginseng Kingdom, the upcoming release of the foreign publicity documentary "beautiful countryside" and the holding of ginseng Festival, ginseng cooking competition, ginseng girl selection and other activities, make ginseng more and more influential, and the atmosphere of eating, singing and saying ginseng Quietly formed in the whole county In addition, Fusong County has also developed ginseng cultural tourism in Changbai Mountain by participating in summit forums such as "ginseng and health care", "ginseng and human health" and "China Fusong international ginseng conference" It has developed the Chinese ginseng Museum and Wanliang ginseng market as a tourism base to experience real mountain life in the ginseng base under the forest, and has put Songjiang River medicine fairy garden, ManJiang cottage and under the forest Ginseng base and Songhua River rafting are integrated into a film and television base to promote ginseng culture in an all-round way, show the infinite charm of ginseng in front of the world, and further promote the development of Fusong ginseng industry.