Small and medium-sized enterprises can no longer indulge in differentiated management of cosmetics

At present, there are thousands of brands and thousands of varieties of products in the domestic cosmetics market The competition is extremely fierce Today, the market homogenization is extremely rampant How to make the brand stand out is a problem that every cosmetics enterprise should think about Small and medium-sized enterprises can no longer indulge in the past imitation and follow the trend, but should find a new way and take a differentiated management road In the current cosmetics category, there are different and forward-looking positioning methods As the saying goes, "a good start is half the success" Without a good product, all other follow-up work is invalid Good packaging can be imitated or imitated, but good products are hard to imitate It is the hard work of scientific researchers, the crystallization of marketing personnel's wisdom, and the top secret of enterprises Good products are the first and most critical step in marketing Good products do not only refer to good quality, but also refer to the personalized products that are difficult to replicate to meet the specific target market based on the needs of consumers In a word, good products have two major characteristics: first, the quality of products is excellent; second, they can meet the needs of consumers and be recognized by the target consumers A good product is like a good movie It can be both good and popular There is no doubt that the concept of natural plants will be the overall trend of future cosmetic technology innovation By analyzing the current domestic and international plant-based skin care products and consumer buying habits, it will be more clear that the natural plant-based skin care products will become the main development trend of cosmetics in the future We need to know how women think of plant skin care products According to the survey results, 61% of women think it is pure plant, natural and safe, independent and irritant Therefore, they are more inclined to plant skin care products with scientific and technological content Not only Asians are more receptive to pure plants, but also developed countries in Europe and America are changing They pay more attention to the application of pure plants in skin care products, and the consumption trend of Western plant cosmetics is increasing According to a study by Kline & company, the consumption of plant cosmetics in the United States and Europe increased by 8.0%, surpassing the average growth rate of 5.4% for other special cosmetics, AP reported The market value of dedicated cosmetics and delivery systems in North America and Europe is about $840 million, of which the largest proportion is dedicated cosmetics in Europe In the European and American markets, the market share of plant cosmetics in special cosmetics is growing The cosmetics marked with "plant" developed rapidly, with an annual growth rate of 20% It can be seen that the plant skin care products in developed countries have been very perfect, and the types of plant brands are complete This trend will become more and more obvious in China A large number of data and facts also prove that the plant cosmetics will become the leading cosmetics in the future.