Sixth space into Zhenjiang home market face "reshuffle"

China Paint Network
News:
recently passed the youth square area of careful citizens may notice that, following the "moon star" "Red Star Mei Kailong", a new home management brand "sixth space", has been shown in the vicinity of large and small outdoor advertising. The "sixth space" is extraordinary, the public may not be well known, but for the industry, the sign is like thunder.
February 13 this year, the third edition of Zhenjiang Daily on the Jiurun Square brewing "gorgeous turn" of a report "the sixth space" is about to settle in Zhenjiang, that is to disclose relevant information. The length of the report is not eye-catching, but concentrates on an important signal that industry change is about to take place. Reporters visited yesterday was informed that the total operating area of nearly 70,000 square meters of "sixth space" Zhenjiang stores, is now in intensive operation, is expected to open in June. Relevant information shows that Hangzhou-based "sixth space", more than a decade is not only China's high-end home business model, one of the promoters and leader, but also its "international gene" is unique, with a large number of the world's top home brand cooperation resources. Li Yining, a well-known economist, has hailed the "sixth space" as an important milestone in the MALLization of China's professional market. "Sixth Space" Zhenjiang Commercial Management Company Executive Vice President Huang Gongzhen told reporters, to "sixth space" as a sign, Zhenjiang home market will undoubtedly once again set a record "new high", but this "high" has not only increased the number of business entities and homogenization of the scale of expansion, but more reflected in the operating connotation to open a new concept of the "high-end era." Huang Gongzhen, who has been engaged in the home industry for nearly twenty years, has been working in Zhenjiang for quite some time, and he is familiar with the development of the city's home market. Huang Gongzhen believes that whether in 2006 "Moon Star" or 2011 "Red Star Mei Kailong" into Zhenjiang, in order to provide Zhenjiang consumers with shopping convenience and improve Zhenjiang home management grade have made their own contributions. However, with the progress of the times, the structural differentiation of household consumer groups is becoming more and more prominent, Zhenjiang has more and more personalized demand for consumers, which directly leads to a large number of "high-end consumption" outflow, and are moving tens of thousands, hundreds of thousands and even millions of yuan of "big list"! Take the purchase of imported household goods as an example, market research shows that Hangzhou, Suzhou, Wuxi and other cities of the "sixth space" has become the first choice of Zhenjiang people. Huang Gongzhen said that the "sixth space" once settled in Zhenjiang, once the "high-end consumption" outflow phenomenon is expected to end, in other words, Zhenjiang people in the future "not out of the market", you can enjoy the most cutting-edge household consumption services in line with international standards, including concepts and products.
Not only that, Zhenjiang "sixth space" for the surrounding cities, especially a bridge across Yangzhou, but also has the expected strong adsorption force, because in accordance with the "sixth space" regional development plan, for quite some time Yangzhou is not included in the cloth point. Huang Gongzhen made a popular example of this: why there are so many Zhenjiang people to Yangzhou Golden Eagle shopping, one is because the Golden Eagle has appeal, and the other is because Zhenjiang does not have Golden Eagle. From the consumption of "outflow" type of city to "inflow" type of city, this historical role reversal should generally help to make the big town river home market cake, and specific to the same city of the main business, the interests of the competitive context of "cold and warm" each sense. Interview reporters learned that for the industry alligator "sixth space" the arrival of several other established business entities do not seem to be so "frightened", and even quite calm. Zhenjiang Moon Star Home General Manager Wei Jianhua believes that the "sixth space" to the town to say a little impact is not unrealistic, but how big this impact will be is not necessarily. Wei Jianhua said that after nearly 10 years of careful construction, "Moon Star" products and services are now fully recognized in the hearts of Zhenjiang consumers, operating performance has risen sharply year after year. However, Wei Jianhua said that after the "sixth space" settled, one will certainly "promote us to improve their own requirements" to do a better job of service; In an interview with reporters, Zhenjiang Red Star Mei Kailong related to the person in charge did not comment too much, only that "should come to come", they will "do their own thing." In view of the topic of competition, Huang Gongzhen believes that the key is how to deal rationally and dialectically with the coming new market pattern. With the "sixth space" aimed at the main segmentation of the market high-end positioning considerations, should be able to fully realize the "various responsibilities" between the other business entities of the development of the misalposition. Huang Gongzhen also specifically designed such a "misplaced path": "sixth space" to "big high-end, guide the mid-range" as its own responsibility, while other business entities are "hard work in the middle end, mining low-end." Huang Gongzhen said that looking to the future, once the above-mentioned new pattern is formed, the business entities are not only not "fighting each other", but "complementary and interactive", and jointly support the long-term healthy development of Zhenjiang home market.