Siraitia grosvenorii extract: bring fresh vitality to the market of high-strength sweeteners

Carl Jorgensen, director of Daymon global consumer health strategy research center, recently said that the introduction of Siraitia grosvenorii extract into the market of high-strength sweeteners may have a certain impact on Stevia rebaudiana However, he also said, "Stevia will always run ahead." High strength sweeteners are still popular with consumers who are keen to pursue low or even zero calories, and manufacturers are willing to comply with this demand According to the European business information market monitoring company, from 2014 to 2019, it is expected that the high-strength sweetener will continue to rise at a compound annual growth rate of 2%; the natural sweetener Stevia will rise at a growth rate of 3% These data strongly prove the great development potential of natural sweeteners, including the market application of Rohan extract According to a research report by John George, raw material analyst of European business intelligence market monitoring company, Luohanguo is stepping out of the shadow of Stevia For example, monk fruit, a global industry leader who accounts for 70% of the international market, said that in order to keep up with the market demand, their product supply doubled in 2015 The company also stressed that Siraitia grosvenorii has the potential to capture a larger share of the market for high-strength sweeteners Tate & Lyle, a partner of monk fruit, is distributing its products through the purefruit brand This month, Archer Daniels Midland announced a cooperation plan with GLG life tech to bring Stevia and Siraitia sweeteners to consumers About Siraitia grosvenorii, a small melon, growing in southern China and northern Thailand The main sweet ingredient in Siraitia grosvenorii is siraitoside V, which is 350 times sweeter than sucrose China is the largest producer and exporter of rhamnoside V; in 2014, the export volume reached 260 tons, 90% of which was exported to the United States and Japan Jorgensen said that until 2017, the demand for the extract of Siraitia grosvenorii in the Canadean project will continue to grow at an annual rate of 5% Lu Ann Williams, director of innova's marketing department, said the combined impact of reduced sugar use and the trend toward clean labeling has boosted the use of natural sweeteners in more complex mixtures Although the market activity of Siraitia grosvenorii related products is lower than that of Stevia leaves, the public's interest in these products is gradually increasing Innova data shows that 64% of the world's Siraitia soft drinks are listed in the United States In addition, EMMC estimates that this year, the production of Siraitia grosvenorii extract will exceed 450 tons, which may replace 1% of the high-strength sweetener market The successful localization of these extracts has passed FDA gars certification, from table sweeteners to beverages, baked goods, yoghurt, sauces, desserts and sweets George mentioned that the application of the extract of Siraitia grosvenorii has been extended to the mainstream market, such as the ingredients of Starbucks and chobani yoghurt If suppliers purchase high-quality raw materials of Siraitia grosvenorii and properly develop the corresponding market, the application scope of Siraitia grosvenorii in the sweetener market will gradually expand But now the problem is that the development cost of the mainstream application of Siraitia grosvenorii is still too expensive Jorgense noted that the current extract of Siraitia grosvenorii is all from fruit; there is no synthetic product The growth of Siraitia grosvenorii is very difficult It takes months for its seeds to germinate Jorgensen said there were relatively few fruits that could be used to purify the sweet extract of Siraitia grosvenorii This means that most bitter fruits will be discarded This also limits the supply of the extract of Siraitia grosvenorii for a period of time, and also requires the industry to study how to cultivate Siraitia grosvenorii more quickly and more effectively, and how to extract the sweet ingredients from the fruit more effectively "Siraitia has a different flavor component, which makes it more suitable to be added to different products than stevia," Jorgensen said Of course, like stevia, as the extraction process and refining process mature, you will find that some of the bad taste will be improved.