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News from this magazine (Reporter Wang Cuizhu) Recently, the Miaofei Brand Renewal and Focus Strategic Cooperation Conference was held in Beijing
.
At the press conference, Miaofei was certified and issued a certificate of "No.
1 sales in China's 0-sucrose cheese stick market from January to May 2021" issued by Frost & Sullivan, the world's top professional organization
.
At the press conference, Miaofei officials announced two major news: First, it was announced that Miaofei and Focus Media had reached a strategic cooperation, and they would spend hundreds of millions of yuan for advertising, which will cover the whole country
.
Second, the official announcement star Liu Tao is the brand spokesperson
.
A series of major brand moves at the press conference all heralded that Miaofei will fully open a new era of "0 sucrose cheese sticks" market
.
Miaofei Food's strategic actions not only further meet the healthy and nutritional needs of Chinese children, but also conform to the general trend of China's dairy consumption upgrade, that is, the highest form of dairy consumption is cheese with higher nutritional value
.
In recent years, cheese has become one of the fastest growing sub-categories in China's dairy industry.
From the perspective of the sales scale of the cheese industry, it is estimated that the cheese retail market size is expected to exceed 10 billion in 2024
.
Chen Yun, the founder of Miaofei, said at the scene: "Miaofei will adhere to the mission of 'creating the healthiest cheese sticks for Chinese children', create a new children's healthy food group, and tailor more healthy food for Chinese children to help their growth
.
" It can be said that Miaofei Food has made great contributions to the development of China's cheese industry
.
In 2018, Miaofei Food was established and quickly entered the market through the cheese market segment of cheese sticks.
In a few years, it has grown into a leading brand of cheese sales in China
.
By innovating 0 sucrose cheese sticks, Miaofei Foods is in line with consumers' demands for healthy food for children, thus exploring a new path for the development of China's cheese industry
.
Therefore, this brand renewal may lock the leading position of Miaofei in the cheese market and children's healthy food track
.
.
At the press conference, Miaofei was certified and issued a certificate of "No.
1 sales in China's 0-sucrose cheese stick market from January to May 2021" issued by Frost & Sullivan, the world's top professional organization
.
At the press conference, Miaofei officials announced two major news: First, it was announced that Miaofei and Focus Media had reached a strategic cooperation, and they would spend hundreds of millions of yuan for advertising, which will cover the whole country
.
Second, the official announcement star Liu Tao is the brand spokesperson
.
A series of major brand moves at the press conference all heralded that Miaofei will fully open a new era of "0 sucrose cheese sticks" market
.
Miaofei Food's strategic actions not only further meet the healthy and nutritional needs of Chinese children, but also conform to the general trend of China's dairy consumption upgrade, that is, the highest form of dairy consumption is cheese with higher nutritional value
.
In recent years, cheese has become one of the fastest growing sub-categories in China's dairy industry.
From the perspective of the sales scale of the cheese industry, it is estimated that the cheese retail market size is expected to exceed 10 billion in 2024
.
Chen Yun, the founder of Miaofei, said at the scene: "Miaofei will adhere to the mission of 'creating the healthiest cheese sticks for Chinese children', create a new children's healthy food group, and tailor more healthy food for Chinese children to help their growth
.
" It can be said that Miaofei Food has made great contributions to the development of China's cheese industry
.
In 2018, Miaofei Food was established and quickly entered the market through the cheese market segment of cheese sticks.
In a few years, it has grown into a leading brand of cheese sales in China
.
By innovating 0 sucrose cheese sticks, Miaofei Foods is in line with consumers' demands for healthy food for children, thus exploring a new path for the development of China's cheese industry
.
Therefore, this brand renewal may lock the leading position of Miaofei in the cheese market and children's healthy food track
.
