Sichuan tone: the industry's biggest outlet in the next 10 years, not blown (Part 1)

Secretary General of Sichuan Condiment Association Wang Sanyue

In recent years, with the upgrading of catering and consumption, Sichuan cuisine has been active in the national market, which has also led to the rapid development
of Sichuan Tune.

Policy support: included in the plan, focus on cultivation

In 2018, with the goal of "the largest province in the national peppercorn industry", Sichuan issued the "Opinions on Promoting the Sustainable and Healthy Development of the Peppercorn Industry", focusing on building bases, engaging in processing, creating brands, expanding markets, and strong support, striving to promote the standardization, intensification, branding and intelligent construction of the peppercorn industry, and requiring provincial finance to increase investment to support the formulation of peppercorn-related standards, basic research, drug and health product research and development
.

In 2019, Sichuan issued the "Cultivation Plan for the Deep Processing Industry of Agricultural Products", which locked in 7 "Sichuan character" advantageous characteristic areas, including condiments, and expanded and strengthened the deep processing industry
of agricultural products.

In 2021, the "14th Five-Year Plan and 2035 Long-term Goal Outline of Sichuan Province" was released, proposing to promote the integrated development of rural first, second, and third industries, implement the action of upgrading agricultural product processing, support the development of primary processing and deep processing of agriculture, livestock, water and forest products in the main production areas, and accelerate the construction of a number of agricultural product processing demonstration parks; Carry out high-quality grain projects and "Tianfu vegetable oil" actions, expand and strengthen regional public brands of agricultural products such as "Tianfu vegetable oil", and build a distribution and trading center for agricultural products in the western region; Strengthen the primary processing of origin, develop a new mode of deep processing of varieties dedicated, production customization, and production and marketing, and accelerate the construction of a global kimchi export base
.

On various occasions such as industry conferences and special studies, industry insiders have further proposed that they hope to raise Sichuan tuning to the same strategic height as Sichuan cuisine, promote the deep integration and symbiosis of Sichuan cuisine, and build Sichuan into a "strong province in the condiment industry"
.

Development pattern: the herd chases for the deer, attacking the city strategically

Soy sauce, vinegar, watercress watercres, hot pot base, compound seasonings.

From the perspective of geographical indication products, Pixian Douban, which has a high concentration and great influence, has annual sales of about 10 billion yuan, but there are more than 70 enterprises in Pidu District alone to share this piece of the pie
.

From the perspective of revenue echelon, Sichuan has not yet appeared condiment enterprises
with a revenue volume of 5 billion yuan.

Industrial clusters: regional concentration, prototype formation

Industrial clusters refer to the phenomenon
in which competitive enterprises in a certain industry and cooperative enterprises, specialized suppliers, service providers, related industry manufacturers and related institutions (such as universities, scientific research institutions, standard-setting institutions, industry associations, etc.

At present, the distribution of condiment enterprises in Sichuan is gradually concentrated, and the prototype of industrial clusters has basically taken shape
.

With Pidu District as the core of the characteristic Sichuan cuisine industry cluster, focusing on Pixian Douban and other products, more than 70 Douban enterprises have gathered in the area, and there is a "China Sichuan Cuisine Industry City", positioning the goal as "global Sichuan cuisine central kitchen"
.

With Meishan as the core, the kimchi industry cluster has established the China Kimchi Industry Technology Research Institute in Dongpo, Sichuan, and built a "China Kimchi City"
.

In addition to the above industrial clusters, Sichuan also has the chicken essence monosodium glutamate industrial cluster with Wenjiang as the core, the Wusheng hot pot industrial park and the Hanyuan (peppercorn) deep processing industrial park
.

Composite products: accelerated layout, intensified competition

At present, the social division of labor is becoming more and more refined, the pace of work is accelerating, the post-90s crowd has become the "new main force in the kitchen", and the number of cooking whites has increased sharply; In order to meet the needs of catering chain development and prefabricated vegetable processing, Sichuan-style hot pot base, sauerkraut fish seasoning, boiled fish seasoning, tamales seasoning, mapo tofu seasoning, sour radish duck soup seasoning, bowl chicken seasoning and other compound condiments have become just-needed products
.

At present, the national compound condiments have basically formed a pattern of "five points under the world", namely Sichuan-Chongqing Sichuan compound seasoning, Fujian animal compound condiment powder, Henan plant compound condiment powder, Guangdong compound sauce and Chaoshan brine seasoning
.

In Sichuan, the integration and development of Sichuan cuisine has gradually become the consensus
of the industry, highlighting the complexity of seasoning, and taking the road of industrialization, standardization and branding.

China Food News (2022/09/22/04 edition)

(Editor-in-charge: Gao Jiaodi)