Shandong Province Geographical Indication Development Planning Research Enters Penglai

A few days ago, a group of 5 people from Shandong Geographical Indication Industry Association came to Penglai, a famous wine city in China, to carry out a research activity on geographical indication development planning.

According to reports, the research team visited Penglai Junding Winery Co.

Yantai Penglai District Grape and Grape Industry Development Service Center reported on the current development status and future planning of the "Penglai Coastal Wine" industry, as well as the effects brought to the local economy, society, ecology, brand, regional economic development and rural revitalization in Penglai District

Sun Mingxiang, president of Shandong Geographical Indication Industry Association, gave detailed answers to the questions raised by enterprises, and put forward feasible suggestions on the use, management and protection of the geographical indication certification mark of "Penglai Coast Wine"

Through this research activity, it has clarified the working ideas for the branding construction of wine enterprises in Penglai District, solved the practical difficulties encountered in the development of the "Penglai Coast Wine" geographical indication certification mark industry, and helped the scientific and healthy development of the geographical indication industry of wine enterprises

In recent years, Penglai District has highlighted its characteristics, focused on the market, played the leading role of geographical indications, and solidly promoted the role of geographical indication trademarks in alleviating poverty, revitalizing farmers and enriching the people.

(Zhao Xiaoying Han Yubin)

Responsible editor: Zhao Yangyi Review: Zheng Ying