Scenes, tastes, and packaging preferences are all revealed. JD Daojia releases instant food consumption trend report

This website news Instant consumption habits have become part of more and more people's lives

Instant consumption of snack food presents a trend of all customer groups, all formats, all scenarios, and all regions

In the era of macro e-commerce, starting from buying a pack of snacks, placing an order on an instant retail platform and enjoying one-hour convenient service has become the choice of more and more consumers

The "Report" pointed out that JD Daojia's snack food category is growing rapidly, and the sales growth rate of leisure snacks in 2020 will reach 91%

Behind the growth figures are the industry consumption trends of all customer groups, all formats, all scenarios, and all regions

Instant consumption of casual snacks presents a trend of all formats

The instant consumption scene of casual snacks presents a full-scene consumption trend, including a variety of life scenes such as personal enjoyment, snack replenishment, travel, happy gathering moments, and holiday gift giving

In daily life scenarios other than holiday gift-giving, potato chips and spicy sticks have become the favorites of consumers.

Buying snacks on instant retail platforms has also become a common hobby of people from different regions in the east, west, north and south

In terms of taste preferences, the puffed food tastes familiar to consumers offline are also selling well in instant retail channels.

Build an omni-channel ecosystem to empower brands in a systematic way

By continuing to cultivate the snack food category, JD Daojia is now one of the important growth channels for leading brands, which not only brings convenience to consumers in one-hour delivery, but also provides more value for brands

(Liu Yanfang)

　Responsible editor: Wang Jinchen Review: Zheng Ying