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    Home > Food News > Food Articles > Russia's largest aquatic product importer rebrands, sales are expected to increase by 50%

    Russia's largest aquatic product importer rebrands, sales are expected to increase by 50%

    • Last Update: 2021-09-28
    • Source: Internet
    • Author: User
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    Russia's largest aquatic product import one supplier DEFA Group, increased product variety in their Fish & More brand, on the packaging and marketing of a comprehensive reform, the company's turnover is expected to grow by 50%
    .
     
    DEFA supplies all major retail chains in Russia (including Auchan, Globus and Perekrestok) with products under the Fish&More trademark, and completed the rebranding of the series in June this year, bringing the number of product lines to 32
    .
     
    Evgeny Ko, Brand Manager, DEFAndrashin said: "We have changed the packaging of the brand's products, focused on the company's corporate image, and increased the variety of Fish&More products
    .
    "
     
    The new Fish&More product line includes halibut fillets, pantha fillets, sea bass, mussels, tiger prawns and many other products
    .
     
    DEFA has a huge distribution network covering more than 200 cities in Russia and the Commonwealth of Independent States (CIS)
    .
     
    "We expect Fish & More's turnover to reach around 2,500 tons in 2021, an increase of about 50% over last year," Kondrashin said
    .
     
    The company sources from Greenland, Turkey, China, Vietnam, New Zealand, Argentina, Uruguay, Ecuador, India and Chile
    .
     
    In the first half of this year, DEFA's total imports increased by 50,000 tons, a year-on-year increase of 26%
    .
    Total salmon imports increased by 15,500 tons, an increase of 42%, and total seafood imports increased by 81%
    .
    However, shrimp is still the real growth driver for DEFA, and imports have tripled
    .
    Among them, the proportion of P.
    vannamei from different supplying countries ranged from 10% to 50%, while the import volume of langoustine has tripled
    .
    Imports of cold water shrimp have tripled year-on-year
    .

    Aquatic products imported packaging
     
    DEFA supplies all major retail chains in Russia (including Auchan, Globus and Perekrestok) with products under the Fish&More trademark, and completed the rebranding of the series in June this year, bringing the number of product lines to 32
    .
     
    Evgeny Ko, Brand Manager, DEFAndrashin said: "We have changed the packaging of the brand's products, focused on the company's corporate image, and increased the variety of Fish&More products
    .
    "
     
    The new Fish&More product line includes halibut fillets, pantha fillets, sea bass, mussels, tiger prawns and many other products
    .
     
    DEFA has a huge distribution network covering more than 200 cities in Russia and the Commonwealth of Independent States (CIS)
    .
     
    "We expect Fish & More's turnover to reach around 2,500 tons in 2021, an increase of about 50% over last year," Kondrashin said
    .
     
    The company sources from Greenland, Turkey, China, Vietnam, New Zealand, Argentina, Uruguay, Ecuador, India and Chile
    .
     
      In the first half of this year, DEFA's total imports increased by 50,000 tons, a year-on-year increase of 26%
    .
    Total salmon imports increased by 15,500 tons, an increase of 42%, and total seafood imports increased by 81%
    .
    However, shrimp is still the real growth driver for DEFA, and imports have tripled
    .
    Among them, the proportion of P.
    vannamei from different supplying countries ranged from 10% to 50%, while the import volume of langoustine has tripled
    .
    Imports of cold water shrimp have tripled year-on-year
    .
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