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DEFA supplies all major retail chains in Russia (including Auchan, Globus and Perekrestok) with products under the Fish&More trademark, and completed the rebranding of the series in June this year, bringing the number of product lines to 32
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Evgeny Ko, Brand Manager, DEFAndrashin said: "We have changed the packaging of the brand's products, focused on the company's corporate image, and increased the variety of Fish&More products
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The new Fish&More product line includes halibut fillets, pantha fillets, sea bass, mussels, tiger prawns and many other products
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DEFA has a huge distribution network covering more than 200 cities in Russia and the Commonwealth of Independent States (CIS)
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"We expect Fish & More's turnover to reach around 2,500 tons in 2021, an increase of about 50% over last year," Kondrashin said
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The company sources from Greenland, Turkey, China, Vietnam, New Zealand, Argentina, Uruguay, Ecuador, India and Chile
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In the first half of this year, DEFA's total imports increased by 50,000 tons, a year-on-year increase of 26%
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Total salmon imports increased by 15,500 tons, an increase of 42%, and total seafood imports increased by 81%
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However, shrimp is still the real growth driver for DEFA, and imports have tripled
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Among them, the proportion of P.
vannamei from different supplying countries ranged from 10% to 50%, while the import volume of langoustine has tripled
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Imports of cold water shrimp have tripled year-on-year
.
.
Total salmon imports increased by 15,500 tons, an increase of 42%, and total seafood imports increased by 81%
.
However, shrimp is still the real growth driver for DEFA, and imports have tripled
.
Among them, the proportion of P.
vannamei from different supplying countries ranged from 10% to 50%, while the import volume of langoustine has tripled
.
Imports of cold water shrimp have tripled year-on-year
.