Rose of the sun falling from the altar

Another fine fruit price walked down the altar
.

Sunshine rose, once known as the "Hermès of grapes", this high-end variety imported from Japan, once sold for 300 yuan
per tassel.
However, in just a few short years after its introduction, the price of Sunshine Rose grapes has fallen
repeatedly.

With a thin skin, crisp flesh, strong aroma and resistance to storage, Sunshine Rose is described by the industry as "a millennium waiting"
.
But it is this high-quality grape variety that is currently walking at a crossroads – is it a boutique route or a quest to maximize production? Where is the road to the Sunshine Rose Grapes? To this end, the reporter conducted an investigation
.

The price of "diving"

After the autumn equinox, the sunshine rose grapes were listed in large quantities, and many Beijing citizens were pleasantly surprised to find that the retail price of the vast majority of sunshine rose grapes dropped to about
10 yuan per catty.
"When I visited the supermarket two years ago, the sunshine rose grapes were still forty or fifty yuan, and now the price is getting closer and closer to the
people.
" At a supermarket in Beijing's Chaoyang district, Ms.
Jiang is picking up Sunshine Rose grapes
.

In the industry's view, the price decline has long been taken for granted, but this year, the price of sunshine rose grapes around the world has generally been reduced, which has also made the "sunshine rose price diving" once again on the hot search
.
Xinfadi market data shows that on September 28, the wholesale price of sunshine rose grapes was 5-28 yuan / catty, down 8.
3%
from 8-28 yuan / catty in the same period last year.

"In August and September, the sunshine rose grapes in Jiangsu, Zhejiang, Hunan, Hubei and other large production areas were concentrated in the market, which reduced the price
.
" Lu Fangxue, president of the China Fruit Circulation Association, said that at present, the sunshine rose grapes have basically achieved a year-round continuous file, and the price will also fluctuate due to changes in production areas and seasons
.
Especially this year, due to abnormal weather caused the ripening period to converge everywhere, the increase in supply in the short term has caused the price of sunshine rose grapes to fall
repeatedly.

In addition to lower prices, the price of Sunshine Rose grapes on the market has also been polarized
.

The reporter visited a number of supermarkets and found that the price of sunshine rose grapes in different supermarkets is quite different, the price of high-quality sunshine rose grapes is still "firm", and some boutique sunshine rose grapes are still above
50 yuan per kilogram.
In some large e-commerce platforms, the price of sunshine rose grapes is mostly around
ten yuan per kilogram.

Despite the increasing price, consumers are quite critical
of the sunshine rose grapes that have "fallen into the world".
Many consumers said that in the past, the sunshine rose skin was thin and seedless, and the aroma was strong, and now although the price has come down, it is obviously not as delicious as before
.

Also "diving" is the income of growers, and the era of "five acres of sunshine roses for big runs" is long gone
.
Farmers who entered the market in the early stage, in addition to fertilizer, labor and other costs, earned nearly 100,000 yuan per mu, and now in most production areas, the income of 20,000 or 30,000 yuan per mu is the norm, and even more can only protect the capital
.

Crazy planting

Behind the sharp decline in prices, there are many reasons, mainly related to market acceptance, market supply and so on
.

Sunshine rose grapes are a hybrid variety bred in Japan in 1988 and introduced to China in 2006, and in the following ten years, due to immature cultivation technology, Sunshine Rose has remained "unknown"
.

"I clearly remember that when the sunshine rose grapes were not yet on fire, the black tip sold for 20 yuan a catty, and the sunshine rose was only 10 yuan
.
" Wang Xuehua is an early batch of people who planted sunshine rose grapes, "In 2011, we went to Jianshui County, Yunnan to investigate, and the next year we began to plant varieties such as summer black and sunshine roses, but due to low market acceptance, sunshine roses could not be sold at all, and could only be cut.
"
”

The turning point occurred in 2016, which was the year in which the sunshine rose grapes were jointly held on the "altar", and it was also the starting point
of the crazy expansion of the sunshine rose grapes.
According to industry estimates, the current planting area of sunshine roses has reached one million mu, compared with only tens of thousands of mu
in 2016.

"In terms of planting, the management of sunshine rose grapes is not very
difficult.
" Wang Xuehua told reporters, "The interval from the establishment of the garden to the harvest is very short, and if the seedlings are properly managed in the first year after planting, there will be a good yield in the second year, resulting in a rapid increase
in the yield of sunshine rose grapes.
" ”

The large-scale expansion in a short period of time has brought not only uneven quality, but also the chaos of the market and the decline
of word of mouth.

The reporter found in the investigation that the park with higher shipping price can still maintain high prices
.
"Compared with other varieties of grapes, the sunshine rose is more 'delicate' in the planting process
.
" Jin Xiaowei, a grower who has planted grapes in Jianshui County, Yunnan Province, told reporters that in order to ensure the high quality of sunshine rose grapes, organic fertilizer and biological fertilizer must be applied, and fruit thinning is carried out during the planting period, "These high-quality sunshine rose grapes have an output of 3,000-4,000 jin per mu, the string type is 600-800 grams, the granules are not less than 10 grams, and the bottom sugar content is at least 16%, basically booked in advance by supermarkets, boutique fruit shops and other channels, and the price is higher than that of general commodity fruits
。 ”

However, in the face of the outlet, the choice of more growers is to chase production and make quick money
.
"Some growers have achieved 6,000-7,000 pounds of hanging fruit, and some are even higher, which sacrifices the taste
.
" Jin Xiaowei said that the yield is high, the sugar and aroma are difficult to guarantee, and the flow of these grapes into the market will not only reduce the selling price, but also cause the reputation of the entire variety to decline, "In order to preemptively market, some fruit farmers use various means to 'pull seedlings to promote', which will inevitably lead to 'bad currency expelling good money'
.
" ”

High quality can sell at a good price

There is no denying that, despite several declines in prices, at present, the price of Sunshine Rose is still higher than that of other grape varieties, in other words, Sunshine Rose is still the most profitable choice for
growers at this stage.

"In recent years, the net income of Lixian Sunshine Rose grape growers has been 20,000-30,000 yuan
per mu.
" Dai Shuxiong, director of the Office of Quality Grapes in Lixian County, Hunan Province, said that for the income of other varieties of 8,000 yuan per mu, it is already a high level, but with the expansion of planting area, whether it can reach this level in the future remains to be verified
.

How to improve quality while increasing, not only to make growers profitable, but also to satisfy consumers, is a "question to be answered" in front of the development of the sunshine rose grape industry
.

"Quality is the core of
market competitiveness.
" This is the answer
given by the reporter when interviewing a number of growers and dealers.

"Through production control, the fragrance is enhanced, so that each grape has the taste of sunshine and roses
.
" Jin Xiaowei said that in the future, only by formulating technical standards and carrying out technical training in the appellation area can the quality of sunshine rose grapes be improved in order to win an advantage
in homogeneous competition.

Some production areas have also begun to take the road
of branding.
Taking Lixian County, Hunan Province as an example, since 2006, the local grape festival has been held for 17 sessions and more than 30 agricultural professional cooperatives have been united to create the only Sunshine Rose county brand
in China.
In addition, Lixian Sunshine Rose Grapes has also hitched a ride on the "free ride" of new-style tea drinks, and drinks made of Lixian Sunshine Rose are "waving the flag"
.

In fact, not only the sunshine rose grapes, in recent years, the price of "roller coaster" of fine fruits abounds, which also exposes the shortcomings
of China's fine fruit cultivation.
Especially in recent years, consumers' pursuit of personalization, quality and branding of fruits has become higher and higher, which also tests the development of
China's fruit industry.

"Quality and quality are always the most competitive parts of fruit, and the value will eventually be highly recognized by the market
.
" Lu Xiaofang said that in order to fundamentally solve the problem of the fruit industry, the key is to put an end to the disorderly expansion of
production.
Only by adhering to high-quality development, and continuously optimizing the planting structure according to market demand, and cultivating more influential and well-known brands can we meet consumers' pursuit
of a better life.