Rooted in the "soil" of functional agriculture, striving to write the "chapter of Zhongzhi"

Functional agriculture is an emerging direction
related to "what farmers grow in the future and what people eat in the future".
In 2008, Zhao Qiguo, an academician of the Chinese Academy of Sciences, proposed the concept of
"functional agriculture".
For more than 10 years, with the joint efforts of the whole society, functional agriculture has gone through the three stages of concept proposal, scientific and technological innovation and industrial demonstration, and has generally achieved a breakthrough
from 0 to 1.
Functional agriculture is of great significance
in helping national strategies such as "rejuvenating agriculture with quality", solving "hidden hunger", serving "healthy China" and "rural revitalization".
The development of functional agriculture has been valued and recognized by government departments at all levels, and more and more enterprises are engaged in the field of functional agriculture, and Anhui Zhongzhi Soil Research Institute Group Co.
, Ltd
.
(hereinafter referred to as "Zhongzhi Group") is one of the leaders.
Since its establishment in 2012, ZZHI Group has continued to explore, actively build a functional agriculture industry chain ecosystem, become a leader in industry innovation, and promote the high-quality development of
the industry.

Strengthen scientific research and build an industrial chain from the countryside to the table

In the past 10 years, as a science and technology enterprise engaged in the whole industrial chain of functional agriculture, Zhongzhi Group has taken green development as the guide, started from soil improvement, optimized selenium-rich raw material standardized planting bases nationwide, and upgraded to build "3H Dr.
Farm"; Self-built GMP certified purification production workshop, sophisticated equipment and technology effectively retain food nutrients
.
Scientific management system and strict quality control ensure the quality of products, and build a safe industrial chain
from the countryside to the table.

Adhering to the "3H brand concept" and the original intention of serving the people's beautiful and healthy new life, Zhongzhi Group is committed to the national promotion of selenium-rich functional agriculture and the development, production, marketing and service of selenium-rich and high-calcium series of fortified foods, and has formed a diversified product matrix
of rice, noodles, grain, oil, tea, condiments, wine, cosmetics and other categories, and 200 kinds of deep-processed products.
Zhongzhi Group continues to strengthen scientific and technological innovation, actively promote industry-university-research cooperation, accelerate the industrial transformation of scientific and technological achievements, and continuously develop more functional agricultural products
.
Its functional agriculture brand "Gummet" has extended its business scope to many cities; "Pastoral History" chain brand stores provide high-quality functional agricultural products, functional agricultural nutrition solutions, experience, services and popular science knowledge
for people of all ages and different needs in an innovative development way.
At the same time, there are many online and offline experiences and service terminals, which enhance the convenience of consumer purchase and enhance consumers' sense
of shopping experience.

Focus on the "three rural areas" and explore the road of integrated development

The rural revitalization strategy is a major strategy
put forward by the 19th National Congress of the Communist Party of China.
Functional agriculture connects hundreds of millions of farmers at one end and hundreds of millions of consumers at the other, and connects multiple industries in the middle, which is an industry
that seeks profits for farmers, brings health to consumers, and provides momentum for industrial development.
The "Guiding Opinions on Promoting the Revitalization of Rural Industries" and other documents have clearly stated that "functional agriculture"
should be developed.

Zhongzhi Group firmly grasps the national development strategy, integrates the enterprise development plan into the national strategy and the actual needs of the industry, and promotes the development of multi-level and multi-functional industrial integration and coordinated development of functional agriculture and planting, breeding, production, processing, logistics, cultural tourism and health care, and the Internet in combination with the actual local conditions; Continuously explore the value of agricultural ecology, leisure and culture, actively promote the concept of selenium-rich culture and healthy life, and develop new industries, new formats and new models
such as "functional agriculture + leisure tourism, rural tourism, ecological picking experience, order agriculture, culture and popular science education".

From selenium-rich quinoa in Qinghai to selenium-rich apples in Shandong, from selenium-rich corn in Shanxi to selenium-rich mint in Guangdong, from selenium-rich wheat, rice, pomegranate in Anhui to selenium-rich melons, fruits, vegetables, aquatic products in the Yangtze River Delta region.
.
.
Zhongzhi Group continues to explore the integrated development of functional agriculture, rural revitalization and healthy China construction, help various places to develop functional agriculture, focus on increasing the added value of agricultural products, and drive farmers to increase income and employment
.
Zhongzhi Group gives full play to the role of industrial guidance and demonstration, empowers upstream and downstream cooperative enterprises in the industrial chain in multiple dimensions such as technology, raw materials, products, marketing, and services, and strengthens joint construction and common development
.

In the past 10 years, Zhongzhi Group has opened a new road of functional agriculture innovation, striving to write a "Zhongzhi chapter" that integrates functional agriculture service rural revitalization, beautiful rural construction and healthy China, and actively sets a model
of sustainable development for functional agriculture.

Build a highland to promote the high-quality development of the industry

ZZ Group continues to hold industry forums to empower the development of
industrial brands.
Since 2017, Zhongzhi Group has held five consecutive China (Anhui) Summit Forum
on "Developing Selenium-rich Functional Agriculture, Helping Rural Revitalization and Healthy China Construction".

Innovative development platform to promote industrial upgrading
.
Initiated and guided by China Food News, Food and Drug Industry Development and Supervision Research Center of the Chinese Academy of Social Sciences, School of Food Science of Jiangnan University, China Health Industry Service Network, and implemented by Zhongzhi Group, the China Food News Selenium-rich Food Innovation and Development Working Committee
was established.
Zhongzhi Group integrates resources and builds a platform to provide a platform
for exchange and development for industrial development.

Zhongzhi Group actively cooperates with universities and scientific research institutes to establish a series of development platforms such as "Functional Agriculture and Selenium-rich Food Research Institute" to promote the development of the whole industry chain of
functional agriculture and selenium-rich food.

Upgrading files to create a modern industrial highland
for functional agriculture.
The Zhongzhi Modern Food R&D and Production Complex Industrial Park under construction will set up a functional agriculture and selenium-rich food health innovation scientific research center, and build a 100,000 mu 3H Dr.
Farm agricultural science and technology innovation demonstration base around it, so as to comprehensively build a functional agricultural modern industrial highland
with digitalization, intelligence and intelligence.

Relying on the natural selenium-rich area of Shitai County, Chizhou City, Anhui Province, Zhongzhi Group has built a public welfare selenium science popularization hall to enhance people's scientific understanding
of selenium.
Every year, the Science Popularization Museum attracts visitors from all over the country to visit to feel the beautiful scenery of selenium-rich areas, taste local specialties, and start a "selenium culture health experience journey", thereby enhancing the influence of local selenium brands and promoting the development
of local economy.
In order to do a good job in science popularization and promote the development of the industry, this year, the selenium element science popularization hall has been comprehensively upgraded, showing visitors a vivid picture of popular science in a three-dimensional way
.
Zhongzhi Group also popularizes scientific knowledge, national policies and industrial development through various forms such as science popularization live broadcasts, cultural festivals, online and offline activities, and promotes the development of
selenium-rich industries.

Practice responsibility and help more people start a better life

All along, Zhongzhi Group has bravely assumed social responsibility, insisted on being a "luminator", and helped more people open a better life
with "great public welfare".

In recent years, Zhongzhi Group has successively carried out a series of public welfare activities nationwide, such as "promoting functional agriculture, helping precise poverty alleviation", "assisting three rural areas", "helping rural revitalization, promoting urban-rural integration", and "farmers' harvest festival to help rural industry revitalization national public welfare action", consolidating and expanding the achievements of
poverty alleviation with industrial development.
Zhongzhi Group also actively carries out social welfare activities such as poverty alleviation, love for education, care for the elderly and left-behind children, and makes charitable donations
during major disasters.

During the "14th Five-Year Plan" period, ZZHI Group will base itself on the new development stage, implement the new development concept, integrate into the new development pattern, continue to promote the steady development of the enterprise, and benefit the society and serve the people
with the greater industrial value of the enterprise.
Zhang Li, chairman of Zhongzhi Group, said that facing the future, Zhongzhi Group will continue to develop the brand, continue to provide innovative products and high-quality services for the society and consumers, promote the high-quality and sustainable development of functional agriculture, and actively assume social responsibility, so as to promote economic development and social progress, and make positive contributions
to improving people's health.

(Huang Guangshun)

China Food News (October 21, 2022, Version 04)

(Editor: Zhu Meiqiao).